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Rounders

Pass

Rounders scores 66 out of 100, a Pass. Shoppers spend $216K a year here, search demand grew +267.5% this quarter, and returns run at 0.4% of orders.

Filters Trending
Flapen Score
66
66 / 100
Top 4% of 792 Sports & Outdoors niches · +16 vs the category median of 50
Market size
£216K/yr193K searches / yr
90-day growth
+267.5%search demand this quarter
Competition
70%top-5 click share · 13 brands · 37 sellers

Flapen Score

Rounders against its category

The dotted line is the Sports & Outdoors average. Past it, Rounders is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rounders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rounders 193K times last year and spent an estimated £216K. The top 5 brands take 73% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +267.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
+267.5%
Conversion, latest week
8.5%
Market size, estimated
£216Ka year
Peak month
July17.9× the quietest month
Top search term
rounders set112K searches a year

02 · Price

A sale here is worth £13.21.

Listings sell for £13.21 on average, from £6.68 to £25.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £13.21 that is £10K to £13K a year per listing.

Average price
£13.21under the $15 to $100 sweet spot
Price range
£6.68–£25.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #24 within Baseball. It carries 538 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
36%
Out of stock, average day
3.9%
Average rank
#24in Baseball
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
538per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Rounders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£43K£65K£86K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

37

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

20%

  • DIVCHI27%
  • Jaques of London17%
  • M.Y12%
  • Optimum10%
  • A2Z7%
  • Eocolz7%

Demand

Rounders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 17.9×

Search terms

Top Rounders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rounders set112K/yr
  • rounders33K/yr
  • rounders set adults25K/yr
  • rounders kit11K/yr
  • rounders bat and ball7K/yr
  • rounders set kids4K/yr
  • rounder2K/yr

Reviews and returns

What reviews say buyers love and hate about Rounders

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall46%−0.25

Extremely poor quality

real cheap rubbish

Half missing items and bad quality

Wood Quality13%−0.07

this is literally the lightest cheapest scrap wood i have ever seen

It wasn't wood

Not really anything like the photo - wood is rough and sloppily varnished, and it looks like the handle cover has come undone and been poorly fixed with cheap tape

Durability12%−0.07

The ball split on the first game :-((

broke after about 10minutes of playing a family game of rounders

Advertised Vs Actual Product10%−0.08

Not as described

Not really anything like the photo

it was not like the photos at all

Handle Quality4%−0.03

I returned this item as it was terrible quality and really small, the handle was falling apart and the balls didnt look the same as the picture they were much cheaper quality than I was expecting

Love

Fun/Entertainment Experience38%+2.97

Good fun for all the family

Great fun

Fun toy for little ones

Quality-Overall18%−0.25

Good set, well made

Excellent quality

The items are good

Value For Money16%+0.76

Good value

Great value for money

Good value for money

Suitability Hot Weather3%+0.23

Perfect for summer

Wood Quality3%−0.07

Good value wooden kids set

Well made in wood and sturdy

Return

0.4% Return rate 38% Fixable by listing

Quality-Overall23%▁▁▃▇▇█

Extremely poor quality

real cheap rubbish

Half missing items and bad quality

Size-Overall22%▆▁▃█▃▄

Smaller then expected

Advertised Vs Actual Product10%▁▁█▄▃▃

Not as described

Not really anything like the photo

it was not like the photos at all

Product Condition6%█▁▃▂▃▂
Weight Heavy5%▁▁▁▁▇█

FAQ

Common Rounders questions

Answered from the same tracked data.