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Rabbit Cooling Mat

Maybe

Search demand grew >1,000% this quarter. But shoppers spend only $5K a year here, so Rabbit Cooling Mat is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£5K/yr40K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
58%top-5 click share · 14 brands · 21 sellers

Flapen Score

Rabbit Cooling Mat against its category

The dotted line is the Pet Supplies average. Past it, Rabbit Cooling Mat is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit Cooling Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rabbit Cooling Mat 40K times last year and spent an estimated £5K. The top 5 brands take 71% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.4%
Market size, estimated
£5Ka year
Top search term
rabbit cooling mat15K searches a year

02 · Price

A sale here is worth £9.66.

Listings sell for £9.66 on average, from £6.29 to £20.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.66 that is £0 to £966 a year per listing.

Average price
£9.66under the $15 to $100 sweet spot
Price range
£6.29–£20.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£966
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #180 within Small Animals. It carries 95 reviews at 3.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#180in Small Animals
Average rating
3.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
95per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Rabbit Cooling Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£537£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

21

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

23%

  • Snugglesafe24%
  • FOSDICK16%
  • PeSandy14%
  • KASESSS10%
  • BSITSSS7%
  • FIPASEN6%

Search terms

Top Rabbit Cooling Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rabbit cooling mat15K/yr
  • guinea pig cooling mat10K/yr
  • cooling mat for rabbits5K/yr
  • guinea pig cooling pad4K/yr
  • rabbit cooling4K/yr
  • rabbit cooling pad3K/yr

Reviews and returns

What reviews say buyers love and hate about Rabbit Cooling Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.41

Quite small

it is a small polyester mat

A lot smaller than expected

Value For Money17%−0.19

definitely not worth the money

Waste of money

What an absolute waste of money

Quality-Overall8%+0.55

Poor quality

Rubbish quality

Theyre poor quality

Heating8%+0.62

did not provide any cooling relief

In fact I wouldn't use at all in heat because it's polyester so animals likely to sweat more

This is not a cooling mat

Thickness6%−0.11

Very thin and not effective at all

It's just a thin piece of patterned plastic

Love

Pet Friendly27%

Rabbits love this

Puppy love

Hamster love

Size-Overall21%−0.41

Good size

Good for my dwarf hamster its quite big for her so she can comfortably spread out and cool down

The 30cm is perfect for a rabbit

Quality-Overall14%+0.55

Great quality

Great product

Heating14%+0.62

Its good for cooling

Have been brilliant in the heatwaves

Value For Money8%−0.19

Great value for money

Good price

Return

0.3% Return rate 58% Fixable by listing

Size-Overall42%▁▁▁█▄▄

Quite small

it is a small polyester mat

A lot smaller than expected

Functionality-Overall9%▁▁▁▁▄█
Quality-Overall7%▁▁▁▁█▆

Poor quality

Rubbish quality

Theyre poor quality

Advertised Vs Actual Product7%▁▁▁▁█▆

Wrong description

Heating6%▁▁▁▁█▇

did not provide any cooling relief

In fact I wouldn't use at all in heat because it's polyester so animals likely to sweat more

This is not a cooling mat

FAQ

Common Rabbit Cooling Mat questions

Answered from the same tracked data.