Sup Paddle
Sup Paddle shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Sup Paddle profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sup Paddle is a £70K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 69/100.
Sup Paddle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved >1,000% over the last 90 days and 4.5% of searches end in a purchase.
£70K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 31 products
Top Sup Paddle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Abahub SUP Paddles - 3 Piece Adjustable Stand up Paddle
- Price
- £23.48
- Rating
- 4.4/5
- Reviews
- 2,477
- Age
- 3y ago
Two Bare Feet Adjustable SUP Paddle 3 Piece Lightweight Stand Up Paddle Board Paddle Durable Portable Replacement Paddle for All Skill Levels (3 Piece Fibreglass Teal)
- Price
- £23.11
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 6y ago
Abahub 4-Piece SUP Paddle/Kayak Oar
- Price
- £30.58
- Rating
- 4.4/5
- Reviews
- 2,477
- Age
- 3y ago
Sandbanks Style Three piece Aluminium Lightweight SUP Paddleboard Paddle (Blue)
- Price
- £24.09
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 3y ago
H2o Kayaks Glide Adjustable 2/3 Part Aluminium Stand Up Paddle Board Paddle (These Paddles Float Safety 1st)
- Price
- £22.18
- Rating
- 4.4/5
- Reviews
- 172
- Age
- 10y ago
Trending
90-day click momentum
Abahub SUP Paddles - 3 Piece Adjustable Stand up Paddle
- Price
- £25.85
- Rating
- 4.5/5
- Reviews
- 1,630
- Age
- 7y ago
BREEZENEST Adjustable Kayak Paddle 2 in 1 Kayak & SUP Paddle Lightweight Aluminium Detachable Paddle 170-210cm Floating Boat Oar with Symmetrical Blade for Kayaking Paddle Boarding Touring Black
- Price
- £16.07
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1mo ago
WAVE Basic SUP Paddle | 3-Piece Adjustable Stand Up Paddleboard Oar | Lightweight Aluminium Shaft & Durable Nylon Blade | Portable Design for Beginners
- Price
- £16.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
WAVE Pro Carbon Fibre SUP Paddle | Elite 3-Piece Adjustable Stand Up Paddleboard Paddle | Ultra-Lightweight & High-Stiffness
- Price
- £28.96
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2mo ago
FORZA Paddle Board Paddle Adjustable SUP Paddle with Ergonomic T-Handle Lightweight Aluminium Paddle for Paddleboarding Kayaking & Canoeing Standard or Pro (Standard)
- Price
- £22.60
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Newest
by launch dateBREEZENEST Adjustable Kayak Paddle 2 in 1 Kayak & SUP Paddle Lightweight Aluminium Detachable Paddle 170-210cm Floating Boat Oar with Symmetrical Blade for Kayaking Paddle Boarding Touring Black
- Price
- £16.07
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1mo ago
WAVE Basic SUP Paddle | 3-Piece Adjustable Stand Up Paddleboard Oar | Lightweight Aluminium Shaft & Durable Nylon Blade | Portable Design for Beginners
- Price
- £16.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago
WAVE Pro Carbon Fibre SUP Paddle | Elite 3-Piece Adjustable Stand Up Paddleboard Paddle | Ultra-Lightweight & High-Stiffness
- Price
- £28.96
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2mo ago
FORZA Paddle Board Paddle Adjustable SUP Paddle with Ergonomic T-Handle Lightweight Aluminium Paddle for Paddleboarding Kayaking & Canoeing Standard or Pro (Standard)
- Price
- £22.60
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Boat Paddle - Adjustable Canoe Oars | Portable Aluminum Tube Oars Strong Load Bearing Wide Flat Accessories for Camping River Sea Kayaking Fishing Lake Boating
- Price
- £7.68
- Rating
- 2.6/5
- Reviews
- 4
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 rising
Sellers
25
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
24%
- Abahub33%
- FunWater17%
- Two Bare Feet8%
- Sandbanks Style7%
- H2o Kayaks6%
- WAVE5%
Sup Paddle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 32.6×
Top Sup Paddle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- paddle board paddle23K/yr
- sup paddle16K/yr
- paddleboard paddle11K/yr
- paddle board oar10K/yr
- paddle for paddle board6K/yr
- stand up paddles2K/yr
What reviews say buyers love and hate about Sup Paddle
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Decent quality for the money”
“As described”
“Light and collapse easy for storing in paddleboards”
“Compact unit easy to spot due to its colour”
“Looks Great”
What buyers complain about
87% of reviews“Put together now it won't separate stuck”
“So much plastic as well”
“The paddle came apart on the first use”
“it doesn't float”
“it kept falling off into the water”
Sup Paddle return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sup Paddle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
