Shuttlecocks
MaybeAn estimated 0.4% of orders come back. But products sell for $9.06 on average, outside the sweet spot, so Shuttlecocks is a Maybe.
- Flapen Score
- 64 / 100Top 7% of 792 Sports & Outdoors niches · +14 vs the category median of 5064
- Market size
- £425K/yr314K searches / yr
- 90-day growth
- +53.0%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 86 sellers
Flapen Score
Shuttlecocks against its category
The dotted line is the Sports & Outdoors average. Past it, Shuttlecocks is stronger. Inside it, weaker.
Market
The Shuttlecocks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shuttlecocks 314K times last year and spent an estimated £425K. The top 5 brands take 70% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 14.9% of those searches ended in a purchase.
Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £425K a year.
- Searches, last 12 months
- 314K
- Growth, 90 days vs prior 90
- +53.0%
- Conversion, latest week
- 14.9%
- Market size, estimated
- £425Ka year
- Peak month
- August2.2× the quietest month
- Top search term
- shuttlecocks badminton123K searches a year
02 · Price
A sale here is worth £9.06.
Listings sell for £9.06 on average, from £5.22 to £26.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £9.06 that is £11K to £14K a year per listing.
- Average price
- £9.06under the $15 to $100 sweet spot
- Price range
- £5.22–£26.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #9 within Badminton. It carries 934 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #9in Badminton
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 934per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Shuttlecocks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Raquex Badminton Shuttlecocks - Yellow/White Tube of 6 - All Natural Cork Shuttlecocks Nylon Feathers - Three Speed Options Indoor Outdoor Durable Badminton Shuttles (77 White)
- Price
- £5.62
- Rating
- 4.5/5
- Reviews
- 668
- Age
- 2y ago

HIRALIY 12 Nylon Badminton Shuttlecocks Yellow Speed 77
- Price
- £9.02
- Rating
- 4.2/5
- Reviews
- 3,373
- Age
- 1y ago

MANJHONG Nylon Badminton Shuttlecocks Great Flight & Balance Durable Shuttlecocks for Indoor Outdoor Sports Playing Yellow 6 Pack
- Price
- £5.49
- Rating
- 4.5/5
- Reviews
- 1,051
- Age
- 4y ago

YONEX Mavis 300 Badminton Shuttlecocks (6 pieces) White 78-Medium-Blue
- Price
- £13.44
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 17y ago

Echelon E100 Yellow Shuttlecocks
- Price
- £5.38
- Rating
- 4.5/5
- Reviews
- 2,489
- Age
- 14y ago
Trending
estimated 90-day click momentum
TSportsuk 2000 Nylon Badminton Shuttlecocks Medium Speed (Yellow)
- Price
- £5.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Yonex Mavis 300 Medium Speed Nylon Plastic Shuttlecock (White Pkg of 2 tubes (12 pcs))
- Price
- £26.22
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 11y ago

YONEX Mavis 300 Badminton Shuttlecocks (6 pieces) White 78-Medium-Blue
- Price
- £13.44
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 17y ago

Voarge 12Pcs Nylon Badminton with Great Stability and Durability Shuttlecocks for Indoor Outdoor Sports Fitness Game Assorted Colors Random Color
- Price
- £6.44
- Rating
- 4.3/5
- Reviews
- 176
- Age
- 4y ago

BAIHUALIN WHiZZ Colourful Shuttlecocks Badminton Durable Nylon Shuttles for Indoor Outdoor Recreational Game Practice Sports 6x Orange
- Price
- £5.22
- Rating
- 4.3/5
- Reviews
- 1,182
- Age
- 3y ago
Newest
by launch date
TSportsuk 2000 Nylon Badminton Shuttlecocks Medium Speed (Yellow)
- Price
- £5.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Multibao 12-Pack Professional Badminton Shuttlecocks Duck Feather With Great Durability Stability and Balance Suitable for Training Family Outdoor Sports (Model: TL666)
- Price
- £12.95
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 10mo ago

Multibao 12PCS Nylon Badminton Shuttlecocks Durable Windproof & High-Speed 77-79 For Indoor Outdoor Sports Activities Game Practice
- Price
- £6.17
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

HIRALIY 12 Nylon Badminton Shuttlecocks Yellow Speed 77
- Price
- £9.02
- Rating
- 4.2/5
- Reviews
- 3,373
- Age
- 1y ago

Raquex Badminton Shuttlecocks - Yellow/White Tube of 6 - All Natural Cork Shuttlecocks Nylon Feathers - Three Speed Options Indoor Outdoor Durable Badminton Shuttles (78 White)
- Price
- £5.53
- Rating
- 4.5/5
- Reviews
- 668
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
86
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 99%
Open market
21%
- Raquex27%
- YONEX13%
- HIRALIY10%
- MANJHONG10%
- Multibao10%
- BAIHUALIN9%
Demand
Shuttlecocks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul, Aug · busiest ÷ quietest = 2.2×
Search terms
Top Shuttlecocks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shuttlecocks badminton123K/yr
- shuttlecocks101K/yr
- badminton shuttlecock50K/yr
- shuttlecock14K/yr
- shuttle cocks8K/yr
- badminton ball7K/yr
- shuttle cock4K/yr
- shuttle4K/yr
- badminton shuttles3K/yr
Reviews and returns
What reviews say buyers love and hate about Shuttlecocks
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shuttlecocks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









