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Putting Mat Indoor Golf

Maybe

Products sell for $37.14 on average, inside the sweet spot. But buyers convert on only 1.7% of searches, so Putting Mat Indoor Golf is a Maybe.

Flapen Score
61
61 / 100
Top 13% of 792 Sports & Outdoors niches · +11 vs the category median of 50
Market size
£251K/yr394K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
46%top-5 click share · 25 brands · 44 sellers

Flapen Score

Putting Mat Indoor Golf against its category

The dotted line is the Sports & Outdoors average. Past it, Putting Mat Indoor Golf is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Putting Mat Indoor Golf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Putting Mat Indoor Golf 394K times last year and spent an estimated £251K. The top 5 brands take 53% of clicks. Demand peaks in Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £251K a year.

Searches, last 12 months
394K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
1.7%
Market size, estimated
£251Ka year
Peak month
December4.0× the quietest month
Top search term
putting mat indoor golf109K searches a year

02 · Price

A sale here is worth £37.14.

Listings sell for £37.14 on average, from £11.13 to £107.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £37.14 that is £4K to £9K a year per listing.

Average price
£37.14inside the $15 to $100 sweet spot
Price range
£11.13–£107.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #46 within Golf. It carries 1,133 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
94%
Out of stock, average day
9.8%
Average rank
#46in Golf
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,133per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Putting Mat Indoor Golf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

25 falling

Sellers

44

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

46%

Top 20: 87%

Open market

40%

  • PERFECT PRACTICE16%
  • PuttOut11%
  • LynxFlex11%
  • SAPLIZE9%
  • Uniclife8%
  • Longridge7%

Demand

Putting Mat Indoor Golf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Putting Mat Indoor Golf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • putting mat indoor golf109K/yr
  • golf putting mat97K/yr
  • putting mat77K/yr
  • putting green21K/yr
  • golf putting15K/yr
  • putting9K/yr
  • indoor putting green11K/yr
  • primeputt tour-quality indoor putting mat9K/yr
  • putting matt6K/yr
  • putting practice8K/yr

Reviews and returns

What reviews say buyers love and hate about Putting Mat Indoor Golf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money20%−0.11

For that price it's nowhere near worth the money

pricey

Definitely not worth the money

Quality-Overall18%+1.26

The standard is awful

The mat itself is cheap

Poor quality item

Functionality-Overall14%−0.10

Doesnt work

It didnt work

It does not work

Flatness11%−0.11

Will not stay flat on floor to provide a putting surface

It's also not flat as putts tend to centre themselves when hit off line giving the impression that it was hit straight which defeats the point of practicing

Not a flat surface

Durability9%−0.09

Not good at all used for a hour not fit for purpose all the Astro is coming away

Not used for very long

Ripped after a week of use

Love

Quality-Overall32%+1.26

Easy set up and good quality

Quality putting mat

Excellent product

Value For Money30%−0.11

Good product for the money

Good value for money

Worth the money

Fun/Entertainment Experience7%+0.74

Fun to practice

Works well great fun

Advertised Vs Actual Product6%+0.67

As described

As expected

Its what I expected it to be

Suitability Beginner4%+0.48

Probably the best golf training aid Ive ever bought

A fun way to improve your technique

Return

1.3% Return rate 20% Fixable by listing

Quality-Overall21%▁▃▆█▃▇

The standard is awful

The mat itself is cheap

Poor quality item

Size-Overall12%█▇▂▂▂▁
Functionality-Overall12%▁▁▄▄█▄

Doesnt work

It didnt work

It does not work

Durability9%█▁▂▃▅▄

Not good at all used for a hour not fit for purpose all the Astro is coming away

Not used for very long

Ripped after a week of use

Flatness7%▁▁██▁▅

Will not stay flat on floor to provide a putting surface

It's also not flat as putts tend to centre themselves when hit off line giving the impression that it was hit straight which defeats the point of practicing

Not a flat surface

FAQ

Common Putting Mat Indoor Golf questions

Answered from the same tracked data.