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Sup Paddle

Pass

Sup Paddle scores 69 out of 100, a Pass. Shoppers spend $70K a year here, search demand grew >1,000% this quarter, and returns run at 0.8% of orders.

Flapen Score
69
69 / 100
Top 2% of 792 Sports & Outdoors niches · +19 vs the category median of 50
Market size
£70K/yr68K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
43%top-5 click share · 16 brands · 25 sellers

Flapen Score

Sup Paddle against its category

The dotted line is the Sports & Outdoors average. Past it, Sup Paddle is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sup Paddle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sup Paddle 68K times last year and spent an estimated £70K. The top 5 brands take 71% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
4.5%
Market size, estimated
£70Ka year
Peak month
July32.6× the quietest month
Top search term
paddle board paddle23K searches a year

02 · Price

A sale here is worth £23.02.

Listings sell for £23.02 on average, from £7.68 to £42.60. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £23.02 that is £0 to £2K a year per listing.

Average price
£23.02inside the $15 to $100 sweet spot
Price range
£7.68–£42.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #10 within Water Sports. It carries 473 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
74%
Out of stock, average day
15.9%
Average rank
#10in Water Sports
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
473per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Sup Paddle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

25

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

24%

  • Abahub33%
  • FunWater17%
  • Two Bare Feet8%
  • Sandbanks Style7%
  • H2o Kayaks6%
  • WAVE5%

Demand

Sup Paddle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 32.6×

Search terms

Top Sup Paddle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paddle board paddle23K/yr
  • sup paddle16K/yr
  • paddleboard paddle11K/yr
  • paddle board oar10K/yr
  • paddle for paddle board6K/yr
  • stand up paddles2K/yr

Reviews and returns

What reviews say buyers love and hate about Sup Paddle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation25%−0.14

Put together now it won't separate stuck

Material Quality21%−0.11

So much plastic as well

Made of very low quality plastic, dangerous and scary if we had been in water that had not been flat calm

Durability21%−0.07

The paddle came apart on the first use

Broke mid-canoe

Buoyancy13%−0.07

it doesn't float

Water Resistance8%−0.04

it kept falling off into the water

one paddle fell off into the water

Love

Quality-Overall28%+1.42

Decent quality for the money

Decent quality

Overall, this is a great paddle set that's well made, easy to assemble and offers excellent value for money

Advertised Vs Actual Product14%+0.65

As described

Does exactly what I need

Just what I wanted

Weight Light13%+0.99

Light and collapse easy for storing in paddleboards

Sturdy and lightweight

Light

Compactness7%−0.04

Compact unit easy to spot due to its colour

Design-Overall7%+0.52

Looks Great

Detachable design makes it easy to travel with

Solidly made and a good design

Return

0.8% Return rate 23% Fixable by listing

Defective Material/Parts29%▁▁▁▂▄█
Quality-Overall13%▁▁▁█▁▇
Size-Overall11%▁▁▁█▁▃
Advertised Vs Actual Product9%▁▁▁█▁▁
Handle Quality7%▁▁█▁▁▁

FAQ

Common Sup Paddle questions

Answered from the same tracked data.