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Dart Board

Maybe

Shoppers spend $3.2M a year here. But demand is soft, at -46.8% this quarter, so Dart Board is a Maybe.

Flapen Score
58
58 / 100
Top 21% of 792 Sports & Outdoors niches · +8 vs the category median of 50
Market size
£3.2M/yr3.1M searches / yr
90-day growth
-46.8%search demand this quarter
Competition
46%top-5 click share · 15 brands · 51 sellers

Flapen Score

Dart Board against its category

The dotted line is the Sports & Outdoors average. Past it, Dart Board is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dart Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dart Board 3.1M times last year and spent an estimated £3.2M. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -46.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £3.2M a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
-46.8%
Conversion, latest week
2.8%
Market size, estimated
£3.2Ma year
Peak month
January7.8× the quietest month
Top search term
dart board1.8M searches a year

02 · Price

A sale here is worth £37.38.

Listings sell for £37.38 on average, from £6.38 to £194.45. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At £37.38 that is £56K to £75K a year per listing.

Average price
£37.38inside the $15 to $100 sweet spot
Price range
£6.38–£194.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
£56K–£75K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #77 within Darts & Dartboards. It carries 1,467 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
82%
Out of stock, average day
2.1%
Average rank
#77in Darts & Dartboards
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,467per listing
Listings tracked
38

04 · Newcomers

Amazon counts 5 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dart Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£96K£192K£289K£385K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

51

Top-5 brand share

69%

Top 20: 88%

Top-5 click share

46%

Top 20: 82%

Open market

19%

  • WINMAU28%
  • RUTHLESS16%
  • Target Darts13%
  • --12%
  • Wakefa8%
  • Seydrey5%

Demand

Dart Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Dart Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dart board1.8M/yr
  • dartboard293K/yr
  • darts board210K/yr
  • dartboards110K/yr
  • winmau dart board126K/yr
  • dart board set85K/yr
  • outdoor dart board waterproof10K/yr
  • dartboard and surround set66K/yr
  • dart boards55K/yr
  • outdoor dart board22K/yr

Reviews and returns

What reviews say buyers love and hate about Dart Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%+1.37

Shocking quality

very low quality board

Bad quality

Value For Money9%+1.75

Too expensive

Definitely not value for money at that price

Don't really know what I expected for the price if I'm honest

Durability7%−0.02

quite easy to break or Snap 1 off my darts were thrown then the end piece has snapped off so it is no longer usable now so have to use the remainder of what I have

Doesn't last long

fell today 4 months past

Weight Heavy5%+0.19

Quite heavy

Solid heavier then I thought

heavy

Size-Overall4%+0.07

Does not fit Winmau

Not fit for purpose

Too big

Love

Quality-Overall37%+1.37

Excellent product, as described

The build quality is excellent

Excellent product

Value For Money26%+1.75

Great value for money

Excellent value for money

Money well spent

Durability6%−0.02

Very durable

The high-density sisal feels durable

and it's holding up well

Size-Overall4%+0.07

Fits perfectly

Easy to fit

Fits snuggly so it doesn't fall off

Brightness/Shine/Glow4%

perfect brightness level

bright light

Brilliant light

Return

1.1% Return rate 31% Fixable by listing

Size-Overall18%█▇▄▅▄▆

Does not fit Winmau

Not fit for purpose

Too big

Defective Material/Parts10%▄▇█▆▇▆
Quality-Overall10%█▅▄▅▂█

Shocking quality

very low quality board

Bad quality

Weight Heavy9%▄▃▅▃█▄

Quite heavy

Solid heavier then I thought

heavy

Functionality-Overall6%▇▇▄█▅▄

It don't work darts just bouncing of it I would like a refund please

It's very annoying paying this much for a product that isn't working

FAQ

Common Dart Board questions

Answered from the same tracked data.