Is croquet set profitable to sell on Amazon United Kingdom?

The niche generates £248K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +177.1%. Flapen's verdict: Worth a look (63/100).

How competitive is the croquet set niche?

12 brands and 38 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in croquet set?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.4%.

When does demand for croquet set peak?

Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 7.4× the quietest.

What does it cost to enter the croquet set niche?

Listings span £5.62–£251.17; the average listing price is £56.47 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.

croquet set

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Incredible+177.1%

90-day search growth — must beat 0% to launch

Avg price

Great£56.47

avg listing price — sweet spot $15–$100

Review moat

Great419.72

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay£248K

£248K/yr · 72K searches

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Price range

Okay£5.62–£251.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad72%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, croquet set is a £248K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 63/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

croquet set market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £141K–£169K; units × avg price
Conversion rate: 6.1%
Avg BSR: #15
Page quality: 0%
Prime: 72%
Sponsored: 89%
Out of stock: 6.7%
Avg brand age: 47 months
Avg seller age: 188 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

Grasshopper Games26%
Crystals24%
Pointyard20%
Eocolz8%
Big Game Hunters5%
Jaques of London4%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +177.1% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 7.4×

Open Trend

Top croquet set search terms

croquet set36K/yr +131.6%3.1% conv.
croquet set adult21K/yr +327.7%3.7% conv.
croquet10K/yr +107.4%1.9% conv.
croquet set kids6K/yr +217.4%3.7% conv.

All search terms

Top croquet set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Toyrific Grasshopper Games Wooden Croquet Set

Grasshopper Games£18.784.2★82 rev

Crystals Wooden Croquet Set for 4 Players Outdoor Garden Lawn Game with 4 Wooden Mallets Coloured Balls Wickets & Stakes | Family Backyard Game Set for Adults

Crystals£11.614.6★10 rev

Pointyard Six Player Croquet Set - 28 in Rubber Wood Mallets with Colored Balls & Sturdy Carrying Bag Portable Backyard Lawn Party Garden Outdoor Game for Family Adults Seniors Teens

Pointyard£46.124.4★597 rev

Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set

Eocolz£14.494.6★2,577 rev

Pointyard 32 Six Player Croquet Set Regulation [Classic Vintage] Croquet Set with Wooden Mallets/Colored Ball/Wickets/Stakes for Adults/Teenagers/Family-Perfect for Lawn/Backyard Game/Park

Pointyard£70.314.3★410 rev

Newest

by launch date

Crystals Wooden Croquet Set for 4 Players Outdoor Garden Lawn Game with 4 Wooden Mallets Coloured Balls Wickets & Stakes | Family Backyard Game Set for Adults

Crystals£11.6110 rev

4mo ago

NZQXJXZ Portable Cornhole Game Set for Adults and Family Cornhole Toss Game with 8 Bean Bags and Carrying Bag Bean Bag Toss Game for Beach Yard and Camping 3 x 2 Ft

NZQXJXZ£29.9814 rev

7mo ago

NZQXJXZ Portable Cornhole Game for Adults PVC Framed Cornhole Toss Game Set

NZQXJXZ£28.197 rev

7mo ago

Pointyard Six Player Croquet Set with Anti-Slip Handle - 28 in Rubber Wood Mallets Colored Balls & Sturdy Carrying Bag Portable Backyard Lawn Party Garden Outdoor Game for Family Adults Seniors Teens

Pointyard£56.96597 rev

2y ago

Toyrific Grasshopper Games Wooden Croquet Set

Grasshopper Games£18.7882 rev

2y ago

What buyers say about croquet set

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience38%

“Easy fun game”

Quality-Overall24%

“Great quality Boules set”

Value For Money13%

“Great value for money”

Advertised Vs Actual Product4%

“As expected”

Color2%

“the colours are bright”

Size-Overall2%

“Good size”

Durability2%

“Theyre very durable”

Gifting Purpose1%

“Perfect gift for 47 year old son”

Storage Capacity1%

“Stores well in a small space”

Soft Feel1%

“Lovely and soft”

What buyers complain about

Quality-Overall42%

“The mallets arent great quality”

Size-Overall25%

“Annoyingly once the set was put together it doesnt fit in the storage bag without dismantling the head from the pole”

Value For Money17%

“Not worth the money”

Durability8%

“Bad quality - burst on first use”

Top return reasons

Quality-Overall26%

Size-Overall25%

Defective Material/Parts8%

Durability5%

Strength5%

Weight Heavy4%

Value For Money3%

Functionality-Overall3%

Product Condition2%

Wood Quality2%

Common questions

Is croquet set profitable to sell on Amazon United Kingdom?: The niche generates £248K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +177.1%. Flapen's verdict: Worth a look (63/100).
How competitive is the croquet set niche?: 12 brands and 38 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in croquet set?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.4%.
When does demand for croquet set peak?: Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 7.4× the quietest.
What does it cost to enter the croquet set niche?: Listings span £5.62–£251.17; the average listing price is £56.47 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.