Dog Ice Cream
MaybeSearch demand grew +471.4% this quarter. But shoppers spend an estimated $37K a year here, so Dog Ice Cream is a Maybe.
- Flapen Score
- 59 / 100Top 14% of 875 Pet Supplies niches · +9 vs the category median of 5059
- Market size
- £37K/yr102K searches / yr
- 90-day growth
- +471.4%search demand this quarter
- Competition
- 59%top-5 click share · 10 brands · 15 sellers
Flapen Score
Dog Ice Cream against its category
The dotted line is the Pet Supplies average. Past it, Dog Ice Cream is stronger. Inside it, weaker.
Market
The Dog Ice Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dog Ice Cream 102K times last year and spent an estimated £37K. The top 5 brands take 83% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +471.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- +471.4%
- Conversion, latest week
- 3.9%
- Market size, estimated
- £37Ka year
- Peak month
- June36.5× the quietest month
- Top search term
- dog ice cream59K searches a year
02 · Price
A sale here is worth £9.38.
Listings sell for £9.38 on average, from £2.29 to £25.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.38 that is £938 to £2K a year per listing.
- Average price
- £9.38under the $15 to $100 sweet spot
- Price range
- £2.29–£25.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £938–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #937 within Health Supplies. It carries 69 reviews at 4.02 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 50%
- Out of stock, average day
- 7.7%
- Average rank
- #937in Health Supplies
- Average rating
- 4.02 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 69per listing
- Listings tracked
- 20
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Dog Ice Cream products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Frozzys Yoghurt Squeeze | Lactose Free Fermented Frozen Dog Yogurt | Prebiotic Dog Ice Lolly Treat | Freezable Lickable Squeezable Treat for Lick Mats | Joint Care & Gut Health Taster Pack 4 x 115g
- Price
- £9.02
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 6mo ago

WOOF&BREW Paw Pops Cooling Ice Pop Treats for Dogs - 10 Pack x 50ml
- Price
- £5.36
- Rating
- 3.7/5
- Reviews
- 161
- Age
- 2y ago

Dog Yoghurt Lickable Treats (25 Pack) Beef Chicken & Salmon Creamy Dog Treats Freeze to Make a Dog Ice Cream Style Treat Creamy Pouches for Lick Mats Food Topper Training Rewards & Dog Snacks
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 6mo ago

Frozzys Yogurt Squeeze - Fermented Yoghurt with Prebiotics for Dogs - Lactose Free 0% Fat No Added Sugar. Lickable Squeezable Freezable Dog Treat. Natural Everyday - 3x 115g Pouches
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 1y ago

Pup-Ice Freezable Sprinkle Lolly Treats for Dogs 90g Strawberry Carob & Coconut Flavour Chew For Digestion Multivitamins
- Price
- £7.92
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 1y ago
Trending
estimated 90-day click momentum
Dog Yoghurt Lickable Treats (75 Pack) Mixed Variety - Beef Chicken & Salmon Creamy Dog Treats Made with Real Meat 12g Each 3 Flavours
- Price
- £16.53
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Pup-Ice Freezable Sprinkle Lolly Treats for Dogs 90g Strawberry Carob & Coconut Flavour Chew For Digestion Multivitamins
- Price
- £7.92
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 1y ago

Pup-Ice Freezable Rocket Lolly Treats for Dogs 90g Strawberry & Banana Flavour Chew For Digestion Multivitamins
- Price
- £7.90
- Rating
- 3.7/5
- Reviews
- 10
- Age
- 1y ago

Frozzys Yoghurt Squeeze | Lactose Free Fermented Frozen Dog Yogurt | Prebiotic Dog Ice Lolly Treat | Freezable Lickable Squeezable Treat for Lick Mats | Joint Care & Gut Health Taster Pack 4 x 115g
- Price
- £9.02
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 6mo ago

Pup-Ice Freezable Twist Lolly Treats for Dogs 90g Peanut Butter Flavour Chew For Digestion Multivitamins
- Price
- £7.91
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago
Newest
by launch date
Dog Yoghurt Lickable Treats (75 Pack) Mixed Variety - Beef Chicken & Salmon Creamy Dog Treats Made with Real Meat 12g Each 3 Flavours
- Price
- £16.53
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Dog Yoghurt Lickable Treats (25 Pack) Beef Chicken & Salmon Creamy Dog Treats Freeze to Make a Dog Ice Cream Style Treat Creamy Pouches for Lick Mats Food Topper Training Rewards & Dog Snacks
- Price
- £8.25
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 6mo ago

Frozzys Yoghurt Squeeze | Lactose Free Fermented Frozen Dog Yogurt | Prebiotic Dog Ice Lolly Treat | Freezable Lickable Squeezable Treat for Lick Mats | Joint Care & Gut Health Taster Pack 4 x 115g
- Price
- £9.02
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 6mo ago

Peamutt Squeezy Peanut Butter Dog Treat 320g - Natural Dog Treat High Protein No Added Salt Sugar or Palm Oil Smooth Texture for Licki Mats & Stuffed Toys Healthy Snack for All Dog Breeds
- Price
- £2.29
- Rating
- 4.3/5
- Reviews
- 318
- Age
- 9mo ago

Frozzys Yogurt Squeeze - Fermented Yoghurt with Prebiotics for Dogs - Lactose Free 0% Fat No Added Sugar. Lickable Squeezable Freezable Dog Treat. Natural Everyday - 3x 115g Pouches
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 169
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
15
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 100%
Open market
10%
- Frozzys29%
- Generic17%
- I Love My14%
- WOOF&BREW13%
- Jude's10%
- Smoofl7%
- Open — no brand owns it (4 brands, 10%)
Demand
Dog Ice Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 36.5×
Search terms
Top Dog Ice Cream search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog ice cream59K/yr
- dog yoghurt13K/yr
- doggy ice cream7K/yr
- ice cream for dogs5K/yr
- dog ice cream tubs4K/yr
- dog icecream3K/yr
- frozzys dog yoghurt4K/yr
- judes dog ice cream2K/yr
- dog yogurt4K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Ice Cream
We read the reviews and the return reasons for every product selling here.
“Look elsewhere can be bought cheaper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Ice Cream questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









