rugby ball
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Avg price
Great£15.91avg listing price — sweet spot $15–$100
Review moat
Good1,168.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good£351K£351K/yr · 469K searches
Price range
Okay£6.49–£239.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rugby ball is a £351K/yr Amazon United Kingdom market (469K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
rugby ball market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- £318K–£398K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 54%
- Out of stock
- 6.4%
- Avg brand age
- 54 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
9 falling
Sellers
41
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
25%
Top 20: 62%
Open market
5%
- Ram Rugby26%
- Gilbert25%
- Rhino22%
- Optimum14%
- Canterbury4%
- Hy-Pro3%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Top rugby ball search terms
- rugby ball245K/yr
- rugby ball size 530K/yr
- rugby balls26K/yr
- rugby ball size 429K/yr
- size 3 rugby ball26K/yr
- size 4 rugby ball23K/yr
- rugby ball size 320K/yr
- gilbert rugby balls size 517K/yr
- gilbert rugby ball16K/yr
- size 5 rugby ball8K/yr
Top rugby ball products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ram Rugby Squad Trainer Rugby Ball (Size 4) Club Quality Rugby Training Ball. Hand stitched 3 ply 3-D Grip for ultimate Passing & Catching Control Suitable for Adults Kids & Children
Ram Rugby£10.674.3★763 rev
Gilbert G-TR4000 Rugby Training Ball Sky Blue (5)
Gilbert£17.014.6★454 rev
Rhino Cyclone Rugby Ball Hot Pink (5)
Rhino£8.274.6★1,944 rev
Rhino Cyclone Rugby Ball White Size 3
Rhino£12.054.6★1,944 rev
Rhino Cyclone Rugby Ball White Size 5
Rhino£13.154.6★1,944 rev
Newest
by launch date
Ram Rugby - Academy Training Rugby Ball - Size 4 - Best for Clubs & Schools
Ram Rugby£9.2139 rev
Ram Rugby - Academy Training Rugby Ball - Size 3 - Best for Clubs & Schools
Ram Rugby£9.7139 rev
Mitre Sabre D4P Rugby Ball | Extra Strong Lining | Full Weight | Hugely Popular White/Mint/Lime 4
Mitre£8.80668 rev
Ram Rugby Fun Graffiti Squad Trainer Rugby Ball - Available in Sizes 5 4 3 & 1 (Mini) - For Kids & Adults - Club Quality Training Rugby Ball - 3-D Grip Great
Ram Rugby£6.896 rev
Canterbury Unisex Thrillseeker Play Rugby Ball | Standard Grip | Training Ball Rugby Ball Red/Black 5
Canterbury£8.74169 rev
Trending
90-day click momentum
Rhino Cyclone Rugby Ball White/Red Size 5
Rhino£11.074.6★
Gilbert G-TR4000 Trainer Rugby Ball White 4
Gilbert£16.614.6★
Mitre Sabre D4P Rugby Ball | Extra Strong Lining | Full Weight | Hugely Popular White/Mint/Lime 4
Mitre£8.804.4★
Gilbert G-TR4000 Trainer Ball G-tr4000 Trainer Ball - Red 5
Gilbert£17.014.6★
Optimum Street Rugby Ball Durable Training Ball for Playground & Park Sessions Highly Visible for Night Games with Enhanced Grip Texture Suitable for All Ages & Skill Levels - Multicoloured Size 5
Optimum£11.594.6★
What buyers say about rugby ball
What buyers praise and complain about, mined from review topics.What buyers love
“Rhino balances quality”
“Just what we wanted”
“Good value”
“Good grip”
“Great fun”
“Inflating it was very easy”
“the material does not feel flimsy”
“Ball is nice fun size. but not too small.”
“I ordered the size 4 which is great for practice drills”
“The design looks sharp”
What buyers complain about
“Deflated”
“Misleading”
“this size might be just too big for the under six age group”
“Poor quality air leak”
“Poor quality air leak”
“Not good value for money as similarly priced to full size rugby balls”
“Poor grip”
“not strong enough/working correctly to infant ball enough to prevent air escaping from each end”
“Ball stitching is coming apart”
“very scratched when arrived”
Top return reasons
Common questions
- Is rugby ball profitable to sell on Amazon United Kingdom?
- The niche generates £351K/yr across 68 tracked products. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the rugby ball niche?
- 9 brands and 41 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in rugby ball?
- Top complaints mined from reviews: Inflation/Deflation, Advertised Vs Actual Product, Size-Overall. The return rate is 0.8%.
- When does demand for rugby ball peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the rugby ball niche?
- Listings span £6.49–£239.99; the average listing price is £15.91 (sweet spot $15–$100). The average incumbent carries 1,168 reviews — the moat a new listing must climb.