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Rugby Ball

Maybe

Returns run at only 0.8% of orders. But the top 5 brands take 92% of clicks, so Rugby Ball is a Maybe.

Flapen Score
56
56 / 100
Top 27% of 792 Sports & Outdoors niches · +6 vs the category median of 50
Market size
£351K/yr469K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
25%top-5 click share · 9 brands · 41 sellers

Flapen Score

Rugby Ball against its category

The dotted line is the Sports & Outdoors average. Past it, Rugby Ball is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rugby Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rugby Ball 469K times last year and spent an estimated £351K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £351K a year.

Searches, last 12 months
469K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
4.7%
Market size, estimated
£351Ka year
Peak month
December5.2× the quietest month
Top search term
rugby ball245K searches a year

02 · Price

A sale here is worth £15.91.

Listings sell for £15.91 on average, from £6.49 to £239.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £15.91 that is £4K to £8K a year per listing.

Average price
£15.91inside the $15 to $100 sweet spot
Price range
£6.49–£239.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #36 within Rugby. It carries 1,168 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
78%
Out of stock, average day
6.4%
Average rank
#36in Rugby
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,168per listing
Listings tracked
68

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Rugby Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

41

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

25%

Top 20: 62%

Open market

5%

  • Ram Rugby26%
  • Gilbert25%
  • Rhino22%
  • Optimum14%
  • Canterbury4%
  • Hy-Pro3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Rugby Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Rugby Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rugby ball245K/yr
  • rugby ball size 530K/yr
  • rugby balls26K/yr
  • rugby ball size 429K/yr
  • size 3 rugby ball26K/yr
  • size 4 rugby ball23K/yr
  • rugby ball size 320K/yr
  • gilbert rugby balls size 517K/yr
  • gilbert rugby ball16K/yr
  • size 5 rugby ball8K/yr

Reviews and returns

What reviews say buyers love and hate about Rugby Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation21%−0.13

Deflated

Deflated in the same day

Deflated within a day

Advertised Vs Actual Product20%−0.07

Misleading

Description misleading

Incredibly misleading

Size-Overall16%−0.02

this size might be just too big for the under six age group

Small

Tiny

Leak-Proof8%

Poor quality air leak

Ball leaked air

it leaks in the end seam

Quality-Overall8%+3.32

Poor quality air leak

Poor quality

Rubbish quality

Love

Quality-Overall41%+3.32

Rhino balances quality

superb build quality

Good quality product

Advertised Vs Actual Product13%−0.07

Just what we wanted

Does what it should do

Exactly as described

Value For Money12%+0.27

Good value

Great value for money

Great value

Grip8%+0.11

Good grip

Great quality, very grippy and well balanced

The surface texture helps with grip

Fun/Entertainment Experience7%+0.51

Great fun

Fun toy

Really good quality fun kids loved it

Return

0.8% Return rate 53% Fixable by listing

Size-Overall44%█▆▇▆▆█

this size might be just too big for the under six age group

Small

Tiny

Inflation/Deflation28%▇▅▅▆█▆

Deflated

Deflated in the same day

Deflated within a day

Leak-Proof6%▁▄▂█▅▁

Poor quality air leak

Ball leaked air

it leaks in the end seam

Flatness4%▆█▆▇▁▁
Advertised Vs Actual Product4%█▅▅▄▁▂

Misleading

Description misleading

Incredibly misleading

FAQ

Common Rugby Ball questions

Answered from the same tracked data.