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Dry Bag

Pass

Dry Bag scores 67 out of 100, a Pass. Shoppers spend $454K a year here, search demand grew +52.7% this quarter, and returns run at 1.4% of orders.

Flapen Score
67
67 / 100
Top 3% of 792 Sports & Outdoors niches · +17 vs the category median of 50
Market size
£454K/yr1.1M searches / yr
90-day growth
+52.7%search demand this quarter
Competition
41%top-5 click share · 39 brands · 69 sellers

Flapen Score

Dry Bag against its category

The dotted line is the Sports & Outdoors average. Past it, Dry Bag is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dry Bag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dry Bag 1.1M times last year and spent an estimated £454K. The top 5 brands take 43% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £454K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+52.7%
Conversion, latest week
2.7%
Market size, estimated
£454Ka year
Peak month
July2.0× the quietest month
Top search term
dry bag258K searches a year

02 · Price

A sale here is worth £15.83.

Listings sell for £15.83 on average, from £4.49 to £120.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £15.83 that is £12K to £16K a year per listing.

Average price
£15.83inside the $15 to $100 sweet spot
Price range
£4.49–£120.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£16K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #59 within Water Sports. It carries 2,025 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#59in Water Sports
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,025per listing
Listings tracked
50

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dry Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£27K£41K£55K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

69

Top-5 brand share

43%

Top 20: 82%

Top-5 click share

41%

Top 20: 74%

Open market

52%

  • Unigear10%
  • CNMTCCO9%
  • kuou9%
  • Uncle Paul9%
  • ivoler5%
  • Ultra Dry Adventurer5%

Demand

Dry Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Dry Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dry bag258K/yr
  • waterproof bag224K/yr
  • dry bags waterproof109K/yr
  • dry bags74K/yr
  • wet bag73K/yr
  • waterproof pouch52K/yr
  • waterproof bags for swimming29K/yr
  • wet bags for swimming33K/yr
  • waterproof bags33K/yr
  • drybag22K/yr

Reviews and returns

What reviews say buyers love and hate about Dry Bag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Water Resistance33%−0.31

NOT WATERPROOF

not water proof

No longer waterproof

Size-Overall10%+0.11

Not fit for purpose, unfortunately

It is pretty large

very small

Quality-Overall7%+1.43

Poor quality

Total garbage

Definitely on the lower quality side

Strength4%−0.03

Not very strong can tear quite easily

very flimsy

not sure yet how sturdy it will be

Material Quality3%−0.02

Very cheap and flimsy material

The feel of the fabric is like a cross between nylon and plastic

it is poor material

Love

Quality-Overall19%+1.43

fully adjustable and good quality

Decent quality

Premium quality products

Water Resistance16%−0.31

Extremely waterproof

Definitely waterproof

Pretty waterproof

Size-Overall10%+0.11

Perfect fit

good range of sizes included in pack

Good collection of different sizes

Value For Money9%+0.64

Excellent value for money

Value for money

Good for money

Advertised Vs Actual Product7%

they get the job done

Its ok, does the job

As described

Return

1.4% Return rate 68% Fixable by listing

Size-Overall55%▇▇▇▇█▇

Not fit for purpose, unfortunately

It is pretty large

very small

Water Resistance10%▇▅▇█▆▆

NOT WATERPROOF

not water proof

No longer waterproof

Quality-Overall7%▅█▃▆▅▅

Poor quality

Total garbage

Definitely on the lower quality side

Thin3%▆▃▅█▇█
Material Quality3%█▃▅▆▅▅

Very cheap and flimsy material

The feel of the fabric is like a cross between nylon and plastic

it is poor material

FAQ

Common Dry Bag questions

Answered from the same tracked data.