frisbee
Worth a lookShows demand growing +150.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+150.4%90-day search growth — must beat 0% to launch
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good£353K£353K/yr · 362K searches
Review moat
Okay2,563.89avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.28avg listing price — sweet spot $15–$100
Price range
Okay£4.24–£20.79cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, frisbee is a £353K/yr Amazon United Kingdom market (362K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 69/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
frisbee market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £308K–£411K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 56%
- Out of stock
- 0.9%
- Avg brand age
- 44 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
59
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
28%
- Aerobie36%
- Navoys12%
- TOSY7%
- Discraft7%
- WAHU6%
- Mavrix5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +150.4% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.9×
Top frisbee search terms
- frisbee161K/yr
- frisbee for kids40K/yr
- frisbee adult25K/yr
- aerobie frisbee26K/yr
- frizbee21K/yr
- aerobie17K/yr
- flying disc16K/yr
- frisby12K/yr
- ultimate frisbee8K/yr
- frisbees6K/yr
Top frisbee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aerobie 970031 Pro Frisbee Throw Ring for ages 12+ Assorted
Aerobie£10.824.5★8,237 rev
25cm Professional Flying Disc - Fun Flying Saucers for Everyone and Adults Beach Garden and Park Game for Family and Friends Official Weight 180g Competition Disc Colour Sent at Random
Navoys£4.754.2★100 rev
Aerobie 10 Sprint Ring - Assorted Colours
Aerobie£10.044.6★3,643 rev
Wahu Wingblade Pro - Red Can Fly up to 305 metres Outdoor Flying Ring Toy Perfect for the Park or Beach Ages 6+
WAHU£7.184.1★191 rev
C 175g Outdoor Competition Ultimate Frisbee Rotating Professional Organic Suitable for Casual Players and Professionals (Storage Bag)
EEPLUYTY£11.014.2★137 rev
Newest
by launch date
Wham O LED Frisbee Flying Disc with Multicolor Lights Outdoor Toy for Day and Night Play Durable Lightweight Disc for Garden Beach Games Kids and Adults
Wham-O£4.958 rev
TC Toys - 24 Bulk pack Flying Discs 25cm | Assorted Colour Outdoor Garden Games | Wholesale Summer Toys for School Sports Days Party Bag Favours & Tombola Prizes
TC Toys£20.794 rev
Senston Throwing Disc Flying Rings 3Pcs Flying disc
Senston£6.5615 rev
Waboba Wingman Silicone Flying Disc Soft Foldable Frisbee for Kids Flies Over 130 Feet Indoor & Outdoor Toy for Boys & Girls Ages 5+ Pocket-Sized Easy to Catch Travel-Friendly Fun - Neon Tiger
Waboba£7.0521 rev
HENBRANDT 2 x Flying Discs 25cm Assorted Neon Colours Flying Ring Kids Disc Toys Summer Fun Beach Garden Picnic Party Outdoor Sports Game for Boys and Girls
HENBRANDT£4.7059 rev
Trending
90-day click momentumSenston Throwing Disc Flying Rings 3Pcs Flying disc
Senston£6.562.5★
Waboba Wingman Silicone Flying Disc Soft Foldable Frisbee for Kids Flies Over 130 Feet Indoor & Outdoor Toy for Boys & Girls Ages 5+ Pocket-Sized Easy to Catch Travel-Friendly Fun - Neon Tiger
Waboba£7.054.5★
Wham O LED Frisbee Flying Disc with Multicolor Lights Outdoor Toy for Day and Night Play Durable Lightweight Disc for Garden Beach Games Kids and Adults
Wham-O£4.954.3★
Soft Disc Flying Toy - Doesnt Hurt to Catch - Flying Disc Outdoor Toys For Kids - Easy to Learn Flying Toy - Best Boys Toys For Kids Outdoor - Gifts for Boys & Girls 3 4 5 6 7 8 9 10 11 12 13+
Refresh Sports£10.684.4★
Aerobie Superdisc Top-Flight Performance and Precision Accuracy Low Profile Design for Longer Straighter Flights Safe for Pets Ages 8+ Red Green Yellow Or Blue
Aerobie£10.514.6★
What buyers say about frisbee
What buyers praise and complain about, mined from review topics.What buyers love
“Good fun”
“Definitely worth the money”
“Good quality”
“Good size”
“=> lightweight design feels safe for younger children”
“Easy to use”
“The bright colours makes them more visible to find”
“The LED lights are incredibly bright”
“Lovely weight, floats really well”
“Soft”
What buyers complain about
“Cheap production quality”
“Broke very easily”
“Bit Expensive”
“are not built strong enough”
“These are much bigger than one would think - heavy”
“Absolute waste of plastic”
“Doesn't fly straight”
“very thin”
“Hard and heavy, not lightweight”
“Plastic part snapped”
Top return reasons
Common questions
- Is frisbee profitable to sell on Amazon United Kingdom?
- The niche generates £353K/yr across 27 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +150.4%. Flapen's verdict: Worth a look (69/100).
- How competitive is the frisbee niche?
- 18 brands and 59 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in frisbee?
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 1.0%.
- When does demand for frisbee peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 6.9× the quietest.
- What does it cost to enter the frisbee niche?
- Listings span £4.24–£20.79; the average listing price is £10.28 (sweet spot $15–$100). The average incumbent carries 2,564 reviews — the moat a new listing must climb.