Skip to content

Shuttlecocks

Maybe

An estimated 0.4% of orders come back. But products sell for $9.06 on average, outside the sweet spot, so Shuttlecocks is a Maybe.

Flapen Score
64
64 / 100
Top 7% of 792 Sports & Outdoors niches · +14 vs the category median of 50
Market size
£425K/yr314K searches / yr
90-day growth
+53.0%search demand this quarter
Competition
57%top-5 click share · 13 brands · 86 sellers

Flapen Score

Shuttlecocks against its category

The dotted line is the Sports & Outdoors average. Past it, Shuttlecocks is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shuttlecocks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shuttlecocks 314K times last year and spent an estimated £425K. The top 5 brands take 70% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £425K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
+53.0%
Conversion, latest week
14.9%
Market size, estimated
£425Ka year
Peak month
August2.2× the quietest month
Top search term
shuttlecocks badminton123K searches a year

02 · Price

A sale here is worth £9.06.

Listings sell for £9.06 on average, from £5.22 to £26.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £9.06 that is £11K to £14K a year per listing.

Average price
£9.06under the $15 to $100 sweet spot
Price range
£5.22–£26.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£14K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #9 within Badminton. It carries 934 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#9in Badminton
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
934per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Shuttlecocks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£43K£64K£85K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

86

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 99%

Open market

21%

  • Raquex27%
  • YONEX13%
  • HIRALIY10%
  • MANJHONG10%
  • Multibao10%
  • BAIHUALIN9%

Demand

Shuttlecocks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 2.2×

Search terms

Top Shuttlecocks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • shuttlecocks badminton123K/yr
  • shuttlecocks101K/yr
  • badminton shuttlecock50K/yr
  • shuttlecock14K/yr
  • shuttle cocks8K/yr
  • badminton ball7K/yr
  • shuttle cock4K/yr
  • shuttle4K/yr
  • badminton shuttles3K/yr

Reviews and returns

What reviews say buyers love and hate about Shuttlecocks

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Value For Money”
42%of negative reviews mention “Quality-Overall”
0.4%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shuttlecocks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data