Sup Paddle
PassSup Paddle scores 69 out of 100, a Pass. Shoppers spend $70K a year here, search demand grew >1,000% this quarter, and returns run at 0.8% of orders.
- Flapen Score
- 69 / 100Top 2% of 792 Sports & Outdoors niches · +19 vs the category median of 5069
- Market size
- £70K/yr68K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 43%top-5 click share · 16 brands · 25 sellers
Flapen Score
Sup Paddle against its category
The dotted line is the Sports & Outdoors average. Past it, Sup Paddle is stronger. Inside it, weaker.
Market
The Sup Paddle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sup Paddle 68K times last year and spent an estimated £70K. The top 5 brands take 71% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £70Ka year
- Peak month
- July32.6× the quietest month
- Top search term
- paddle board paddle23K searches a year
02 · Price
A sale here is worth £23.02.
Listings sell for £23.02 on average, from £7.68 to £42.60. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £23.02 that is £0 to £2K a year per listing.
- Average price
- £23.02inside the $15 to $100 sweet spot
- Price range
- £7.68–£42.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #10 within Water Sports. It carries 473 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 74%
- Out of stock, average day
- 15.9%
- Average rank
- #10in Water Sports
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 473per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Sup Paddle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Abahub SUP Paddles - 3 Piece Adjustable Stand up Paddle
- Price
- £23.48
- Rating
- 4.4/5
- Reviews
- 2,477
- Age
- 3y ago

Two Bare Feet Adjustable SUP Paddle 3 Piece Lightweight Stand Up Paddle Board Paddle Durable Portable Replacement Paddle for All Skill Levels (3 Piece Fibreglass Teal)
- Price
- £23.11
- Rating
- 4.4/5
- Reviews
- 25
- Age
- 6y ago

Abahub 4-Piece SUP Paddle/Kayak Oar
- Price
- £30.58
- Rating
- 4.4/5
- Reviews
- 2,477
- Age
- 3y ago

Sandbanks Style Three piece Aluminium Lightweight SUP Paddleboard Paddle (Blue)
- Price
- £24.09
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 3y ago

H2o Kayaks Glide Adjustable 2/3 Part Aluminium Stand Up Paddle Board Paddle (These Paddles Float Safety 1st)
- Price
- £22.18
- Rating
- 4.4/5
- Reviews
- 172
- Age
- 10y ago
Trending
90-day click momentum
Abahub SUP Paddles - 3 Piece Adjustable Stand up Paddle
- Price
- £25.85
- Rating
- 4.5/5
- Reviews
- 1,630
- Age
- 7y ago

BREEZENEST Adjustable Kayak Paddle 2 in 1 Kayak & SUP Paddle Lightweight Aluminium Detachable Paddle 170-210cm Floating Boat Oar with Symmetrical Blade for Kayaking Paddle Boarding Touring Black
- Price
- £16.07
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1mo ago

WAVE Basic SUP Paddle | 3-Piece Adjustable Stand Up Paddleboard Oar | Lightweight Aluminium Shaft & Durable Nylon Blade | Portable Design for Beginners
- Price
- £16.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

WAVE Pro Carbon Fibre SUP Paddle | Elite 3-Piece Adjustable Stand Up Paddleboard Paddle | Ultra-Lightweight & High-Stiffness
- Price
- £28.96
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2mo ago

FORZA Paddle Board Paddle Adjustable SUP Paddle with Ergonomic T-Handle Lightweight Aluminium Paddle for Paddleboarding Kayaking & Canoeing Standard or Pro (Standard)
- Price
- £22.60
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Newest
by launch date
BREEZENEST Adjustable Kayak Paddle 2 in 1 Kayak & SUP Paddle Lightweight Aluminium Detachable Paddle 170-210cm Floating Boat Oar with Symmetrical Blade for Kayaking Paddle Boarding Touring Black
- Price
- £16.07
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1mo ago

WAVE Basic SUP Paddle | 3-Piece Adjustable Stand Up Paddleboard Oar | Lightweight Aluminium Shaft & Durable Nylon Blade | Portable Design for Beginners
- Price
- £16.49
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

WAVE Pro Carbon Fibre SUP Paddle | Elite 3-Piece Adjustable Stand Up Paddleboard Paddle | Ultra-Lightweight & High-Stiffness
- Price
- £28.96
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 2mo ago

FORZA Paddle Board Paddle Adjustable SUP Paddle with Ergonomic T-Handle Lightweight Aluminium Paddle for Paddleboarding Kayaking & Canoeing Standard or Pro (Standard)
- Price
- £22.60
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Boat Paddle - Adjustable Canoe Oars | Portable Aluminum Tube Oars Strong Load Bearing Wide Flat Accessories for Camping River Sea Kayaking Fishing Lake Boating
- Price
- £7.68
- Rating
- 2.6/5
- Reviews
- 4
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
25
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
24%
- Abahub33%
- FunWater17%
- Two Bare Feet8%
- Sandbanks Style7%
- H2o Kayaks6%
- WAVE5%
Demand
Sup Paddle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 32.6×
Search terms
Top Sup Paddle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paddle board paddle23K/yr
- sup paddle16K/yr
- paddleboard paddle11K/yr
- paddle board oar10K/yr
- paddle for paddle board6K/yr
- stand up paddles2K/yr
Reviews and returns
What reviews say buyers love and hate about Sup Paddle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Put together now it won't separate stuck
So much plastic as well
Made of very low quality plastic, dangerous and scary if we had been in water that had not been flat calm
The paddle came apart on the first use
Broke mid-canoe
it doesn't float
it kept falling off into the water
one paddle fell off into the water
Love
Decent quality for the money
Decent quality
Overall, this is a great paddle set that's well made, easy to assemble and offers excellent value for money
As described
Does exactly what I need
Just what I wanted
Light and collapse easy for storing in paddleboards
Sturdy and lightweight
Light
Compact unit easy to spot due to its colour
Looks Great
Detachable design makes it easy to travel with
Solidly made and a good design
Return
0.8% Return rate 23% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sup Paddle questions
Answered from the same tracked data.









