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Shuttlecocks

Maybe

Returns run at only 0.4% of orders. But products sell for $9.06 on average, outside the sweet spot, so Shuttlecocks is a Maybe.

Flapen Score
64
64 / 100
Top 7% of 792 Sports & Outdoors niches · +14 vs the category median of 50
Market size
£425K/yr314K searches / yr
90-day growth
+53.0%search demand this quarter
Competition
57%top-5 click share · 13 brands · 86 sellers

Flapen Score

Shuttlecocks against its category

The dotted line is the Sports & Outdoors average. Past it, Shuttlecocks is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shuttlecocks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Shuttlecocks 314K times last year and spent an estimated £425K. The top 5 brands take 70% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +53.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £425K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
+53.0%
Conversion, latest week
14.9%
Market size, estimated
£425Ka year
Peak month
August2.2× the quietest month
Top search term
shuttlecocks badminton123K searches a year

02 · Price

A sale here is worth £9.06.

Listings sell for £9.06 on average, from £5.22 to £26.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £9.06 that is £11K to £14K a year per listing.

Average price
£9.06under the $15 to $100 sweet spot
Price range
£5.22–£26.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£14K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #9 within Badminton. It carries 934 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#9in Badminton
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
934per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Shuttlecocks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£43K£64K£85K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

86

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

21%

  • Raquex27%
  • YONEX13%
  • HIRALIY10%
  • MANJHONG10%
  • Multibao10%
  • BAIHUALIN9%

Demand

Shuttlecocks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 2.2×

Search terms

Top Shuttlecocks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shuttlecocks badminton123K/yr
  • shuttlecocks101K/yr
  • badminton shuttlecock50K/yr
  • shuttlecock14K/yr
  • shuttle cocks8K/yr
  • badminton ball7K/yr
  • shuttle cock4K/yr
  • shuttle4K/yr
  • badminton shuttles3K/yr

Reviews and returns

What reviews say buyers love and hate about Shuttlecocks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall42%−0.19

Bad quality

These shuttlecocks are poor quality and are fragile

poor quality, breaks too soon

Durability22%−0.18

breaks too soon

Won't last

not that durable

Weight Heavy6%−0.06

comparitively heavier than Yonex

heavy shuttle. heavy in weight

Ease Of Use5%−0.04

Not good for use

Zipper Quality5%−0.04

Lacking zip and zing and mostly no longer usable after just a few sessions

Love

Value For Money35%+3.01

Good value

Good value for money

Good value purchase

Quality-Overall21%−0.19

they perform consistently well

Good quality

It was a very good product

Durability7%−0.18

Priced well and durable

Nice lightweight shuttlecocks with good value for money and nice durability

Durable and Well-Balanced Shuttlecocks

Weight Light5%+0.56

Good weight

Good weight - for shuttlecocks

Weight good

Color5%+0.28

The color is nice and bright, visible to see

Perfect colours

Vibrant colour also increases visibility

Return

0.4% Return rate 7% Fixable by listing

Quality-Overall36%▁█▅▅▇▃

Bad quality

These shuttlecocks are poor quality and are fragile

poor quality, breaks too soon

Value For Money14%█▁█▄▁▇

not worth any money

Functionality-Overall8%▁▁█▂▁▆
Durability8%█▂▂▄▅▁

breaks too soon

Won't last

not that durable

Weight Heavy4%▁▁▁▂█▁

comparitively heavier than Yonex

heavy shuttle. heavy in weight

FAQ

Common Shuttlecocks questions

Answered from the same tracked data.