Balance Board

Shoppers searched for this 523K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £386K a year.

Searches, last 12 months

523K

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

2.9%

Market size, estimated

£386Ka year

Peak month

December2.5× the quietest month

Top search term

balance board228K searches a year

Listings sell for £25.45 on average, from £7.95 to £126.39. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £25.45 that is £19K to £25K a year per listing.

Average price

£25.45inside the $15 to $100 sweet spot

Price range

£7.95–£126.39

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

£19K–£25K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #46 within Fitness. It carries 1,060 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

59%

Out of stock, average day

2.4%

Average rank

#46in Fitness

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,060per listing

Listings tracked

27

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months