Frisbee
PassFrisbee scores 69 out of 100, a Pass. Shoppers spend $353K a year here, search demand grew +150.4% this quarter, and returns run at 1.0% of orders.
- Flapen Score
- 69 / 100Top 2% of 792 Sports & Outdoors niches · +19 vs the category median of 5069
- Market size
- £353K/yr362K searches / yr
- 90-day growth
- +150.4%search demand this quarter
- Competition
- 51%top-5 click share · 18 brands · 59 sellers
Flapen Score
Frisbee against its category
The dotted line is the Sports & Outdoors average. Past it, Frisbee is stronger. Inside it, weaker.
Market
The Frisbee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Frisbee 362K times last year and spent an estimated £353K. The top 5 brands take 67% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.
01 · Demand
9.5% of searches ended in a purchase last week.
Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +150.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £353K a year.
- Searches, last 12 months
- 362K
- Growth, 90 days vs prior 90
- +150.4%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £353Ka year
- Peak month
- July6.9× the quietest month
- Top search term
- frisbee161K searches a year
02 · Price
A sale here is worth £10.28.
Listings sell for £10.28 on average, from £4.24 to £20.79. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £10.28 that is £10K to £13K a year per listing.
- Average price
- £10.28under the $15 to $100 sweet spot
- Price range
- £4.24–£20.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £10K–£13K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #54 within Lawn Games. It carries 2,564 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 85%
- Out of stock, average day
- 0.9%
- Average rank
- #54in Lawn Games
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,564per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Frisbee products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Aerobie 970031 Pro Frisbee Throw Ring for ages 12+ Assorted
- Price
- £10.82
- Rating
- 4.5/5
- Reviews
- 8,237
- Age
- 20y ago

25cm Professional Flying Disc - Fun Flying Saucers for Everyone and Adults Beach Garden and Park Game for Family and Friends Official Weight 180g Competition Disc Colour Sent at Random
- Price
- £4.75
- Rating
- 4.2/5
- Reviews
- 100
- Age
- 2y ago

Aerobie 10 Sprint Ring - Assorted Colours
- Price
- £10.04
- Rating
- 4.6/5
- Reviews
- 3,643
- Age
- 20y ago

Wahu Wingblade Pro - Red Can Fly up to 305 metres Outdoor Flying Ring Toy Perfect for the Park or Beach Ages 6+
- Price
- £7.18
- Rating
- 4.1/5
- Reviews
- 191
- Age
- 4y ago

C 175g Outdoor Competition Ultimate Frisbee Rotating Professional Organic Suitable for Casual Players and Professionals (Storage Bag)
- Price
- £11.01
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 2y ago
Trending
90-day click momentum
Senston Throwing Disc Flying Rings 3Pcs Flying disc
- Price
- £6.56
- Rating
- 2.5/5
- Reviews
- 15
- Age
- 10mo ago

Waboba Wingman Silicone Flying Disc Soft Foldable Frisbee for Kids Flies Over 130 Feet Indoor & Outdoor Toy for Boys & Girls Ages 5+ Pocket-Sized Easy to Catch Travel-Friendly Fun - Neon Tiger
- Price
- £7.05
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

Wham O LED Frisbee Flying Disc with Multicolor Lights Outdoor Toy for Day and Night Play Durable Lightweight Disc for Garden Beach Games Kids and Adults
- Price
- £4.95
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 4mo ago

Soft Disc Flying Toy - Doesnt Hurt to Catch - Flying Disc Outdoor Toys For Kids - Easy to Learn Flying Toy - Best Boys Toys For Kids Outdoor - Gifts for Boys & Girls 3 4 5 6 7 8 9 10 11 12 13+
- Price
- £10.68
- Rating
- 4.4/5
- Reviews
- 351
- Age
- 2y ago

Aerobie Superdisc Top-Flight Performance and Precision Accuracy Low Profile Design for Longer Straighter Flights Safe for Pets Ages 8+ Red Green Yellow Or Blue
- Price
- £10.51
- Rating
- 4.6/5
- Reviews
- 2,129
- Age
- 23y ago
Newest
by launch date
Wham O LED Frisbee Flying Disc with Multicolor Lights Outdoor Toy for Day and Night Play Durable Lightweight Disc for Garden Beach Games Kids and Adults
- Price
- £4.95
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 4mo ago

TC Toys - 24 Bulk pack Flying Discs 25cm | Assorted Colour Outdoor Garden Games | Wholesale Summer Toys for School Sports Days Party Bag Favours & Tombola Prizes
- Price
- £20.79
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 6mo ago

Senston Throwing Disc Flying Rings 3Pcs Flying disc
- Price
- £6.56
- Rating
- 2.5/5
- Reviews
- 15
- Age
- 10mo ago

Waboba Wingman Silicone Flying Disc Soft Foldable Frisbee for Kids Flies Over 130 Feet Indoor & Outdoor Toy for Boys & Girls Ages 5+ Pocket-Sized Easy to Catch Travel-Friendly Fun - Neon Tiger
- Price
- £7.05
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 1y ago

HENBRANDT 2 x Flying Discs 25cm Assorted Neon Colours Flying Ring Kids Disc Toys Summer Fun Beach Garden Picnic Party Outdoor Sports Game for Boys and Girls
- Price
- £4.70
- Rating
- 3.0/5
- Reviews
- 59
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
59
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
28%
- Aerobie36%
- Navoys12%
- TOSY7%
- Discraft7%
- WAHU6%
- Mavrix5%
Demand
Frisbee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.9×
Search terms
Top Frisbee search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- frisbee161K/yr
- frisbee for kids40K/yr
- frisbee adult25K/yr
- aerobie frisbee26K/yr
- frizbee21K/yr
- aerobie17K/yr
- flying disc16K/yr
- frisby12K/yr
- ultimate frisbee8K/yr
- frisbees6K/yr
Reviews and returns
What reviews say buyers love and hate about Frisbee
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap production quality
Poor quality
looks like a quality control problem to me
Broke very easily
It breaks in normal use
Broke after first use
Bit Expensive
Not worth the money
would expect more for the price
are not built strong enough
Flimsy
they don't seem to be as robust
These are much bigger than one would think - heavy
It is smaller than anticipated
It was a lot smaller than i thought it would be
Love
Good fun
Great fun for the kids
Great toy
Definitely worth the money
Great value for money
Good price
Good quality
Great product
I love them - they're fab quality, fab value and I highly recommend them
Good size
Size is good for that age
a good size to fit in your backpack or beach bag so very portable
=> lightweight design feels safe for younger children
Lightweight plastic design suitable for beach
its very lightweight
Return
1.0% Return rate 36% Fixable by listing
These are much bigger than one would think - heavy
It is smaller than anticipated
It was a lot smaller than i thought it would be
Broke very easily
It breaks in normal use
Broke after first use
Cheap production quality
Poor quality
looks like a quality control problem to me
Plastic part snapped
Doesn't fly straight
The lights are not working
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frisbee questions
Answered from the same tracked data.









