Shuttlecocks
MaybeReturns run at only 0.4% of orders. But products sell for $9.06 on average, outside the sweet spot, so Shuttlecocks is a Maybe.
- Flapen Score
- 64 / 100Top 7% of 792 Sports & Outdoors niches · +14 vs the category median of 5064
- Market size
- £425K/yr314K searches / yr
- 90-day growth
- +53.0%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 86 sellers
Flapen Score
Shuttlecocks against its category
The dotted line is the Sports & Outdoors average. Past it, Shuttlecocks is stronger. Inside it, weaker.
Market
The Shuttlecocks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Shuttlecocks 314K times last year and spent an estimated £425K. The top 5 brands take 70% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
14.9% of searches ended in a purchase last week.
Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £425K a year.
- Searches, last 12 months
- 314K
- Growth, 90 days vs prior 90
- +53.0%
- Conversion, latest week
- 14.9%
- Market size, estimated
- £425Ka year
- Peak month
- August2.2× the quietest month
- Top search term
- shuttlecocks badminton123K searches a year
02 · Price
A sale here is worth £9.06.
Listings sell for £9.06 on average, from £5.22 to £26.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £9.06 that is £11K to £14K a year per listing.
- Average price
- £9.06under the $15 to $100 sweet spot
- Price range
- £5.22–£26.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #9 within Badminton. It carries 934 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #9in Badminton
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 934per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Shuttlecocks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Raquex Badminton Shuttlecocks - Yellow/White Tube of 6 - All Natural Cork Shuttlecocks Nylon Feathers - Three Speed Options Indoor Outdoor Durable Badminton Shuttles (77 White)
- Price
- £5.62
- Rating
- 4.5/5
- Reviews
- 668
- Age
- 2y ago

HIRALIY 12 Nylon Badminton Shuttlecocks Yellow Speed 77
- Price
- £9.02
- Rating
- 4.2/5
- Reviews
- 3,373
- Age
- 1y ago

MANJHONG Nylon Badminton Shuttlecocks Great Flight & Balance Durable Shuttlecocks for Indoor Outdoor Sports Playing Yellow 6 Pack
- Price
- £5.49
- Rating
- 4.5/5
- Reviews
- 1,051
- Age
- 4y ago

YONEX Mavis 300 Badminton Shuttlecocks (6 pieces) White 78-Medium-Blue
- Price
- £13.44
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 17y ago

Echelon E100 Yellow Shuttlecocks
- Price
- £5.38
- Rating
- 4.5/5
- Reviews
- 2,489
- Age
- 14y ago
Trending
90-day click momentum
TSportsuk 2000 Nylon Badminton Shuttlecocks Medium Speed (Yellow)
- Price
- £5.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Yonex Mavis 300 Medium Speed Nylon Plastic Shuttlecock (White Pkg of 2 tubes (12 pcs))
- Price
- £26.22
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 11y ago

YONEX Mavis 300 Badminton Shuttlecocks (6 pieces) White 78-Medium-Blue
- Price
- £13.44
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 17y ago

Voarge 12Pcs Nylon Badminton with Great Stability and Durability Shuttlecocks for Indoor Outdoor Sports Fitness Game Assorted Colors Random Color
- Price
- £6.44
- Rating
- 4.3/5
- Reviews
- 176
- Age
- 4y ago

BAIHUALIN WHiZZ Colourful Shuttlecocks Badminton Durable Nylon Shuttles for Indoor Outdoor Recreational Game Practice Sports 6x Orange
- Price
- £5.22
- Rating
- 4.3/5
- Reviews
- 1,182
- Age
- 3y ago
Newest
by launch date
TSportsuk 2000 Nylon Badminton Shuttlecocks Medium Speed (Yellow)
- Price
- £5.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Multibao 12-Pack Professional Badminton Shuttlecocks Duck Feather With Great Durability Stability and Balance Suitable for Training Family Outdoor Sports (Model: TL666)
- Price
- £12.95
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 10mo ago

Multibao 12PCS Nylon Badminton Shuttlecocks Durable Windproof & High-Speed 77-79 For Indoor Outdoor Sports Activities Game Practice
- Price
- £6.17
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

HIRALIY 12 Nylon Badminton Shuttlecocks Yellow Speed 77
- Price
- £9.02
- Rating
- 4.2/5
- Reviews
- 3,373
- Age
- 1y ago

Raquex Badminton Shuttlecocks - Yellow/White Tube of 6 - All Natural Cork Shuttlecocks Nylon Feathers - Three Speed Options Indoor Outdoor Durable Badminton Shuttles (78 White)
- Price
- £5.53
- Rating
- 4.5/5
- Reviews
- 668
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
86
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
21%
- Raquex27%
- YONEX13%
- HIRALIY10%
- MANJHONG10%
- Multibao10%
- BAIHUALIN9%
Demand
Shuttlecocks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jul, Aug · busiest ÷ quietest = 2.2×
Search terms
Top Shuttlecocks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shuttlecocks badminton123K/yr
- shuttlecocks101K/yr
- badminton shuttlecock50K/yr
- shuttlecock14K/yr
- shuttle cocks8K/yr
- badminton ball7K/yr
- shuttle cock4K/yr
- shuttle4K/yr
- badminton shuttles3K/yr
Reviews and returns
What reviews say buyers love and hate about Shuttlecocks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
These shuttlecocks are poor quality and are fragile
poor quality, breaks too soon
breaks too soon
Won't last
not that durable
comparitively heavier than Yonex
heavy shuttle. heavy in weight
Not good for use
Lacking zip and zing and mostly no longer usable after just a few sessions
Love
Good value
Good value for money
Good value purchase
they perform consistently well
Good quality
It was a very good product
Priced well and durable
Nice lightweight shuttlecocks with good value for money and nice durability
Durable and Well-Balanced Shuttlecocks
Good weight
Good weight - for shuttlecocks
Weight good
The color is nice and bright, visible to see
Perfect colours
Vibrant colour also increases visibility
Return
0.4% Return rate 7% Fixable by listing
Bad quality
These shuttlecocks are poor quality and are fragile
poor quality, breaks too soon
not worth any money
breaks too soon
Won't last
not that durable
comparitively heavier than Yonex
heavy shuttle. heavy in weight
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shuttlecocks questions
Answered from the same tracked data.









