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Rugby Ball

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 92% of clicks, so Rugby Ball is a Maybe.

Flapen Score
56
56 / 100
Top 27% of 792 Sports & Outdoors niches · +6 vs the category median of 50
Market size
£351K/yr469K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
25%top-5 click share · 9 brands · 41 sellers

Flapen Score

Rugby Ball against its category

The dotted line is the Sports & Outdoors average. Past it, Rugby Ball is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rugby Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rugby Ball 469K times last year and spent an estimated £351K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £351K a year.

Searches, last 12 months
469K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
4.7%
Market size, estimated
£351Ka year
Peak month
December5.2× the quietest month
Top search term
rugby ball245K searches a year

02 · Price

A sale here is worth £15.91.

Listings sell for £15.91 on average, from £6.49 to £239.99. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £15.91 that is £4K to £8K a year per listing.

Average price
£15.91inside the $15 to $100 sweet spot
Price range
£6.49–£239.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #36 within Rugby. It carries 1,168 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
78%
Out of stock, average day
6.4%
Average rank
#36in Rugby
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,168per listing
Listings tracked
68

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Rugby Ball products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

41

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

25%

Top 20: 62%

Open market

5%

  • Ram Rugby26%
  • Gilbert25%
  • Rhino22%
  • Optimum14%
  • Canterbury4%
  • Hy-Pro3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Rugby Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Rugby Ball search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rugby ball245K/yr
  • rugby ball size 530K/yr
  • rugby balls26K/yr
  • rugby ball size 429K/yr
  • size 3 rugby ball26K/yr
  • size 4 rugby ball23K/yr
  • rugby ball size 320K/yr
  • gilbert rugby balls size 517K/yr
  • gilbert rugby ball16K/yr
  • size 5 rugby ball8K/yr

Reviews and returns

What reviews say buyers love and hate about Rugby Ball

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Inflation/Deflation”
0.8%of orders come back
“Deflated”
A buyer, on “Inflation/Deflation”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rugby Ball questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data