Hoverboards
Hoverboards shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Hoverboards profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Hoverboards is a £399K/yr Amazon United Kingdom market (729K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Hoverboards: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +12.5% over the last 90 days and 0.5% of searches end in a purchase.
£399K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.
0/100
page quality · 27 products
Top Hoverboards products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
RCB Hoverboards for Kids and Adults 6.5 inch Hoverboards with Bluetooth - Speaker - Colorful LED Lights Hover Board Gift for Kids and Teenager
- Price
- £103.51
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 5y ago
OLYSPM Kids Roller Skates for Girls Boys Pro 4-Size Adjustable Roller boots With 8 Light Up Wheels Beginner safe Childrens Quad Skates - Ideal Christmas Birthday Gift(Pink M)
- Price
- £28.72
- Rating
- 4.8/5
- Reviews
- 2,745
- Age
- 4y ago
RCB Hoverboards for Kids and Adults 6.5 inch Hoverboards with Bluetooth - Speaker - Colorful LED Lights Hover Board Gift for Kids and Teenager
- Price
- £102.06
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 5y ago
Gift Gadgets G1 Galaxy Blue Hoverboard & Hoverkart Bundle | Self-Balancing 6.5 Scooter with LED Lights & Bluetooth | Hoverboard and Kart Bundle | Hoverboard Go Kart Bundle for Kids Teens and Adults
- Price
- £146.21
- Rating
- 3.6/5
- Reviews
- 35
- Age
- 2y ago
G1 Graffiti Yellow Hoverboard & Hoverkart Bundle | Self-Balancing 6.5 Scooter with LED Lights & Bluetooth | Hoverboard Go Kart Bundle for Kids Teens and Adults
- Price
- £148.78
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
Trending
90-day click momentumOLYSPM Kids Roller Skates for Girls Boys Pro 4-Size Adjustable Roller boots With 8 Light Up Wheels Beginner safe Childrens Quad Skates - Ideal Christmas Birthday Gift(Pink M)
- Price
- £28.72
- Rating
- 4.8/5
- Reviews
- 2,745
- Age
- 4y ago
GeekMe Hoverboards for kids 6.5 Inch Quality hoverboards with Bluetooth Speaker Beautiful LED Lights Gift for kids and teenager
- Price
- £101.44
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 1y ago
Forzueby Adult/Kids Knee Pads Elbow Pads Wrist Guards 6 in 1 Protective Gear Set for Inline Roller Skating Skateboarding Scooter BMX etc
- Price
- £18.58
- Rating
- 4.6/5
- Reviews
- 3,316
- Age
- 4y ago
G1 Graffiti Yellow Hoverboard & Hoverkart Bundle | Self-Balancing 6.5 Scooter with LED Lights & Bluetooth | Hoverboard Go Kart Bundle for Kids Teens and Adults
- Price
- £148.78
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
RCB Hoverboards for Kids and Adults 6.5 inch Hoverboards with Bluetooth - Speaker - Colorful LED Lights Hover Board Gift for Kids and Teenager
- Price
- £102.06
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 5y ago
Newest
by launch dateG1 Graffiti Yellow Hoverboard & Hoverkart Bundle | Self-Balancing 6.5 Scooter with LED Lights & Bluetooth | Hoverboard Go Kart Bundle for Kids Teens and Adults
- Price
- £148.78
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
EVERCROSS Hover Board Kids Hoverboards with Seat Attachment Hoverkart 6.5 Self Balancing Scooters Hoverboards Bluetooth with LED Lights Ideal Hover Board for Kids Teenagers Adults Black
- Price
- £146.74
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 8mo ago
EVERCROSS Hover Board Kids Hoverboards with Seat Attachment Hoverkart 6.5 Self Balancing Scooters Hoverboards Bluetooth with LED Lights Ideal Hover Board for Kids Teenagers Adults Blue
- Price
- £148.29
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 8mo ago
RCB Hoverboards for Kids and Adults 6.5 inch Hoverboards with Bluetooth - Speaker - Colorful LED Lights Hover Board Gift for Kids and Teenager
- Price
- £103.68
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 1y ago
SISIGAD Hoverboard 6.5 inch Self Balancing Electric Scooter Hover Board for Kids Great Gifts Dinosaure vert
- Price
- £105.61
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 flat
Sellers
14
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
12%
- RCB34%
- Gift Gadgets17%
- OLYSPM11%
- SISIGAD11%
- EVERCROSS8%
- MEGA MOTION7%
- Open — no brand owns it (4 brands, 12%)
Hoverboards demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top Hoverboards search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hoverboard458K/yr
- segway89K/yr
- hoverboard for kids31K/yr
- hover board25K/yr
- hoverboards29K/yr
- hover board kids14K/yr
- hoverboard adult9K/yr
- hoover boards kids14K/yr
- hoover board10K/yr
- beginners hoverboard5K/yr
What reviews say buyers love and hate about Hoverboards
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Overall its been a fantastic purchase”
“My grandson loved this as part of another toy I bought him he enjoys both very much”
“Great battery life”
“found them to fit for purpose”
“Looks brilliant and keeps the charge well”
What buyers complain about
86% of reviews“Charger no good”
“Doesnt work”
“Broke pretty much straight away”
“This was faulty”
“its also pretty hard to drive with it on”
Hoverboards return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hoverboards questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
