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Pink Paddle Board

Maybe

Search demand grew +860.6% this quarter. But shoppers spend only $20K a year here, so Pink Paddle Board is a Maybe.

Flapen Score
58
58 / 100
Top 21% of 792 Sports & Outdoors niches · +8 vs the category median of 50
Market size
£20K/yr26K searches / yr
90-day growth
+860.6%search demand this quarter
Competition
35%top-5 click share · 19 brands · 29 sellers

Flapen Score

Pink Paddle Board against its category

The dotted line is the Sports & Outdoors average. Past it, Pink Paddle Board is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Paddle Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Paddle Board 26K times last year and spent an estimated £20K. The top 5 brands take 58% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +860.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £20K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+860.6%
Conversion, latest week
0.6%
Market size, estimated
£20Ka year
Top search term
pink paddle board17K searches a year

02 · Price

A sale here is worth £127.79.

Listings sell for £127.79 on average, from £15.81 to £225.87. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £127.79 that is £0 to £13K a year per listing.

Average price
£127.79above the $15 to $100 sweet spot
Price range
£15.81–£225.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 24.2% of listings are out of stock. The average listing ranks #60 within Water Sports. It carries 755 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
85%
Out of stock, average day
24.2%
Average rank
#60in Water Sports
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
755per listing
Listings tracked
40

04 · Newcomers

Amazon counts 8 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
8Amazon's first-year sales bar
Average brand age
36 months

Products

Top Pink Paddle Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£393£786£1K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

29

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

35%

Top 20: 82%

Open market

35%

  • TIGERXBANG18%
  • niphean12%
  • SereneLife10%
  • Gyfimoie9%
  • FBSPORT9%
  • OWROMI7%

Reviews and returns

What reviews say buyers love and hate about Pink Paddle Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall42%−0.17

Doesn't move

the gauge on the pump doesnt work

gauge doesnt work

Quality-Overall25%+0.53

Cheaply made

Not good at all

Connectivity-Overall17%−0.06

Pump doesnt work, its missing something and doesnt connect

Durability8%−0.01

The board itself is fine, however, the paddle broke with the first use

Scratch Resistance8%−0.03

It is scratched

The paddle is also badly scratched

Love

Quality-Overall30%+0.53

Great paddle board excellent price and superb quality

Excellent quality

Great product

Value For Money15%+1.39

Great buy

Great for the price too

Excellent value for money

Ease Of Use9%−0.05

easy to use

The board is great very easy to pump up and use

That said, even in deeper water, this board is relatively easy to get back on, I only got dunked 4 times in 3 hours, which is testament to its stability

Balance/Stability7%+0.60

the 325cm size gives good balance while still being easy to handle

Fantastic i thought it would be great to start paddleboarding at a late age my balance is ok

Inflation/Deflation6%+0.50

It is easy to inflate, deflate and pack away after use

So easy to pump up in less than 10 minutes and deflate and put away in minutes

Pump up in 5 minutes and great fun

Return

1.5% Return rate 29% Fixable by listing

Inflation/Deflation16%▁▁▁▁█▃
Color13%▁▁▁█▁▂
Size-Overall10%▁▁▁█▁▄
Durability9%▁▁▁▁▇█

The board itself is fine, however, the paddle broke with the first use

Leak-Proof8%▁▁▁▁█▁

FAQ

Common Pink Paddle Board questions

Answered from the same tracked data.