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Rugby Ball

Rugby Ball shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look
Market size 53Growth 21Conversion 56Competition 90Returns 96Price range 36Avg price 77Brand share 20Review moat 58Quality gap 57
This niche Category average

Is Rugby Ball profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rugby Ball is a £351K/yr Amazon United Kingdom market (469K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.

Rugby Ball: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.2% over the last 90 days and 4.7% of searches end in a purchase.

£351K

revenue / yr

Units sold / yr25K
Search volume / yr-7.2%469K
Conversion rate4.7%
Avg price£15.91

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 41
Top-5 product click share25%
Open market8%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 68 products

Sponsored placement54%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews1,168

Top Rugby Ball products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

41

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

25%

Top 20: 62%

Open market

5%

  • Ram Rugby26%
  • Gilbert25%
  • Rhino22%
  • Optimum14%
  • Canterbury4%
  • Hy-Pro3%
  • Open — no brand owns it (3 brands, 5%)

Rugby Ball demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume469KCVR4.7%Products68Brands9Top 5 Brands92%OOS Rate6.4%Rating4.4★Reviews1,168Avg BSR#36
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Top Rugby Ball search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rugby ball245K/yr
  • rugby ball size 530K/yr
  • rugby balls26K/yr
  • rugby ball size 429K/yr
  • size 3 rugby ball26K/yr
  • size 4 rugby ball23K/yr
  • rugby ball size 320K/yr
  • gilbert rugby balls size 517K/yr
  • gilbert rugby ball16K/yr
  • size 5 rugby ball8K/yr

What reviews say buyers love and hate about Rugby Ball

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall41%

Rhino balances quality

Advertised Vs Actual Product13%

Just what we wanted

Value For Money12%

Good value

Grip8%

Good grip

Fun/Entertainment Experience7%

Great fun

What buyers complain about

89% of reviews
Inflation/Deflation21%

Deflated

Advertised Vs Actual Product20%

Misleading

Size-Overall16%

this size might be just too big for the under six age group

Leak-Proof8%

Poor quality air leak

Quality-Overall8%

Poor quality air leak

Rugby Ball return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
44%
2Inflation/Deflation
28%
3Leak-Proof
6%
4Flatness
4%
5Advertised Vs Actual Product
4%

Common Rugby Ball questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rugby Ball 56/100 on Amazon United Kingdom — Worth a look. The niche generates £351K/yr across 68 tracked products. Search demand moved -7.2% over the last 90 days.
Search demand for Rugby Ball on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.2× the quietest.