Skip to content

Swimming Ear Plugs Adults

Maybe

Returns run at only 0.5% of orders. But prices span $3.30–$12.47, mostly outside the sweet spot, so Swimming Ear Plugs Adults is a Maybe.

Flapen Score
61
61 / 100
Top 13% of 792 Sports & Outdoors niches · +11 vs the category median of 50
Market size
£389K/yr432K searches / yr
90-day growth
+50.9%search demand this quarter
Competition
62%top-5 click share · 16 brands · 53 sellers

Flapen Score

Swimming Ear Plugs Adults against its category

The dotted line is the Sports & Outdoors average. Past it, Swimming Ear Plugs Adults is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swimming Ear Plugs Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swimming Ear Plugs Adults 432K times last year and spent an estimated £389K. The top 5 brands take 68% of clicks. Demand peaks in Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved +50.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £389K a year.

Searches, last 12 months
432K
Growth, 90 days vs prior 90
+50.9%
Conversion, latest week
13.6%
Market size, estimated
£389Ka year
Peak month
August2.8× the quietest month
Top search term
swimming ear plugs adults127K searches a year

02 · Price

A sale here is worth £6.64.

Listings sell for £6.64 on average, from £3.30 to £12.47. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £6.64 that is £20K to £27K a year per listing.

Average price
£6.64under the $15 to $100 sweet spot
Price range
£3.30–£12.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
£20K–£27K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #18 within Water Sports. It carries 2,217 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#18in Water Sports
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,217per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Swimming Ear Plugs Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£78K£117K£156K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

53

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

28%

  • HIGAHY25%
  • Zoggs22%
  • PIJOOKI10%
  • Speedo6%
  • QQJOYCCI5%
  • WLSCTY4%

Demand

Swimming Ear Plugs Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Swimming Ear Plugs Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swimming ear plugs adults127K/yr
  • ear plugs swimming75K/yr
  • swimming ear plugs60K/yr
  • ear plugs for swimming37K/yr
  • swim ear plugs24K/yr
  • earplugs for swimming16K/yr
  • waterproof ear plugs14K/yr
  • earplugs for swimming adult12K/yr
  • water ear plugs8K/yr
  • swimming earplugs9K/yr

Reviews and returns

What reviews say buyers love and hate about Swimming Ear Plugs Adults

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.17

Not a good fit

Slightly smaller

Too big

Water Resistance19%−0.14

It is definetly not making your ear waterproof

Feels impossible for water to get through

Not waterproof

Ease Of Use10%−0.10

not easy to put in

also found them hard to push in

Difficult to put in

Functionality-Overall9%−0.15

Dont work

Ear plugs dont work

Annoyed and no idea how they work for everyone else

Advertised Vs Actual Product5%−0.06

Fake advertising - Orange is for JUNIORS

I'm giving 1 star for inacurate description of orange version - the picture

the advert is misleading

Love

Size-Overall14%−0.17

nice snug fit

+ Easy to fit

Brilliant fit

Comfort-Overall14%+1.19

Comfortable fit

Comfortable to wear

comfortable to use

Ear Hygiene13%+1.26

Comfortable ear plugs FINALLY

It protect your ear

No more ear infections

Value For Money11%+0.85

Good value for money

Good Value

+ Excellent value for money

Quality-Overall10%+0.41

They look well made

Good quality

Great product

Return

0.5% Return rate 65% Fixable by listing

Size-Overall52%▆▆█▇██

Not a good fit

Slightly smaller

Too big

Water Resistance7%▃█▃▂▂▆

It is definetly not making your ear waterproof

Feels impossible for water to get through

Not waterproof

Functionality-Overall6%▃▅▃▇█▂

Dont work

Ear plugs dont work

Annoyed and no idea how they work for everyone else

Advertised Vs Actual Product6%▁▇▄▆█▅

Fake advertising - Orange is for JUNIORS

I'm giving 1 star for inacurate description of orange version - the picture

the advert is misleading

Comfort-Overall5%█▃▃▄▃▄

Quite large and uncomfortable/painful

Not the most comfortable earplugs i have worn

FAQ

Common Swimming Ear Plugs Adults questions

Answered from the same tracked data.