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Rounders

Pass

Rounders scores 66 out of 100, a Pass. Shoppers spend an estimated $216K a year here, search demand grew +267.5% this quarter, and an estimated 0.4% of orders come back.

Filters Trending
Flapen Score
66
66 / 100
Top 4% of 792 Sports & Outdoors niches · +16 vs the category median of 50
Market size
£216K/yr193K searches / yr
90-day growth
+267.5%search demand this quarter
Competition
70%top-5 click share · 13 brands · 37 sellers

Flapen Score

Rounders against its category

The dotted line is the Sports & Outdoors average. Past it, Rounders is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rounders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rounders 193K times last year and spent an estimated £216K. The top 5 brands take 73% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +267.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £216K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
+267.5%
Conversion, latest week
8.5%
Market size, estimated
£216Ka year
Peak month
July17.9× the quietest month
Top search term
rounders set112K searches a year

02 · Price

A sale here is worth £13.21.

Listings sell for £13.21 on average, from £6.68 to £25.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £13.21 that is £10K to £13K a year per listing.

Average price
£13.21under the $15 to $100 sweet spot
Price range
£6.68–£25.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #24 within Baseball. It carries 538 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
36%
Out of stock, average day
3.9%
Average rank
#24in Baseball
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
538per listing
Listings tracked
14

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Rounders products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£43K£65K£86K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

37

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

20%

  • DIVCHI27%
  • Jaques of London17%
  • M.Y12%
  • Optimum10%
  • A2Z7%
  • Eocolz7%

Demand

Rounders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 17.9×

Search terms

Top Rounders search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rounders set112K/yr
  • rounders33K/yr
  • rounders set adults25K/yr
  • rounders kit11K/yr
  • rounders bat and ball7K/yr
  • rounders set kids4K/yr
  • rounder2K/yr

Reviews and returns

What reviews say buyers love and hate about Rounders

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Fun/Entertainment Experience”
46%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Extremely poor quality”
A buyer, on “Quality-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Rounders questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data