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Frisbee

Frisbee shows demand growing +150.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

69
Worth a look
Market size 53Growth 96Conversion 85Competition 56Returns 95Price range 35Avg price 36Brand share 63Review moat 39Quality gap 79
This niche Category average

Is Frisbee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Frisbee is a £353K/yr Amazon United Kingdom market (362K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 69/100.

Frisbee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +150.4% over the last 90 days and 9.5% of searches end in a purchase.

£353K

revenue / yr

Units sold / yr40K
Search volume / yr+150.4%362K
Conversion rate9.5%
Avg price£10.28

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers18 · 59
Top-5 product click share51%
Open market33%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement56%
New entrants (1y)4· 2 succeeded
Avg rating4.2★
Avg reviews2,564

Top Frisbee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

£0£35K£71K£106K£141K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

59

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

28%

  • Aerobie36%
  • Navoys12%
  • TOSY7%
  • Discraft7%
  • WAHU6%
  • Mavrix5%

Frisbee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume362KCVR9.5%Products27Brands18Top 5 Brands67%OOS Rate0.9%Rating4.2★Reviews2,564Avg BSR#54
18K13KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 6.9×

Top Frisbee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • frisbee161K/yr
  • frisbee for kids40K/yr
  • frisbee adult25K/yr
  • aerobie frisbee26K/yr
  • frizbee21K/yr
  • aerobie17K/yr
  • flying disc16K/yr
  • frisby12K/yr
  • ultimate frisbee8K/yr
  • frisbees6K/yr

What reviews say buyers love and hate about Frisbee

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Fun/Entertainment Experience28%

Good fun

Value For Money14%

Definitely worth the money

Quality-Overall8%

Good quality

Size-Overall5%

Good size

Weight Light4%

=> lightweight design feels safe for younger children

What buyers complain about

80% of reviews
Quality-Overall22%

Cheap production quality

Durability20%

Broke very easily

Value For Money11%

Bit Expensive

Strength9%

are not built strong enough

Size-Overall5%

These are much bigger than one would think - heavy

Frisbee return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

36%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
25%
2Durability
13%
3Quality-Overall
10%
4Defective Material/Parts
8%
5Functionality-Overall
7%

Common Frisbee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Frisbee 69/100 on Amazon United Kingdom — Worth a look. The niche generates £353K/yr across 27 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved +150.4% over the last 90 days.
Search demand for Frisbee on Amazon United Kingdom peaks in Apr–May–Jun–Jul–Aug, where the busiest month runs 6.9× the quietest.