22 pellets
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($4.77–$20.59) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good799.14avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£213K£213K/yr · 365K searches
Avg price
Okay£10.40avg listing price — sweet spot $15–$100
Price range
Okay£4.77–£20.59cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, 22 pellets is a £213K/yr Amazon United Kingdom market (365K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr. Verdict: Worth a look — 55/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
22 pellets market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £208K–£260K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #5
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 24%
- Out of stock
- 8.8%
- Avg brand age
- 70 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
21
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
51%
Top 20: 100%
Open market
16%
- H&N Sport40%
- BSA Guns12%
- FFT11%
- iHunter11%
- JSB6%
- Farm Cottage Brands4%
- Open — no brand owns it (6 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.6% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 2.4×
Top 22 pellets search terms
- 22 pellets air rifle125K/yr
- 22 pellets55K/yr
- air rifle pellets 2237K/yr
- air pellets22K/yr
- air gun pellets .2217K/yr
- air rifle pellets19K/yr
- .22 pellets15K/yr
- 22 air rifle pellets13K/yr
- 22 vermin pellets4K/yr
- pellets air4K/yr
Top 22 pellets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Excite Spike .22/5.50 mm airgun pellets from H&N Sport
H&N Sport£6.564.7★3,594 rev
BSA Storm .22 5.5mm 250 Round Head .22 Air Rifle Gun Pellets Hunting Pest Control
BSA Guns£8.094.5★912 rev
iHunter Bisley Wasps .22/5.5mm Airgun Pellets (L637
iHunter£7.284.7★175 rev
H&N Sport Baracuda Hunter Extreme .22/5.5mm Air Gun pellets (200ct) L212
H&N Sport£11.704.6★136 rev
H&N Baracuda 18 - .22 (5.52mm) Airgun Pellets - 0.22
H&N Sport£8.154.7★221 rev
Newest
by launch date
Panther .22 Slugs Pellets
AirForceOne£4.772 rev
Farm Cottage Brands Hornet .22/5.5mm (200) Metal
Farm Cottage Brands£20.59134 rev
Tin of 250 BSA Fury .22 5.5mm heavy 1.2g air gun rifle pistol rat pigeon vermin pellets
Generic£8.6540 rev
iHunter Bisley Wasps .22/5.5mm Airgun Pellets (L637
iHunter£7.28175 rev
Marksman Airgun Air Rifle Pistol Pellet x 500-0.22 / Domed
FFT£9.03658 rev
Trending
90-day click momentumPanther .22 Slugs Pellets
AirForceOne£4.773.0★
Splatterburst Targets - 8 inch Bullseye Reactive Shooting Targets - Shots Burst Bright Fluorescent Yellow Upon Impact - Rifle Pistol Airsoft BB Gun Pellet Gun Air Rifle (25 Pack)
Splatterburst Targets£9.304.7★
FFT PRO OZTAY DIABLO SUPER POINTED PELLETS .22 POINTED BULK BUY 200 TIN
FFT£5.704.4★
Tin of 250 BSA Fury .22 5.5mm heavy 1.2g air gun rifle pistol rat pigeon vermin pellets
Generic£8.654.4★
POINTED PELLETS FROM MARKSMAN .22/5.5MM
NAZUSA£10.564.5★
What buyers say about 22 pellets
What buyers praise and complain about, mined from review topics.What buyers love
“Quality and accurate”
“fair price too”
“It does the job”
“Feeding and fit were consistent with no noticeable defects in the tin”
“Accuracy was also better than expected for a pointed / penetrator”
“carry energy very well downrange”
“High impact and perfect for close range rodent / Grey Squirrel control”
“Good value pellets that work well with my HW45”
“treating my lawn as a safe haven for their activities”
“air rifle pellets have fun”
What buyers complain about
“Cheap”
“Dont fit”
“It seems a lot of money for a few bits of lead”
“they smell like diesel”
“NOT peel and stick”
“Pellets corroded and showing rust even though they are lead tin lid seazed on had to remove with a knife worst pellets I have ever purchased”
“accuracy not great in my HW45”
“some are slightly out of shape so dont load so well”
“Dont fit”
Top return reasons
Common questions
- Is 22 pellets profitable to sell on Amazon United Kingdom?
- The niche generates £213K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the 22 pellets niche?
- 12 brands and 21 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in 22 pellets?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.2%.
- When does demand for 22 pellets peak?
- Demand peaks in Apr; the busiest month runs 2.4× the quietest.
- What does it cost to enter the 22 pellets niche?
- Listings span £4.77–£20.59; the average listing price is £10.40 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.