Is boules set profitable to sell on Amazon United Kingdom?

The niche generates £230K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +180.8%. Flapen's verdict: Worth a look (65/100).

How competitive is the boules set niche?

12 brands and 43 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in boules set?

Top complaints mined from reviews: Quality-Overall, Weight Heavy, Durability. The return rate is 0.3%.

When does demand for boules set peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.6× the quietest.

What does it cost to enter the boules set niche?

Listings span £5.49–£36.69; the average listing price is £15.81 (sweet spot $15–$100). The average incumbent carries 576 reviews — the moat a new listing must climb.

boules set

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+180.8%

90-day search growth — must beat 0% to launch

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great£15.81

avg listing price — sweet spot $15–$100

Review moat

Good576.35

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.49–£36.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Market size

Okay£230K

£230K/yr · 145K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, boules set is a £230K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

boules set market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £158K–£198K; units × avg price
Conversion rate: 10.1%
Avg BSR: #155
Page quality: 0%
Prime: 59%
Sponsored: 82%
Out of stock: 6.6%
Avg brand age: 57 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

23%

Toyrific25%
Boules14%
Big Game Hunters12%
Jaques of London11%
Hillington8%
Vivo Technologies7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +180.8% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.6×

Open Trend

Top boules set search terms

boules set52K/yr +169.8%10.2% conv.
boules21K/yr +230.5%9.5% conv.
petanque boules14K/yr +153.4%6.5% conv.
boules set for kids7K/yr +549.6%13.8% conv.
petanque8K/yr +154.9%4.9% conv.
petanque set11K/yr +178.2%6.8% conv.
french boules set4K/yr +470.5%9.2% conv.
boule5K/yr +337.7%3.9% conv.
boules set chrome3K/yr +47.6%8.5% conv.
bowls game4K/yr +121.2%8.3% conv.

All search terms

Top boules set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Toyrific | 8pc Set Large Boules Set Classic Outdoor Garden Games French Boules Set for Family Games Kids and Adults

Toyrific£5.624.5★530 rev

Chrome Boules Set (Pack of 8)

Boules£17.134.5★966 rev

Jaques of London Boules Set | 8 Metal Boules with Wooden Jack in Canvas Carry Case | Traditional Outdoor Garden Game | Since 1795

Jaques of London£36.694.6★1,173 rev

Hillington Colourful Boules Set with Carry Holder - Durable Plastic Water Filled Boules Set for Kids and Adults - French Petanque Boules Gift Fun Garden or Park Outdoor Game

Hillington£7.324.3★678 rev

Big Game Hunters 6 Boules Petanque Set with Rust-Free Protection - Official French Set with 3 Durable Polished Bowls per Player plus Luxury Canvas Bag

Big Game Hunters£23.634.6★1,208 rev

Newest

by launch date

Unibos French Boules Set 8 Chrome-Plated Metal Boules with Jack Measuring Tool & Carry Bag | Traditional Pétanque Lawn Game | Outdoor Garden Beach & Camping Game for Family & Friends

Unibos£14.273 rev

1mo ago

DUAS French Boules Petanque Balls Set in Chrome Steel 3/6/8 Piece Outdoor Game Kit with Wooden Jack Measuring String and Zipped Carry Case for Garden Beach Camping (Set of 3)

DUAS£9.3413 rev

6mo ago

DUAS French Boules Petanque Balls Set in Chrome Steel 3/6/8 Piece Outdoor Game Kit with Wooden Jack Measuring String and Zipped Carry Case for Garden Beach Camping (Set of 8)

DUAS£18.8013 rev

6mo ago

Jaques of London Junior Boules Set | Garden Boules Game with 8 Colourful Boules Jack & Carry Case | Garden Games for Outdoor | Since 1795

Jaques of London£14.2336 rev

1y ago

BURAKH£17.4932 rev

2y ago

What buyers say about boules set

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience33%

“Fun to play”

Quality-Overall16%

“This garden boules set is such fantastic quality”

Value For Money12%

“Great value for money”

Color5%

“bright colours”

Gifting Purpose3%

“makes this product great to give as a present”

Portability3%

“Comes with a carry bag which is very handy”

Durability3%

“Theyre very durable”

Ease Of Use3%

“Gameplay is simple”

Weight Heavy2%

“The boules are a nice child friendly weight”

Size-Overall2%

“Good size”

What buyers complain about

Quality-Overall26%

“Bad quality - burst on first use”

Weight Heavy12%

“heavier than first expect”

Durability9%

“Bad quality - burst on first use”

Value For Money7%

“These are expensive for what they are”

Size-Overall2%

“particularly because the set is slightly smaller”

Material Quality2%

“The plastic case is poor”

Ease Of Use2%

“Difficult to open and feels cheap”

Top return reasons

Weight Heavy15%

Quality-Overall11%

Defective Material/Parts10%

Size-Overall9%

Zipper Quality8%

Value For Money7%

Scratch Resistance6%

Leak-Proof5%

Rusts/Corrodes5%

Product Condition4%

Common questions

Is boules set profitable to sell on Amazon United Kingdom?: The niche generates £230K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +180.8%. Flapen's verdict: Worth a look (65/100).
How competitive is the boules set niche?: 12 brands and 43 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in boules set?: Top complaints mined from reviews: Quality-Overall, Weight Heavy, Durability. The return rate is 0.3%.
When does demand for boules set peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.6× the quietest.
What does it cost to enter the boules set niche?: Listings span £5.49–£36.69; the average listing price is £15.81 (sweet spot $15–$100). The average incumbent carries 576 reviews — the moat a new listing must climb.