Is putting mat indoor golf profitable to sell on Amazon United Kingdom?

The niche generates £251K/yr across 32 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Worth a look (61/100).

How competitive is the putting mat indoor golf niche?

25 brands and 44 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in putting mat indoor golf?

Top complaints mined from reviews: Value For Money, Quality-Overall, Functionality-Overall. The return rate is 1.3%.

When does demand for putting mat indoor golf peak?

Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the putting mat indoor golf niche?

Listings span £11.13–£107.68; the average listing price is £37.14 (sweet spot $15–$100). The average incumbent carries 1,133 reviews — the moat a new listing must climb.

putting mat indoor golf

Worth a look

Shows a sweet-spot price point ($37.14 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible£37.14

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great£11.13–£107.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great53%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,132.5

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£251K

£251K/yr · 394K searches

Growth

Okay+11.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, putting mat indoor golf is a £251K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

putting mat indoor golf market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: £297K–£371K; units × avg price
Conversion rate: 1.7%
Avg BSR: #46
Page quality: 0%
Prime: 94%
Sponsored: 84%
Out of stock: 9.8%
Avg brand age: 31 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

46%

Top 20: 87%

Open market

40%

PERFECT PRACTICE16%
PuttOut11%
LynxFlex11%
SAPLIZE9%
Uniclife8%
Longridge7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top putting mat indoor golf search terms

putting mat indoor golf109K/yr -3.3%1.8% conv.
golf putting mat97K/yr +43.3%1.7% conv.
putting mat77K/yr +14.2%1.3% conv.
putting green21K/yr +45.3%0.9% conv.
golf putting15K/yr +39.8%1.3% conv.
putting9K/yr +30.1%1.0% conv.
indoor putting green11K/yr +6.9%2.1% conv.
primeputt tour-quality indoor putting mat9K/yr -15.6%0.5% conv.
putting matt6K/yr +6.7%1.3% conv.
putting practice8K/yr +39.1%1.2% conv.

All search terms

Top putting mat indoor golf products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Putting Mat - Indoor Golf Putting Green with 1/2 Hole Training for Mini Games & Practicing at Home or in The Office - Gifts for Golfers - Golf Accessories for Men

PERFECT PRACTICE£107.684.4★1,555 rev

SAPLIZE Golf Putting Mat Dual-Speed 20×10ft Golf Practice Green with Alignment Mirror & Slope Wedges | Indoor/Outdoor Putting Trainer for Speed & Accuracy Improvement

SAPLIZE£48.914.5★451 rev

Uniclife Putting Green Mat with Auto Ball Return - Indoor Training Aid and Practice Mat for Home Office Backyard - Crystal Velvet Golf Gift for Men Golfers

Uniclife£50.404.3★31 rev

Golf Putting Mat Set 270cm x 39cm + Return Path in Gift Box Indoor Outdoor

LynxFlex£29.474.6★27 rev

Longridge Putt N Hazard Golf Putting Mat - Indoor Outdoor Training Aid Practice Synthetic Green with Plastic Bunkers & Water Hazards

Longridge£19.384.4★753 rev

Newest

by launch date

Golf Putting Mat Putting Mat Indoor Golf 30cm Wide 280cm Length with Distance Markings Putting Green for Indoor and Outdoor Office Home

NCOALE£16.060 rev

5mo ago

SAPLIZE Golf Putting Mat Dual-Speed 20×10ft Golf Practice Green with Alignment Mirror & Slope Wedges | Indoor/Outdoor Putting Trainer for Speed & Accuracy Improvement

SAPLIZE£48.91451 rev

9mo ago

KOFULL Golf Putting Mat Indoor with Automatic Ball Return Golf Training 4 Slope Design Practice Game for Home Office Indoor and Outdoor Golf Gifts for Men Women Family

KOFULL£39.419 rev

10mo ago

SWINGTEK Golf Putting Mat for Indoor Putting Green Training Equipment with Ball Return Mini Golf Practice Training Aid for Home and Office Golf Gifts

SWINGTEK£31.7121 rev

1y ago

CHAMPKEY Golf Putting Mat Professional Dual-Hole Golf Putting Green with Gates and Mirror - Enhance Your Putting Game on All Skill Levels (Green)

CHAMPKEY£54.3048 rev

1y ago

What buyers say about putting mat indoor golf

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Easy set up and good quality”

Value For Money30%

“Good product for the money”

Fun/Entertainment Experience7%

“Fun to practice”

Advertised Vs Actual Product6%

“As described”

Suitability Beginner4%

“Probably the best golf training aid Ive ever bought”

Suitability Winter Weather3%

“Great for practicing putting indoors especially during the winter months”

Ease Of Use3%

“Good fun and easy to use”

Functionality-Overall3%

“its speed is close to the real speed”

Suitable For Indoor3%

“Great indoor putting mat”

Size-Overall2%

“Fits together nicely”

What buyers complain about

Value For Money20%

“For that price it's nowhere near worth the money”

Quality-Overall18%

“The standard is awful”

Functionality-Overall14%

“Doesnt work”

Flatness11%

“Will not stay flat on floor to provide a putting surface”

Durability9%

“Not good at all used for a hour not fit for purpose all the Astro is coming away”

Strength7%

“Unfortunately the mat wasnt very robust”

Portability4%

“therefore not the easiest thing to carry round the golf course”

Material Quality4%

“the plastic is so flimsy”

Thickness2%

“far too thick so the balls bounces every which way. impossible to properly flatten out”

Rubber Quality2%

“However after only a week of use rhw mat came away from the rubber and also ripped”

Top return reasons

Quality-Overall21%

Size-Overall12%

Functionality-Overall12%

Durability9%

Flatness7%

Value For Money7%

Advertised Vs Actual Product5%