Stepper

Shoppers searched for this 971K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £617K a year.

Searches, last 12 months

971K

Growth, 90 days vs prior 90

-27.7%

Conversion, latest week

2.8%

Market size, estimated

£617Ka year

Peak month

January2.2× the quietest month

Top search term

stepper218K searches a year

Listings sell for £22.94 on average, from £8.36 to £86.91. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £22.94 that is £11K to £17K a year per listing.

Average price

£22.94inside the $15 to $100 sweet spot

Price range

£8.36–£86.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

£11K–£17K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #8 within Fitness. It carries 3,641 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

54%

Out of stock, average day

16.9%

Average rank

#8in Fitness

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,641per listing

Listings tracked

26

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months