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Boules Set

Pass

Boules Set scores 65 out of 100, a Pass. Shoppers spend $230K a year here, search demand grew +180.8% this quarter, and returns run at 0.3% of orders.

Filters Trending
Flapen Score
65
65 / 100
Top 5% of 792 Sports & Outdoors niches · +15 vs the category median of 50
Market size
£230K/yr145K searches / yr
90-day growth
+180.8%search demand this quarter
Competition
62%top-5 click share · 12 brands · 43 sellers

Flapen Score

Boules Set against its category

The dotted line is the Sports & Outdoors average. Past it, Boules Set is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boules Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Boules Set 145K times last year and spent an estimated £230K. The top 5 brands take 70% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +180.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £230K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+180.8%
Conversion, latest week
10.1%
Market size, estimated
£230Ka year
Peak month
August8.6× the quietest month
Top search term
boules set52K searches a year

02 · Price

A sale here is worth £15.81.

Listings sell for £15.81 on average, from £5.49 to £36.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.81 that is £4K to £8K a year per listing.

Average price
£15.81inside the $15 to $100 sweet spot
Price range
£5.49–£36.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #155 within Lawn Games. It carries 576 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
59%
Out of stock, average day
6.6%
Average rank
#155in Lawn Games
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
576per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Boules Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£46K£69K£92K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

43

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

23%

  • Toyrific25%
  • Boules14%
  • Big Game Hunters12%
  • Jaques of London11%
  • Hillington8%
  • Vivo Technologies7%

Demand

Boules Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.6×

Search terms

Top Boules Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boules set52K/yr
  • boules21K/yr
  • petanque boules14K/yr
  • boules set for kids7K/yr
  • petanque8K/yr
  • petanque set11K/yr
  • french boules set4K/yr
  • boule5K/yr
  • boules set chrome3K/yr
  • bowls game4K/yr

Reviews and returns

What reviews say buyers love and hate about Boules Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.20

Bad quality - burst on first use

Overall I am really let down with this as these products are not cheap

Disappointing quality

Weight Heavy12%+0.43

heavier than first expect

These boules are heavy

which are quite heavy

Durability9%−0.06

Bad quality - burst on first use

not be that durable

very soft so not sure how durable they will be

Value For Money7%−0.04

These are expensive for what they are

It is a little on the expensive side

Expensive

Size-Overall2%

particularly because the set is slightly smaller

Love

Fun/Entertainment Experience33%+2.71

Fun to play

Game for family

Fun for all the family

Quality-Overall16%−0.20

This garden boules set is such fantastic quality

Great value excellent quality set

Excellent quality

Value For Money12%−0.04

Great value for money

Good price

Good value for money

Color5%−0.02

bright colours

I like these colours

The colourful set is great quality

Gifting Purpose3%+0.34

makes this product great to give as a present

Great gift set for family with kids

The gift box they come in is beautiful

Return

0.3% Return rate 12% Fixable by listing

Weight Heavy15%▁▁▅▃▁█

heavier than first expect

These boules are heavy

which are quite heavy

Quality-Overall11%▁▁▁█▇▂

Bad quality - burst on first use

Overall I am really let down with this as these products are not cheap

Disappointing quality

Defective Material/Parts10%█▁▁▄▅▅
Size-Overall9%█▁▃▂▁▂

particularly because the set is slightly smaller

Zipper Quality8%▇▁█▄▁▂

FAQ

Common Boules Set questions

Answered from the same tracked data.