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Golf Towel

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -1.2% this quarter, so Golf Towel is a Maybe.

Flapen Score
57
57 / 100
Top 24% of 792 Sports & Outdoors niches · +7 vs the category median of 50
Market size
£396K/yr524K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
43%top-5 click share · 18 brands · 46 sellers

Flapen Score

Golf Towel against its category

The dotted line is the Sports & Outdoors average. Past it, Golf Towel is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golf Towel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Golf Towel 524K times last year and spent an estimated £396K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £396K a year.

Searches, last 12 months
524K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
5.1%
Market size, estimated
£396Ka year
Peak month
December2.5× the quietest month
Top search term
golf towel287K searches a year

02 · Price

A sale here is worth £14.68.

Listings sell for £14.68 on average, from £4.08 to £42.93. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £14.68 that is £18K to £22K a year per listing.

Average price
£14.68under the $15 to $100 sweet spot
Price range
£4.08–£42.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£18K–£22K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Golf. It carries 1,017 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#72in Golf
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,017per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Golf Towel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£59K£79K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

46

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

43%

Top 20: 83%

Open market

25%

  • Callaway39%
  • TaylorMade11%
  • Callaway Apparel7%
  • Titleist6%
  • GUINNESS THE 17596%
  • AWAVM5%

Demand

Golf Towel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Search terms

Top Golf Towel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • golf towel287K/yr
  • callaway67K/yr
  • golf towels for golf bags with clip42K/yr
  • golf towels38K/yr
  • callaway golf13K/yr
  • golf towel with clip9K/yr
  • taylormade golf towel10K/yr
  • ping golf towel8K/yr
  • titleist golf towel8K/yr
  • golf bag towel6K/yr

Reviews and returns

What reviews say buyers love and hate about Golf Towel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.13

It was too big

Very small

Smaller than I imagined -

Quality-Overall11%

Average quality

Very disappointing for what I thought was a quality product

Value For Money7%+0.24

Not really worth the branded cost

Waste of money

Washability6%−0.03

Did not wash up too well was very disappointed

Advertised Vs Actual Product6%−0.01

Smaller than description

Love

Quality-Overall21%

Excellent quality

Good quality towel

Good size towel and quality product

Value For Money21%+0.24

Good ball for the price

Good value for money

a great price

Size-Overall12%−0.13

Great fit

Good size towel and quality product

Im size 8 and they fit perfect

Advertised Vs Actual Product7%−0.01

Does the job

Does exactly what it says

just what I wanted

Ease Of Cleaning6%+0.91

clean off mud really well

Good little towels, easy and neat to use and quit to wash Cynthia

Perfect for cleaning your clubs

Return

0.3% Return rate 61% Fixable by listing

Size-Overall48%▆▅▆▃▇█

It was too big

Very small

Smaller than I imagined -

Quality-Overall14%▂█▆▂▂▁

Average quality

Very disappointing for what I thought was a quality product

Value For Money5%▁▁▅█▇▅

Not really worth the branded cost

Waste of money

Thin5%█▁▁▁▁▃

a bit thin

Durability5%▁█▁▁▄▃

Broke after a month of use

it's already broken :

its early Feb and it's already broken :

FAQ

Common Golf Towel questions

Answered from the same tracked data.