22 Pellets

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £213K a year.

Searches, last 12 months

365K

Growth, 90 days vs prior 90

+25.6%

Conversion, latest week

5.6%

Market size, estimated

£213Ka year

Peak month

April2.4× the quietest month

Top search term

22 pellets air rifle125K searches a year

Listings sell for £10.40 on average, from £4.77 to £20.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £10.40 that is £5K to £8K a year per listing.

Average price

£10.40under the $15 to $100 sweet spot

Price range

£4.77–£20.59

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£5K–£8K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

24% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #5 within Airsoft. It carries 799 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

24%

Prime listings

90%

Out of stock, average day

8.8%

Average rank

#5in Airsoft

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

799per listing

Listings tracked

21

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

70 months