Skip to content

Snorkel Set Adults

Pass

Snorkel Set Adults scores 67 out of 100, a Pass. Shoppers spend $500K a year here, search demand grew +112.4% this quarter, and returns run at 2.4% of orders.

Filters Trending
Flapen Score
67
67 / 100
Top 3% of 792 Sports & Outdoors niches · +17 vs the category median of 50
Market size
£500K/yr902K searches / yr
90-day growth
+112.4%search demand this quarter
Competition
50%top-5 click share · 16 brands · 26 sellers

Flapen Score

Snorkel Set Adults against its category

The dotted line is the Sports & Outdoors average. Past it, Snorkel Set Adults is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snorkel Set Adults market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Snorkel Set Adults 902K times last year and spent an estimated £500K. The top 5 brands take 65% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 902K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +112.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £500K a year.

Searches, last 12 months
902K
Growth, 90 days vs prior 90
+112.4%
Conversion, latest week
3.2%
Market size, estimated
£500Ka year
Peak month
July3.3× the quietest month
Top search term
snorkel set adults353K searches a year

02 · Price

A sale here is worth £17.28.

Listings sell for £17.28 on average, from £4.14 to £30.75. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £17.28 that is £9K to £13K a year per listing.

Average price
£17.28inside the $15 to $100 sweet spot
Price range
£4.14–£30.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #8 within Water Sports. It carries 1,021 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#8in Water Sports
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,021per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top Snorkel Set Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£50K£100K£150K£200K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

26

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

50%

Top 20: 85%

Open market

28%

  • SEAC24%
  • Jsdoin13%
  • Mengine10%
  • Hydomi10%
  • G2RISE8%
  • Karvipark7%

Demand

Snorkel Set Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.3×

Search terms

Top Snorkel Set Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snorkel set adults353K/yr
  • snorkel154K/yr
  • snorkel mask108K/yr
  • snorkel set41K/yr
  • diving mask33K/yr
  • snorkeling mask adult34K/yr
  • scuba mask27K/yr
  • snorkle21K/yr
  • mask and snorkel set adult19K/yr
  • snorkel mask adult19K/yr

Reviews and returns

What reviews say buyers love and hate about Snorkel Set Adults

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof26%

water leaks in

Leaked

leaked for me for some reason

Quality-Overall12%+0.88

Poor quality seal

Disappointed with quality

readly bad

Breathability8%−0.04

this breathing difficulty is something to consider

it feels harder to catch my breath through the tube

the snorkel randomly blocks leaving you unable to breath

Strap/String Quality6%−0.07

Good snorkel, mask strap useless

the strap on the mask itself was utterly useless

Soon as you put mask on the strap would not hold tight and just loosen, not fit for purpose at all

Durability6%−0.05

Broke after using once

Soon falls apart

Plastic snapped at first use

Love

Quality-Overall21%+0.88

Great looking product

Excellent quality

The build quality feels solid

Size-Overall12%+0.88

The fit is comfortable

Easy to fit

Easy fit

Value For Money9%+0.41

Good value

Good product very reasonable

Great value for money

Leak-Proof7%

no leaks

preventing leaks even during longer use

No leakage

Comfort-Overall6%+0.32

comfortable

comfortable to use

comfortable to wear

Return

2.4% Return rate 52% Fixable by listing

Size-Overall43%▆▆██▆▆
Leak-Proof17%█▃▄▅▅▇

water leaks in

Leaked

leaked for me for some reason

Functionality-Overall5%▃▇▄▂█▃
Quality-Overall4%▅█▃▂▇▇

Poor quality seal

Disappointed with quality

readly bad

Water Resistance4%▁▇▃█▄▆

Leaked when snorkelling

as soon as got in water kept letting water to mask

sometimes the seal broke letting in the water

FAQ

Common Snorkel Set Adults questions

Answered from the same tracked data.