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Dog Ice Cream

Maybe

Search demand grew +471.4% this quarter. But shoppers spend only $37K a year here, so Dog Ice Cream is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 875 Pet Supplies niches · +9 vs the category median of 50
Market size
£37K/yr102K searches / yr
90-day growth
+471.4%search demand this quarter
Competition
59%top-5 click share · 10 brands · 15 sellers

Flapen Score

Dog Ice Cream against its category

The dotted line is the Pet Supplies average. Past it, Dog Ice Cream is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Ice Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Ice Cream 102K times last year and spent an estimated £37K. The top 5 brands take 83% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +471.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+471.4%
Conversion, latest week
3.9%
Market size, estimated
£37Ka year
Peak month
June36.5× the quietest month
Top search term
dog ice cream59K searches a year

02 · Price

A sale here is worth £9.38.

Listings sell for £9.38 on average, from £2.29 to £25.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.38 that is £938 to £2K a year per listing.

Average price
£9.38under the $15 to $100 sweet spot
Price range
£2.29–£25.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£938–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #937 within Health Supplies. It carries 69 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
50%
Out of stock, average day
7.7%
Average rank
#937in Health Supplies
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
69per listing
Listings tracked
20

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dog Ice Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

10%

  • Frozzys29%
  • Generic17%
  • I Love My14%
  • WOOF&BREW13%
  • Jude's10%
  • Smoofl7%
  • Open — no brand owns it (4 brands, 10%)

Demand

Dog Ice Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Holiday '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 36.5×

Search terms

Top Dog Ice Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog ice cream59K/yr
  • dog yoghurt13K/yr
  • doggy ice cream7K/yr
  • ice cream for dogs5K/yr
  • dog ice cream tubs4K/yr
  • dog icecream3K/yr
  • frozzys dog yoghurt4K/yr
  • judes dog ice cream2K/yr
  • dog yogurt4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Ice Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%

Look elsewhere can be bought cheaper

Expensive for the amount you get

Probably on the expensive side

Smell14%−0.19

I hate the smell of peanuts

It smelled so bad

Absolutely rotten, they smell disgusting, my dog even thinks so, she absolutely will not touch these, you could see it in her face how repulsive she found the smell

Indigestion11%−0.22

Diarrhea

Made my dog sick

Incredibly runny and gave my pooch a bad stomach

Flavor7%+0.09

No flavour at all

didn't taste of any flavor

I can't personally vouch for the flavours but

Texture/Consistency-Overall6%−0.09

The consistency is quite runny

Runnier than expected

Buyer beware of consistency

Love

Pet Friendly45%

Dog loves it

Dog approved

Dogs happy

Ease Of Use10%+0.22

easy to store

Easy to use

A really handy

Value For Money7%

Good value

Good value for money

great value for money

Taste-Overall7%

Tasty & Healthy Treat My Golden Retriever Loves 🐾 I chose the Frozzys Yogurt Squeeze Taster Pack for my female golden retriever, and she really likes it

Terrific Treat

must taste good

Flavor6%+0.09

plenty of flavours

The everyday natural flavour

My dog loved the different flavours

FAQ

Common Dog Ice Cream questions

Answered from the same tracked data.