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Rabbit Cooling Mat

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $5K a year here, so Rabbit Cooling Mat is a Maybe.

Flapen Score
57
57 / 100
Top 21% of 875 Pet Supplies niches · +7 vs the category median of 50
Market size
£5K/yr40K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
58%top-5 click share · 14 brands · 21 sellers

Flapen Score

Rabbit Cooling Mat against its category

The dotted line is the Pet Supplies average. Past it, Rabbit Cooling Mat is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rabbit Cooling Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rabbit Cooling Mat 40K times last year and spent an estimated £5K. The top 5 brands take 71% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.4%
Market size, estimated
£5Ka year
Top search term
rabbit cooling mat15K searches a year

02 · Price

A sale here is worth £9.66.

Listings sell for £9.66 on average, from £6.29 to £20.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £9.66 that is £0 to £966 a year per listing.

Average price
£9.66under the $15 to $100 sweet spot
Price range
£6.29–£20.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£966
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #180 within Small Animals. It carries 95 reviews at 3.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.4%
Average rank
#180in Small Animals
Average rating
3.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
95per listing
Listings tracked
22

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Rabbit Cooling Mat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£537£1K£2K£2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

21

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 97%

Open market

23%

  • Snugglesafe24%
  • FOSDICK16%
  • PeSandy14%
  • KASESSS10%
  • BSITSSS7%
  • FIPASEN6%

Search terms

Top Rabbit Cooling Mat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rabbit cooling mat15K/yr
  • guinea pig cooling mat10K/yr
  • cooling mat for rabbits5K/yr
  • guinea pig cooling pad4K/yr
  • rabbit cooling4K/yr
  • rabbit cooling pad3K/yr

Reviews and returns

What reviews say buyers love and hate about Rabbit Cooling Mat

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Pet Friendly”
38%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Quite small”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rabbit Cooling Mat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data