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66

swingball

Worth a look

Shows demand growing +180.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 66Growth 97Conversion 79Competition 26Returns 96Price range 61Avg price 83Brand share 9Review moat 66Quality gap 90

Growth

Incredible+180.9%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great£18.13

avg listing price — sweet spot $15–$100

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Market size

Good£643K

£643K/yr · 448K searches

Review moat

Good843.87

avg incumbent reviews — the moat a new listing must climb

Price range

Good£6.01–£29.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, swingball is a £643K/yr Amazon United Kingdom market (448K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 66/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

swingball market data

Units sold / yr
30K–40K
avg 2,500–3,000/product
Revenue / yr
£544K–£725K
units × avg price
Conversion rate
7.9%
Avg BSR
#97
Page quality
0%
Prime
80%
Sponsored
93%
Out of stock
0.0%
Avg brand age
41 months
Avg seller age
179 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

49

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Swingball72%
  • SEMINISMAR7%
  • Kiztoys7%
  • MOVEMATE6%
  • Mookie4%
  • Cheerful Children Toys1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Weekly Amazon search volume, last 13 weeks — +180.9% search growth over the last 90 days.
25K15KSpike '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top swingball search terms

  • swingball191K/yr
  • swingball set98K/yr
  • swing ball90K/yr
  • swing ball game for garden kids40K/yr
  • swing ball for adults8K/yr
  • swing ball set7K/yr
  • swingball pro6K/yr
  • tetherball3K/yr
  • swing ball for kids5K/yr
All search terms

Top swingball products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£32K10%£64K15%£97K20%£129K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about swingball

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience45%

“great fun with the family”

Quality-Overall20%

“Good quality bats and ball, and it keeps both children and adults entertained for ages”

Value For Money11%

“Worth the money”

Advertised Vs Actual Product3%

“As expected”

Durability2%

“Its a realy good value for money as it lasts ages”

Size-Overall2%

“Evearything fits realy good in the box”

Grip1%

“Great product for little hands x”

Thickness1%

“The bats are thick and sturdy”

Efficiency1%

“Works Great”

Assembly/Installation1%

“easy to assemble”

What buyers complain about

Durability23%

“ball broke”

Quality-Overall21%

“Rubbish quality”

Strength10%

“Flimsy”

Size-Overall9%

“the cap doesnt fit properly”

Strap/String Quality5%

“String snapped after 1st play”

Fun/Entertainment Experience3%

“The ball comes off making it invalid to use which is a shame cos my grandkids had lots of fun up till then”

Value For Money3%

“found it £5 cheaper at the Range”

Material Quality2%

“its all cheap plastic”

Mechanism Issues2%

“The mechanism at the top is pretty poor”

Functionality-Overall2%

“Doesn't work well”

Top return reasons

Durability14%
Size-Overall12%
Defective Material/Parts11%
Quality-Overall8%
Functionality-Overall8%
Strap/String Quality6%
Strength5%
Gifting Purpose5%
Degree Of Motion4%
Advertised Vs Actual Product3%

Common questions

Is swingball profitable to sell on Amazon United Kingdom?
The niche generates £643K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +180.9%. Flapen's verdict: Worth a look (66/100).
How competitive is the swingball niche?
8 brands and 49 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in swingball?
Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 0.9%.
What does it cost to enter the swingball niche?
Listings span £6.01–£29.01; the average listing price is £18.13 (sweet spot $15–$100). The average incumbent carries 844 reviews — the moat a new listing must climb.