shuttlecocks
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Growth
Good+53.0%90-day search growth — must beat 0% to launch
Review moat
Good933.57avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good£425K£425K/yr · 314K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£5.22–£26.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.06avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, shuttlecocks is a £425K/yr Amazon United Kingdom market (314K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 64/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
shuttlecocks market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- £272K–£362K
- units × avg price
- Conversion rate
- 14.9%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 5.9%
- Avg brand age
- 51 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
86
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
21%
- Raquex27%
- YONEX13%
- HIRALIY10%
- MANJHONG10%
- Multibao10%
- BAIHUALIN9%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +53.0% search growth over the last 90 days.Peak months: May, Jul, Aug · busiest ÷ quietest = 2.2×
Top shuttlecocks search terms
- shuttlecocks badminton123K/yr
- shuttlecocks101K/yr
- badminton shuttlecock50K/yr
- shuttlecock14K/yr
- shuttle cocks8K/yr
- badminton ball7K/yr
- shuttle cock4K/yr
- shuttle4K/yr
- badminton shuttles3K/yr
Top shuttlecocks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Raquex Badminton Shuttlecocks - Yellow/White Tube of 6 - All Natural Cork Shuttlecocks Nylon Feathers - Three Speed Options Indoor Outdoor Durable Badminton Shuttles (77 White)
Raquex£5.624.5★668 rev
HIRALIY 12 Nylon Badminton Shuttlecocks Yellow Speed 77
HIRALIY£9.024.2★3,373 rev
MANJHONG Nylon Badminton Shuttlecocks Great Flight & Balance Durable Shuttlecocks for Indoor Outdoor Sports Playing Yellow 6 Pack
MANJHONG£5.494.5★1,051 rev
YONEX Mavis 300 Badminton Shuttlecocks (6 pieces) White 78-Medium-Blue
YONEX£13.444.6★1,749 rev
Echelon E100 Yellow Shuttlecocks
Echelon£5.384.5★2,489 rev
Newest
by launch date
TSportsuk 2000 Nylon Badminton Shuttlecocks Medium Speed (Yellow)
TSportsuk£5.781 rev
Multibao 12-Pack Professional Badminton Shuttlecocks Duck Feather With Great Durability Stability and Balance Suitable for Training Family Outdoor Sports (Model: TL666)
Multibao£12.9518 rev
Multibao 12PCS Nylon Badminton Shuttlecocks Durable Windproof & High-Speed 77-79 For Indoor Outdoor Sports Activities Game Practice
Multibao£6.1730 rev
HIRALIY 12 Nylon Badminton Shuttlecocks Yellow Speed 77
HIRALIY£9.023,373 rev
Raquex Badminton Shuttlecocks - Yellow/White Tube of 6 - All Natural Cork Shuttlecocks Nylon Feathers - Three Speed Options Indoor Outdoor Durable Badminton Shuttles (78 White)
Raquex£5.53668 rev
Trending
90-day click momentumTSportsuk 2000 Nylon Badminton Shuttlecocks Medium Speed (Yellow)
TSportsuk£5.785.0★
Yonex Mavis 300 Medium Speed Nylon Plastic Shuttlecock (White Pkg of 2 tubes (12 pcs))
YONEX£26.224.6★
YONEX Mavis 300 Badminton Shuttlecocks (6 pieces) White 78-Medium-Blue
YONEX£13.444.6★
Voarge 12Pcs Nylon Badminton with Great Stability and Durability Shuttlecocks for Indoor Outdoor Sports Fitness Game Assorted Colors Random Color
Voarge£6.444.3★
BAIHUALIN WHiZZ Colourful Shuttlecocks Badminton Durable Nylon Shuttles for Indoor Outdoor Recreational Game Practice Sports 6x Orange
BAIHUALIN£5.224.3★
What buyers say about shuttlecocks
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“they perform consistently well”
“Priced well and durable”
“Good weight”
“The color is nice and bright, visible to see”
“The product supplied was exactly what I wanted”
“Good for flights like 78+ Lighter and faster flight”
“Work well”
“its okay for kids fun games”
“balance during play”
What buyers complain about
“Bad quality”
“breaks too soon”
“comparitively heavier than Yonex”
“Not good for use”
“Lacking zip and zing and mostly no longer usable after just a few sessions”
“Cheap plastic”
“I suspect super glue will not last much longer so a wasted purchase”
“not worth any money”
“Im no professional”
“In general these feel a bit stiff”
Top return reasons
Common questions
- Is shuttlecocks profitable to sell on Amazon United Kingdom?
- The niche generates £425K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +53.0%. Flapen's verdict: Worth a look (64/100).
- How competitive is the shuttlecocks niche?
- 13 brands and 86 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in shuttlecocks?
- Top complaints mined from reviews: Quality-Overall, Durability, Weight Heavy. The return rate is 0.4%.
- When does demand for shuttlecocks peak?
- Demand peaks in May–Jul–Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the shuttlecocks niche?
- Listings span £5.22–£26.22; the average listing price is £9.06 (sweet spot $15–$100). The average incumbent carries 934 reviews — the moat a new listing must climb.