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Swingball

Pass

Swingball scores 66 out of 100, a Pass. Shoppers spend $643K a year here, search demand grew +180.9% this quarter, and returns run at 0.9% of orders.

Filters Trending
Flapen Score
66
66 / 100
Top 4% of 792 Sports & Outdoors niches · +16 vs the category median of 50
Market size
£643K/yr448K searches / yr
90-day growth
+180.9%search demand this quarter
Competition
69%top-5 click share · 8 brands · 49 sellers

Flapen Score

Swingball against its category

The dotted line is the Sports & Outdoors average. Past it, Swingball is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Swingball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Swingball 448K times last year and spent an estimated £643K. The top 5 brands take 97% of clicks. Flapen scores it 66 out of 100, a Pass.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved +180.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £643K a year.

Searches, last 12 months
448K
Growth, 90 days vs prior 90
+180.9%
Conversion, latest week
7.9%
Market size, estimated
£643Ka year
Top search term
swingball191K searches a year

02 · Price

A sale here is worth £18.13.

Listings sell for £18.13 on average, from £6.01 to £29.01. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £18.13 that is £45K to £54K a year per listing.

Average price
£18.13inside the $15 to $100 sweet spot
Price range
£6.01–£29.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£45K–£54K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Tennis. It carries 844 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#97in Tennis
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
844per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Swingball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£64K£97K£129K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

49

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Swingball72%
  • SEMINISMAR7%
  • Kiztoys7%
  • MOVEMATE6%
  • Mookie4%
  • Cheerful Children Toys1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Swingball search demand

Weekly searches over the year. Pick a range.

25K15KSpike '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Swingball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swingball191K/yr
  • swingball set98K/yr
  • swing ball90K/yr
  • swing ball game for garden kids40K/yr
  • swing ball for adults8K/yr
  • swing ball set7K/yr
  • swingball pro6K/yr
  • tetherball3K/yr
  • swing ball for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Swingball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.25

ball broke

Defective after first use

Broke within 2 days

Quality-Overall21%

Rubbish quality

Poor quality

Cheap low quality

Strength10%−0.08

Flimsy

Little flimsy

Not very robust

Size-Overall9%−0.10

the cap doesnt fit properly

Not fit for purpose

I was unable to make it small enough to be of any benefit

Strap/String Quality5%−0.05

String snapped after 1st play

Ball broke on string

the string snapped

Love

Fun/Entertainment Experience45%+3.66

great fun with the family

Brilliant fun

Fun game

Quality-Overall20%

Good quality bats and ball, and it keeps both children and adults entertained for ages

Excellent Quality

it seems well made

Value For Money11%+0.70

Worth the money

Great value

Good price

Advertised Vs Actual Product3%+0.03

As expected

Worked as it should

Durability2%−0.25

Its a realy good value for money as it lasts ages

this largely live up to the need

still in very good condition

Return

0.9% Return rate 20% Fixable by listing

Durability14%▁▁▁▆█▇

ball broke

Defective after first use

Broke within 2 days

Size-Overall12%█▅▄▃▃▃

the cap doesnt fit properly

Not fit for purpose

I was unable to make it small enough to be of any benefit

Defective Material/Parts11%▁▁█▇▅▄
Quality-Overall8%▁█▅▃▃▄

Rubbish quality

Poor quality

Cheap low quality

Functionality-Overall8%█▃▄▆▄▃

Doesn't work well

FAQ

Common Swingball questions

Answered from the same tracked data.