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Sports & Outdoors

£192.1M/yr of tracked demand across 792 niches on Amazon United Kingdom (median 90-day growth +8.0%) — led by paddle board at 73/100.

Sports & Outdoors on Amazon UK in one read

Everything a seller checks before picking a lane, in three answers.

How big is it?

A £192.1M/yr market across 792 tracked niches. 5.7M Amazon searches last week.

£192.1M

tracked market / yr

Niches tracked792
Searches last week+8.0%5.7M

Where is it heading?

The median niche grew +8.0% in search demand over the last 90 days.

+8.0%

median 90-day growth

Top riser>1,000%Fitbit Air

How open is it?

17 of 792 tracked niches clear our launch bar today. 129 run without a dominant brand.

17

launch-ready niches

No dominant brand129
Quality gap to exploit54
Low review barrier223

Market map

Every tracked niche sized by yearly market — the shelf at a glance.

darts

£5.1Mscore 55 · Worth a look

dart board

£3.2Mscore 58 · Worth a look

table tennis table

£3.2Mscore 62 · Launch it

golf balls

£3.1Mscore 63 · Launch it

exercise bike

£2.6Mscore 60 · Worth a look

electric scooter

£2.3Mscore 71 · Launch it

paddle board

£1.9Mscore 73 · Launch it

yoga mat

£1.9Mscore 63 · Worth a look

fitbit air

£1.7Mscore 59 · Launch it

weight bench

£1.6Mscore 62 · Launch it

pull up bar

£1.6Mscore 63 · Worth a look

football

£1.6Mscore 60 · Launch it

bike pump

£1.4Mscore 69 · Launch it

bike lock

£1.3Mscore 60 · Launch it

tennis balls

£1.3Mscore 63 · Launch it

foam roller

£1.1Mscore 56 · Launch it

badminton set

£1.1Mscore 64 · Launch it

basketball hoop

£1.0Mscore 59 · Launch it

pool cue

£986Kscore 64 · Worth a look

scooter

£943Kscore 72 · Launch it

football cards

£927Kscore 69 · Launch it

trampoline

£923Kscore 66 · Launch it

boxing

£886Kscore 57 · Worth a look

basketball

£857Kscore 61 · Launch it

kettlebell

£855Kscore 56 · Worth a look

garden toys

£833Kscore 61 · Worth a look

football pump

£829Kscore 59 · Worth a look

skipping rope

£759Kscore 56 · Worth a look

golf training aids

£754Kscore 56 · Worth a look

football goal

£724Kscore 73 · Worth a look

pro v1 golf balls

£723Kscore 62 · Worth a look

golf trolley

£695Kscore 65 · Worth a look

ping pong balls

£676Kscore 58 · Worth a look

table tennis bats

£667Kscore 64 · Worth a look

swingball

£643Kscore 66 · Worth a look

bike helmet

£619Kscore 63 · Worth a look

stepper

£617Kscore 55 · Worth a look

kids golf set

£614Kscore 66 · Worth a look

gymnastics bar

£572Kscore 68 · Worth a look

carabiner

£559Kscore 60 · Worth a look

size 3 football

£523Kscore 65 · Worth a look

gymnastics mat

£521Kscore 68 · Worth a look

puncture repair kit

£501Kscore 63 · Worth a look

snorkel set adults

£500Kscore 67 · Worth a look

golf tees

£488Kscore 59 · Worth a look

pilates board

£486Kscore 56 · Worth a look

world cup trophy

£476Kscore 61 · Worth a look

golf net

£474Kscore 59 · Worth a look

under desk bike

£471Kscore 62 · Worth a look

pedal exerciser

£471Kscore 62 · Worth a look

darts accessories

£467Kscore 57 · Worth a look

tennis rackets

£463Kscore 69 · Worth a look

boat

£457Kscore 59 · Worth a look

dry bag

£454Kscore 67 · Worth a look

cones

£427Kscore 64 · Worth a look

shuttlecocks

£425Kscore 64 · Worth a look

pilates equipment

£408Kscore 56 · Worth a look

hoverboards

£399Kscore 57 · Worth a look

golf towel

£396Kscore 57 · Worth a look

shin pads

£394Kscore 57 · Worth a look

slant board

£394Kscore 60 · Worth a look

swimming ear plugs adults

£389Kscore 61 · Worth a look

drawstring bags

£389Kscore 59 · Worth a look

balance board

£386Kscore 56 · Worth a look

golf club cleaner

£385Kscore 67 · Worth a look

pregnancy ball

£377Kscore 55 · Worth a look

srixon ad333

£374Kscore 62 · Worth a look

dirt bike

£356Kscore 62 · Worth a look

frisbee

£353Kscore 69 · Worth a look

push up board

£351Kscore 57 · Worth a look

rugby ball

£351Kscore 56 · Worth a look

bike water bottle

£348Kscore 55 · Worth a look

rebounder

£344Kscore 59 · Worth a look

trampoline for toddlers

£343Kscore 60 · Worth a look

lake golf balls

£334Kscore 71 · Worth a look

football training equipment

£330Kscore 57 · Worth a look

calisthenics equipment

£323Kscore 60 · Worth a look

pull up station

£323Kscore 55 · Worth a look

squat rack

£315Kscore 55 · Worth a look

kayak

£311Kscore 65 · Worth a look

barbell

£263Kscore 55 · Worth a look

cornhole game

£262Kscore 69 · Worth a look

dip bars

£259Kscore 55 · Worth a look

putting mat indoor golf

£251Kscore 61 · Worth a look

croquet set

£248Kscore 63 · Worth a look

boxing pads

£246Kscore 56 · Worth a look

swimming floats for children

£245Kscore 68 · Worth a look

boules set

£230Kscore 65 · Worth a look

football rebounder

£226Kscore 59 · Worth a look

bike pedals

£222Kscore 64 · Worth a look

kids electric scooter

£217Kscore 64 · Worth a look

rounders

£216Kscore 66 · Worth a look

22 pellets

£213Kscore 55 · Worth a look

+7 too small to tile at tap-target size — every entry is listed below the map

Top 100 of 250 niches by market size shown

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — median niche search growth of +8.0% over the last 90 days.

Volume5.7MMedian growth+8.0%Niches792Launch-ready17
6.0M4.0MSpike '24Holiday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Niches

The category four ways: who scores best, who sells most, who is gaining searches, and who just emerged.

Products

The category's products three ways: who sells most, who is gaining clicks, and who just landed.

Common Sports & Outdoors questions

The questions sellers ask about the category, answered from the same tracked metrics.

Sports & Outdoors on Amazon United Kingdom is a £192.1M/yr tracked market across 792 niches. Flapen's verdicts: 17 launch-ready, 412 worth a look, 363 to skip.
Competition in Sports & Outdoors on Amazon United Kingdom varies by niche. 129 of its niches run without a dominant brand.