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Football Pump

Maybe

Buyers convert on 18.7% of searches. But products sell for $7.60 on average, outside the sweet spot, so Football Pump is a Maybe.

Flapen Score
59
59 / 100
Top 19% of 792 Sports & Outdoors niches · +9 vs the category median of 50
Market size
£829K/yr583K searches / yr
90-day growth
+33.3%search demand this quarter
Competition
69%top-5 click share · 12 brands · 23 sellers

Flapen Score

Football Pump against its category

The dotted line is the Sports & Outdoors average. Past it, Football Pump is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Football Pump market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Football Pump 583K times last year and spent an estimated £829K. The top 5 brands take 76% of clicks. Demand peaks in Apr. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

18.7% of searches ended in a purchase last week.

Shoppers searched for this 583K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.7% of those searches ended in a purchase. Searches in the last 90 days moved +33.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £829K a year.

Searches, last 12 months
583K
Growth, 90 days vs prior 90
+33.3%
Conversion, latest week
18.7%
Market size, estimated
£829Ka year
Peak month
April1.9× the quietest month
Top search term
football pump304K searches a year

02 · Price

A sale here is worth £7.60.

Listings sell for £7.60 on average, from £3.72 to £21.09. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £7.60 that is £46K to £61K a year per listing.

Average price
£7.60under the $15 to $100 sweet spot
Price range
£3.72–£21.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£46K–£61K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #12 within Fitness. It carries 3,931 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#12in Fitness
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,931per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Football Pump products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£83K£166K£249K£332K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

23

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

18%

  • DDUO34%
  • Hy-Pro16%
  • SPORTBIT11%
  • Active 1009%
  • ouyili6%
  • Mitre6%
  • Open — no brand owns it (6 brands, 18%)

Demand

Football Pump search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.9×

Search terms

Top Football Pump search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • football pump304K/yr
  • ball pump169K/yr
  • ball pump with needle45K/yr
  • basketball pump26K/yr
  • basketball pump with needle8K/yr
  • pump for football5K/yr
  • rugby ball pump8K/yr
  • exercise ball pump5K/yr
  • football pump set4K/yr
  • netball pump4K/yr

Reviews and returns

What reviews say buyers love and hate about Football Pump

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability28%−0.26

broke first use

breaks easily

broke instantly

Quality-Overall17%+0.13

This is a very poor quality pump

Cheap quality

Poor quality

Add-Ons/Attachments11%−0.08

attachments come off really easily

Every attachment broke within the 1st use

The attachments snap not good quality

Strength8%−0.06

flimsy

I would have expected to be a bit more sturdy

Flimsy

Functionality-Overall5%−0.05

Doesn't work

This pump does not work

presta valve doesnt work for my bike

Love

Quality-Overall20%+0.13

solid build quality

Excellent Quality

reasonable quality for the price

Value For Money17%+1.14

Good value

Worth every penny

Good value for money

Ease Of Use16%+1.30

Easy to use

Simple and reliable

Handy pump

Advertised Vs Actual Product12%+0.81

Exceeded my expectations

Does what its supposed to do

It does exactly what it said it should

Inflation/Deflation7%0.00

works fine for inflating footballs etc

Fast to inflate ball pump

Quickly inflates

Return

0.3% Return rate 11% Fixable by listing

Functionality-Overall21%▄▆▄█▇█

Doesn't work

This pump does not work

presta valve doesnt work for my bike

Defective Material/Parts16%█▄▄▃▃▂

Does not work

Product is rubbish, didn't work

Quality-Overall11%▁▅▅▅▄█

This is a very poor quality pump

Cheap quality

Poor quality

Size-Overall9%▅█▄▄▃▃

Not fit for purpose

Small

Inflation/Deflation6%▁██▇▅▆

the problem was the pump didnt work to inflate the ball

Doesnt even pump up the ball and broke instantly

It also cant inflate a ball enough because the valve starts leaking air out the back when the ball get vaguely full

FAQ

Common Football Pump questions

Answered from the same tracked data.