Garden Toys
MaybeReturns run at only 0.4% of orders. But the top 5 products take 69% of clicks, so Garden Toys is a Maybe.
- Flapen Score
- 61 / 100Top 13% of 792 Sports & Outdoors niches · +11 vs the category median of 5061
- Market size
- £833K/yr2.8M searches / yr
- 90-day growth
- +83.4%search demand this quarter
- Competition
- 69%top-5 click share · 11 brands · 62 sellers
Flapen Score
Garden Toys against its category
The dotted line is the Sports & Outdoors average. Past it, Garden Toys is stronger. Inside it, weaker.
Market
The Garden Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Garden Toys 2.8M times last year and spent an estimated £833K. The top 5 brands take 80% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +83.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £833K a year.
- Searches, last 12 months
- 2.8M
- Growth, 90 days vs prior 90
- +83.4%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £833Ka year
- Peak month
- May13.6× the quietest month
- Top search term
- garden games422K searches a year
02 · Price
A sale here is worth £13.17.
Listings sell for £13.17 on average, from £2.51 to £33.65. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £13.17 that is £33K to £40K a year per listing.
- Average price
- £13.17under the $15 to $100 sweet spot
- Price range
- £2.51–£33.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £33K–£40K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #28 within Darts & Dartboards. It carries 1,717 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #28in Darts & Dartboards
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,717per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Garden Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set
- Price
- £14.49
- Rating
- 4.6/5
- Reviews
- 2,577
- Age
- 7y ago

Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)
- Price
- £8.56
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 11mo ago

NZQXJXZ Portable Cornhole Board Set with 8 Bean Bags and Carrying Bag - 3x2 Ft Corn Hole Toss Game for Indoor and Outdoor Parties Ideal for Family Adults Beach Yard and Camping
- Price
- £33.37
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 7mo ago

Dreamon Set of 2 Kids Football Goal Post Net with Ball Pump Indoor Outdoor Soccer Sport Games Children Training Practice Toy Set
- Price
- £17.06
- Rating
- 3.9/5
- Reviews
- 5,176
- Age
- 7y ago

Galt 20 Giant Chalks - Extra Large Childrens Chunky Pavement Chalks
- Price
- £2.96
- Rating
- 4.7/5
- Reviews
- 2,434
- Age
- 7y ago
Trending
90-day click momentum
Intex Glossy Panel Beach Ball 61cm Inflatable Multicolour Pool Ball PVC Water Toy for Kids Garden Beach and Summer Outdoor Play
- Price
- £2.51
- Rating
- 4.4/5
- Reviews
- 7,271
- Age
- 24y ago

NZQXJXZ Portable Cornhole Board Set with 8 Bean Bags and Carrying Bag - 3x2 Ft Corn Hole Toss Game for Indoor and Outdoor Parties Ideal for Family Adults Beach Yard and Camping
- Price
- £33.65
- Rating
- 3.3/5
- Reviews
- 14
- Age
- 7mo ago

NZQXJXZ Portable Cornhole Board Set with 8 Bean Bags and Carrying Bag - 3x2 Ft Corn Hole Toss Game for Indoor and Outdoor Parties Ideal for Family Adults Beach Yard and Camping
- Price
- £33.37
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 7mo ago

Dreamon Set of 2 Kids Football Goal Post Net with Ball Pump Indoor Outdoor Soccer Sport Games Children Training Practice Toy Set
- Price
- £17.06
- Rating
- 3.9/5
- Reviews
- 5,176
- Age
- 7y ago

Toyrific | 8pc Set Large Boules Set Classic Outdoor Garden Games French Boules Set for Family Games Kids and Adults
- Price
- £5.62
- Rating
- 4.5/5
- Reviews
- 530
- Age
- 9y ago
Newest
by launch date
NZQXJXZ Portable Cornhole Board Set with 8 Bean Bags and Carrying Bag - 3x2 Ft Corn Hole Toss Game for Indoor and Outdoor Parties Ideal for Family Adults Beach Yard and Camping
- Price
- £33.37
- Rating
- 4.2/5
- Reviews
- 15
- Age
- 7mo ago

NZQXJXZ Portable Cornhole Board Set with 8 Bean Bags and Carrying Bag - 3x2 Ft Corn Hole Toss Game for Indoor and Outdoor Parties Ideal for Family Adults Beach Yard and Camping
- Price
- £33.65
- Rating
- 3.3/5
- Reviews
- 14
- Age
- 7mo ago

Cheerful Children Toys Jumbo Kids Dart Board Set (Dinosaur-2 73cm)
- Price
- £8.56
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 11mo ago

Jumbo Kids Dart Board Set Halloween Party Games for Kids (Halloween 73cm)
- Price
- £8.68
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 11mo ago

WOFEU Ring Toss Game for Kids Garden Games
- Price
- £9.03
- Rating
- 4.0/5
- Reviews
- 271
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
62
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
16%
- Eocolz47%
- Cheerful Children Toys12%
- Swingball7%
- NZQXJXZ7%
- Toyrific7%
- Dreamon4%
- Open — no brand owns it (5 brands, 16%)
Demand
Garden Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.6×
Search terms
Top Garden Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- garden games422K/yr
- garden toys475K/yr
- outdoor toys466K/yr
- outdoor games300K/yr
- kids garden toys149K/yr
- garden games for kids120K/yr
- kids outdoor toys116K/yr
- outdoor games for kids101K/yr
- garden toys for toddlers age 3-585K/yr
- garden toys for toddlers age 1-389K/yr
Reviews and returns
What reviews say buyers love and hate about Garden Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Cheap low quality
Cheap rubbish
they break easily
Broke within 2 days
Bad quality - burst on first use
Flimsy
Little flimsy
Not very robust
Not fit for purpose
Not fit for purpose will request a replacement
because they are large
Doesnt do what it must to do-bubbles
Doesn't work well
Love
Fun time
Good fun
Enjoyable game
Well made as it always was
Good quality bats and ball, and it keeps both children and adults entertained for ages
Amazing quality
Good price
Great value for money
Good value for money
Vivid colours
Beautiful colours
Nice colours
it is easily wiped away with a baby wipe or washing hands
easily wash away
washes off easily
Return
0.4% Return rate 28% Fixable by listing
Not fit for purpose
Not fit for purpose will request a replacement
because they are large
Poor quality
Cheap low quality
Cheap rubbish
Box was broken as well as a few chalks
they break easily
Broke within 2 days
Bad quality - burst on first use
Flimsy
Little flimsy
Not very robust
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Garden Toys questions
Answered from the same tracked data.









