Skip to content

Dog Ice Cream

Maybe

Search demand grew +471.4% this quarter. But shoppers spend an estimated $37K a year here, so Dog Ice Cream is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 875 Pet Supplies niches · +9 vs the category median of 50
Market size
£37K/yr102K searches / yr
90-day growth
+471.4%search demand this quarter
Competition
59%top-5 click share · 10 brands · 15 sellers

Flapen Score

Dog Ice Cream against its category

The dotted line is the Pet Supplies average. Past it, Dog Ice Cream is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Ice Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dog Ice Cream 102K times last year and spent an estimated £37K. The top 5 brands take 83% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +471.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+471.4%
Conversion, latest week
3.9%
Market size, estimated
£37Ka year
Peak month
June36.5× the quietest month
Top search term
dog ice cream59K searches a year

02 · Price

A sale here is worth £9.38.

Listings sell for £9.38 on average, from £2.29 to £25.66. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.38 that is £938 to £2K a year per listing.

Average price
£9.38under the $15 to $100 sweet spot
Price range
£2.29–£25.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£938–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #937 within Health Supplies. It carries 69 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
50%
Out of stock, average day
7.7%
Average rank
#937in Health Supplies
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
69per listing
Listings tracked
20

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dog Ice Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

15

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

10%

  • Frozzys29%
  • Generic17%
  • I Love My14%
  • WOOF&BREW13%
  • Jude's10%
  • Smoofl7%
  • Open — no brand owns it (4 brands, 10%)

Demand

Dog Ice Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Holiday '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 36.5×

Search terms

Top Dog Ice Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dog ice cream59K/yr
  • dog yoghurt13K/yr
  • doggy ice cream7K/yr
  • ice cream for dogs5K/yr
  • dog ice cream tubs4K/yr
  • dog icecream3K/yr
  • frozzys dog yoghurt4K/yr
  • judes dog ice cream2K/yr
  • dog yogurt4K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Ice Cream

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Pet Friendly”
19%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Look elsewhere can be bought cheaper”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dog Ice Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data