Shuttlecocks
Shuttlecocks shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Shuttlecocks profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Shuttlecocks is a £425K/yr Amazon United Kingdom market (314K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jul–Aug. Verdict: Worth a look — 64/100.
Shuttlecocks: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +53.0% over the last 90 days and 14.9% of searches end in a purchase.
£425K
revenue / yr
Who owns the niche?
The top 5 brands hold 70% of demand, so 30% of the market is open.
30%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 21 products
Top Shuttlecocks products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Raquex Badminton Shuttlecocks - Yellow/White Tube of 6 - All Natural Cork Shuttlecocks Nylon Feathers - Three Speed Options Indoor Outdoor Durable Badminton Shuttles (77 White)
- Price
- £5.62
- Rating
- 4.5/5
- Reviews
- 668
- Age
- 2y ago
HIRALIY 12 Nylon Badminton Shuttlecocks Yellow Speed 77
- Price
- £9.02
- Rating
- 4.2/5
- Reviews
- 3,373
- Age
- 1y ago
MANJHONG Nylon Badminton Shuttlecocks Great Flight & Balance Durable Shuttlecocks for Indoor Outdoor Sports Playing Yellow 6 Pack
- Price
- £5.49
- Rating
- 4.5/5
- Reviews
- 1,051
- Age
- 4y ago
YONEX Mavis 300 Badminton Shuttlecocks (6 pieces) White 78-Medium-Blue
- Price
- £13.44
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 17y ago
Echelon E100 Yellow Shuttlecocks
- Price
- £5.38
- Rating
- 4.5/5
- Reviews
- 2,489
- Age
- 14y ago
Trending
90-day click momentum
TSportsuk 2000 Nylon Badminton Shuttlecocks Medium Speed (Yellow)
- Price
- £5.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Yonex Mavis 300 Medium Speed Nylon Plastic Shuttlecock (White Pkg of 2 tubes (12 pcs))
- Price
- £26.22
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 11y ago
YONEX Mavis 300 Badminton Shuttlecocks (6 pieces) White 78-Medium-Blue
- Price
- £13.44
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 17y ago
Voarge 12Pcs Nylon Badminton with Great Stability and Durability Shuttlecocks for Indoor Outdoor Sports Fitness Game Assorted Colors Random Color
- Price
- £6.44
- Rating
- 4.3/5
- Reviews
- 176
- Age
- 4y ago
BAIHUALIN WHiZZ Colourful Shuttlecocks Badminton Durable Nylon Shuttles for Indoor Outdoor Recreational Game Practice Sports 6x Orange
- Price
- £5.22
- Rating
- 4.3/5
- Reviews
- 1,182
- Age
- 3y ago
Newest
by launch dateTSportsuk 2000 Nylon Badminton Shuttlecocks Medium Speed (Yellow)
- Price
- £5.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Multibao 12-Pack Professional Badminton Shuttlecocks Duck Feather With Great Durability Stability and Balance Suitable for Training Family Outdoor Sports (Model: TL666)
- Price
- £12.95
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 10mo ago
Multibao 12PCS Nylon Badminton Shuttlecocks Durable Windproof & High-Speed 77-79 For Indoor Outdoor Sports Activities Game Practice
- Price
- £6.17
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago
HIRALIY 12 Nylon Badminton Shuttlecocks Yellow Speed 77
- Price
- £9.02
- Rating
- 4.2/5
- Reviews
- 3,373
- Age
- 1y ago
Raquex Badminton Shuttlecocks - Yellow/White Tube of 6 - All Natural Cork Shuttlecocks Nylon Feathers - Three Speed Options Indoor Outdoor Durable Badminton Shuttles (78 White)
- Price
- £5.53
- Rating
- 4.5/5
- Reviews
- 668
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
86
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
21%
- Raquex27%
- YONEX13%
- HIRALIY10%
- MANJHONG10%
- Multibao10%
- BAIHUALIN9%
Shuttlecocks demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jul, Aug · busiest ÷ quietest = 2.2×
Top Shuttlecocks search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shuttlecocks badminton123K/yr
- shuttlecocks101K/yr
- badminton shuttlecock50K/yr
- shuttlecock14K/yr
- shuttle cocks8K/yr
- badminton ball7K/yr
- shuttle cock4K/yr
- shuttle4K/yr
- badminton shuttles3K/yr
What reviews say buyers love and hate about Shuttlecocks
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Good value”
“they perform consistently well”
“Priced well and durable”
“Good weight”
“The color is nice and bright, visible to see”
What buyers complain about
90% of reviews“Bad quality”
“breaks too soon”
“comparitively heavier than Yonex”
“Not good for use”
“Lacking zip and zing and mostly no longer usable after just a few sessions”
Shuttlecocks return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Shuttlecocks questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
