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Frisbee

Pass

Frisbee scores 69 out of 100, a Pass. Shoppers spend $353K a year here, search demand grew +150.4% this quarter, and returns run at 1.0% of orders.

Filters Trending
Flapen Score
69
69 / 100
Top 2% of 792 Sports & Outdoors niches · +19 vs the category median of 50
Market size
£353K/yr362K searches / yr
90-day growth
+150.4%search demand this quarter
Competition
51%top-5 click share · 18 brands · 59 sellers

Flapen Score

Frisbee against its category

The dotted line is the Sports & Outdoors average. Past it, Frisbee is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frisbee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Frisbee 362K times last year and spent an estimated £353K. The top 5 brands take 67% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 362K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +150.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £353K a year.

Searches, last 12 months
362K
Growth, 90 days vs prior 90
+150.4%
Conversion, latest week
9.5%
Market size, estimated
£353Ka year
Peak month
July6.9× the quietest month
Top search term
frisbee161K searches a year

02 · Price

A sale here is worth £10.28.

Listings sell for £10.28 on average, from £4.24 to £20.79. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £10.28 that is £10K to £13K a year per listing.

Average price
£10.28under the $15 to $100 sweet spot
Price range
£4.24–£20.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£10K–£13K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #54 within Lawn Games. It carries 2,564 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
85%
Out of stock, average day
0.9%
Average rank
#54in Lawn Games
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,564per listing
Listings tracked
27

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Frisbee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£71K£106K£141K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

59

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

28%

  • Aerobie36%
  • Navoys12%
  • TOSY7%
  • Discraft7%
  • WAHU6%
  • Mavrix5%

Demand

Frisbee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.9×

Search terms

Top Frisbee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frisbee161K/yr
  • frisbee for kids40K/yr
  • frisbee adult25K/yr
  • aerobie frisbee26K/yr
  • frizbee21K/yr
  • aerobie17K/yr
  • flying disc16K/yr
  • frisby12K/yr
  • ultimate frisbee8K/yr
  • frisbees6K/yr

Reviews and returns

What reviews say buyers love and hate about Frisbee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.13

Cheap production quality

Poor quality

looks like a quality control problem to me

Durability20%−0.14

Broke very easily

It breaks in normal use

Broke after first use

Value For Money11%−0.02

Bit Expensive

Not worth the money

would expect more for the price

Strength9%−0.07

are not built strong enough

Flimsy

they don't seem to be as robust

Size-Overall5%+0.55

These are much bigger than one would think - heavy

It is smaller than anticipated

It was a lot smaller than i thought it would be

Love

Fun/Entertainment Experience28%+2.13

Good fun

Great fun for the kids

Great toy

Value For Money14%−0.02

Definitely worth the money

Great value for money

Good price

Quality-Overall8%−0.13

Good quality

Great product

I love them - they're fab quality, fab value and I highly recommend them

Size-Overall5%+0.55

Good size

Size is good for that age

a good size to fit in your backpack or beach bag so very portable

Weight Light4%+0.27

=> lightweight design feels safe for younger children

Lightweight plastic design suitable for beach

its very lightweight

Return

1.0% Return rate 36% Fixable by listing

Size-Overall25%▃▅▄▃█▆

These are much bigger than one would think - heavy

It is smaller than anticipated

It was a lot smaller than i thought it would be

Durability13%▃█▇▄▂▂

Broke very easily

It breaks in normal use

Broke after first use

Quality-Overall10%█▅▅▄██

Cheap production quality

Poor quality

looks like a quality control problem to me

Defective Material/Parts8%▆█▆▇▂▂

Plastic part snapped

Functionality-Overall7%▅▁▃▄▃█

Doesn't fly straight

The lights are not working

FAQ

Common Frisbee questions

Answered from the same tracked data.