dart board
Worth a lookShows a $3.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£3.2M£3.2M/yr · 3.1M searches
Avg price
Incredible£37.38avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,467.08avg incumbent reviews — the moat a new listing must climb
Price range
Okay£6.38–£194.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dart board is a £3.2M/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
dart board market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- £2.2M–£3.0M
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 89%
- Out of stock
- 2.1%
- Avg brand age
- 36 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
51
Top-5 brand share
69%
Top 20: 88%
Top-5 click share
46%
Top 20: 82%
Open market
19%
- WINMAU28%
- RUTHLESS16%
- Target Darts13%
- --12%
- Wakefa8%
- Seydrey5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -46.8% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.8×
Top dart board search terms
- dart board1.8M/yr
- dartboard293K/yr
- darts board210K/yr
- dartboards110K/yr
- winmau dart board126K/yr
- dart board set85K/yr
- outdoor dart board waterproof10K/yr
- dartboard and surround set66K/yr
- dart boards55K/yr
- outdoor dart board22K/yr
Top dart board products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
T:2.5CM Dart Board Surround Ring Durable EVA Dartboard Surround Wall Protector Indoor and Outdoor Dart Board Surround Ideal for Family and Party Games Perfect Darts Accessory. (Wing)
--£16.284.4★585 rev
Ruthless Home Darts Centre with Cabinet & Dartboard Complete Dartboard Cabinet Set with 2 Sets of Steel Tip Darts Scoreboards & Optional LED Lighting.
RUTHLESS£35.314.6★1,190 rev
WINMAU Darts - Blade 6 Dartboard - Professional Steel Tip Dart board with Official Tournament Specifications - Endorsed by the PDC
WINMAU£43.354.7★6,045 rev
Target Darts Rift Dartboard Set | Steel Tip Dart Board | Staple-less Wire | Includes Two Sets of 17G Darts | Complete Starter Set | Includes 1 Month of DartCounter App
Target Darts£28.674.6★240 rev
Dart Board Set Steel Dart Board Dartboard Set with 6 pcs 20g Steel Tip Darts 12 Flights Rotating Number Ring + Staple-Free Bullseye Throwing Line Install Instruction
Seydrey£25.144.5★2,135 rev
Newest
by launch date
Darts Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat for Men Women Family Outdoor Playroom Bar Party
Generic£11.312 rev
Darts Mat - Non-slip Runner Shock Absorbing - with 4 Throw Distances 300x34cm Dart Carpet Mat - for Men Women Family Outdoor Playroom Bar Party
Generic£8.792 rev
Dart Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat | for Men Women Family Outdoor Playroom Bar Party
Generic£10.622 rev
AUTODARTS Vantage Auto Dart Scoring System | Smart Dart board Camera Scorer | Real-Time Score Tracking Easy Setup Darts Scoreboard Electronic for Steel Tip Darts -Compatible with Winmau Plasma Light
WINMAU£194.4546 rev
Target Darts Rift Dartboard Set | Steel Tip Dart Board | Staple-less Wire | Includes Two Sets of 17G Darts | Complete Starter Set | Includes 1 Month of DartCounter App
Target Darts£28.67240 rev
Trending
90-day click momentumDarts Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat for Men Women Family Outdoor Playroom Bar Party
Generic£11.315.0★
Darts Mat - Non-slip Runner Shock Absorbing - with 4 Throw Distances 300x34cm Dart Carpet Mat - for Men Women Family Outdoor Playroom Bar Party
Generic£8.792.9★
Dart Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat | for Men Women Family Outdoor Playroom Bar Party
Generic£10.625.0★
Wakefa Bristle Dart Board for Adults Steel Tip Dart Boards Set Professional Dartboard and Darts in Game Room Bar Office Regulation Size High Grade Sisal Dartboards with 6 18g Metal Tip Darts
Wakefa£21.284.5★
AUTODARTS Vantage Auto Dart Scoring System | Smart Dart board Camera Scorer | Real-Time Score Tracking Easy Setup Darts Scoreboard Electronic for Steel Tip Darts -Compatible with Winmau Plasma Light
WINMAU£194.454.1★
What buyers say about dart board
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product, as described”
“Great value for money”
“Very durable”
“Fits perfectly”
“perfect brightness level”
“Exactly as pictured”
“are really enjoying playing”
“Lights it up perfectly for myself as a beginner”
“very heavy duty”
“Easy”
What buyers complain about
“Shocking quality”
“Too expensive”
“quite easy to break or Snap 1 off my darts were thrown then the end piece has snapped off so it is no longer usable now so have to use the remainder of what I have”
“Quite heavy”
“Does not fit Winmau”
“False advertisement and what a rip off price”
“the colour quality is horrible”
“Unbelievably after assembling”
“skinny and boardy”
“It don't work darts just bouncing of it I would like a refund please”
Top return reasons
Common questions
- Is dart board profitable to sell on Amazon United Kingdom?
- The niche generates £3.2M/yr across 38 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -46.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the dart board niche?
- 15 brands and 51 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in dart board?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Durability. The return rate is 1.1%.
- When does demand for dart board peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 7.8× the quietest.
- What does it cost to enter the dart board niche?
- Listings span £6.38–£194.45; the average listing price is £37.38 (sweet spot $15–$100). The average incumbent carries 1,467 reviews — the moat a new listing must climb.