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Boules Set

Boules Set shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

65
Worth a look
Market size 44Growth 97Conversion 87Competition 38Returns 99Price range 70Avg price 77Brand share 58Review moat 73Quality gap 32
This niche Category average

Is Boules Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Boules Set is a £230K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.

Boules Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +180.8% over the last 90 days and 10.1% of searches end in a purchase.

£230K

revenue / yr

Units sold / yr13K
Search volume / yr+180.8%145K
Conversion rate10.1%
Avg price£15.81

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers12 · 43
Top-5 product click share62%
Open market30%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement82%
New entrants (1y)3· 0 succeeded
Avg rating4.6★
Avg reviews576

Top Boules Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£23K£46K£69K£92K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

43

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

23%

  • Toyrific25%
  • Boules14%
  • Big Game Hunters12%
  • Jaques of London11%
  • Hillington8%
  • Vivo Technologies7%

Boules Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume145KCVR10.1%Products17Brands12Top 5 Brands70%OOS Rate6.6%Rating4.6★Reviews576Avg BSR#155
8K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.6×

Top Boules Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • boules set52K/yr
  • boules21K/yr
  • petanque boules14K/yr
  • boules set for kids7K/yr
  • petanque8K/yr
  • petanque set11K/yr
  • french boules set4K/yr
  • boule5K/yr
  • boules set chrome3K/yr
  • bowls game4K/yr

What reviews say buyers love and hate about Boules Set

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Fun/Entertainment Experience33%

Fun to play

Quality-Overall16%

This garden boules set is such fantastic quality

Value For Money12%

Great value for money

Color5%

bright colours

Gifting Purpose3%

makes this product great to give as a present

What buyers complain about

60% of reviews
Quality-Overall26%

Bad quality - burst on first use

Weight Heavy12%

heavier than first expect

Durability9%

Bad quality - burst on first use

Value For Money7%

These are expensive for what they are

Size-Overall2%

particularly because the set is slightly smaller

Boules Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

12%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Weight Heavy
15%
2Quality-Overall
11%
3Defective Material/Parts
10%
4Size-Overall
9%
5Zipper Quality
8%

Common Boules Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Boules Set 65/100 on Amazon United Kingdom — Worth a look. The niche generates £230K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved +180.8% over the last 90 days.
Search demand for Boules Set on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 8.6× the quietest.