Hoverboards
MaybeThe products selling today average only 3.8★. But buyers convert on only 0.5% of searches, so Hoverboards is a Maybe.
- Flapen Score
- 57 / 100Top 24% of 792 Sports & Outdoors niches · +7 vs the category median of 5057
- Market size
- £399K/yr729K searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 50%top-5 click share · 10 brands · 14 sellers
Flapen Score
Hoverboards against its category
The dotted line is the Sports & Outdoors average. Past it, Hoverboards is stronger. Inside it, weaker.
Market
The Hoverboards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hoverboards 729K times last year and spent an estimated £399K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 729K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £399K a year.
- Searches, last 12 months
- 729K
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £399Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- hoverboard458K searches a year
02 · Price
A sale here is worth £114.07.
Listings sell for £114.07 on average, from £18.58 to £182.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £114.07 that is £0 to £11K a year per listing.
- Average price
- £114.07above the $15 to $100 sweet spot
- Price range
- £18.58–£182.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£11K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #19 within Skates, Skateboards & Scooters. It carries 474 reviews at 3.84 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 44%
- Out of stock, average day
- 21.6%
- Average rank
- #19in Skates, Skateboards & Scooters
- Average rating
- 3.84 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 474per listing
- Listings tracked
- 27
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Hoverboards products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RCB Hoverboards for Kids and Adults 6.5 inch Hoverboards with Bluetooth - Speaker - Colorful LED Lights Hover Board Gift for Kids and Teenager
- Price
- £103.51
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 5y ago

OLYSPM Kids Roller Skates for Girls Boys Pro 4-Size Adjustable Roller boots With 8 Light Up Wheels Beginner safe Childrens Quad Skates - Ideal Christmas Birthday Gift(Pink M)
- Price
- £28.72
- Rating
- 4.8/5
- Reviews
- 2,745
- Age
- 4y ago

RCB Hoverboards for Kids and Adults 6.5 inch Hoverboards with Bluetooth - Speaker - Colorful LED Lights Hover Board Gift for Kids and Teenager
- Price
- £102.06
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 5y ago

Gift Gadgets G1 Galaxy Blue Hoverboard & Hoverkart Bundle | Self-Balancing 6.5 Scooter with LED Lights & Bluetooth | Hoverboard and Kart Bundle | Hoverboard Go Kart Bundle for Kids Teens and Adults
- Price
- £146.21
- Rating
- 3.6/5
- Reviews
- 35
- Age
- 2y ago

G1 Graffiti Yellow Hoverboard & Hoverkart Bundle | Self-Balancing 6.5 Scooter with LED Lights & Bluetooth | Hoverboard Go Kart Bundle for Kids Teens and Adults
- Price
- £148.78
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
Trending
estimated 90-day click momentum
OLYSPM Kids Roller Skates for Girls Boys Pro 4-Size Adjustable Roller boots With 8 Light Up Wheels Beginner safe Childrens Quad Skates - Ideal Christmas Birthday Gift(Pink M)
- Price
- £28.72
- Rating
- 4.8/5
- Reviews
- 2,745
- Age
- 4y ago

GeekMe Hoverboards for kids 6.5 Inch Quality hoverboards with Bluetooth Speaker Beautiful LED Lights Gift for kids and teenager
- Price
- £101.44
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 1y ago

Forzueby Adult/Kids Knee Pads Elbow Pads Wrist Guards 6 in 1 Protective Gear Set for Inline Roller Skating Skateboarding Scooter BMX etc
- Price
- £18.58
- Rating
- 4.6/5
- Reviews
- 3,316
- Age
- 4y ago

G1 Graffiti Yellow Hoverboard & Hoverkart Bundle | Self-Balancing 6.5 Scooter with LED Lights & Bluetooth | Hoverboard Go Kart Bundle for Kids Teens and Adults
- Price
- £148.78
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago

RCB Hoverboards for Kids and Adults 6.5 inch Hoverboards with Bluetooth - Speaker - Colorful LED Lights Hover Board Gift for Kids and Teenager
- Price
- £102.06
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 5y ago
Newest
by launch date
G1 Graffiti Yellow Hoverboard & Hoverkart Bundle | Self-Balancing 6.5 Scooter with LED Lights & Bluetooth | Hoverboard Go Kart Bundle for Kids Teens and Adults
- Price
- £148.78
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago

EVERCROSS Hover Board Kids Hoverboards with Seat Attachment Hoverkart 6.5 Self Balancing Scooters Hoverboards Bluetooth with LED Lights Ideal Hover Board for Kids Teenagers Adults Black
- Price
- £146.74
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 8mo ago

EVERCROSS Hover Board Kids Hoverboards with Seat Attachment Hoverkart 6.5 Self Balancing Scooters Hoverboards Bluetooth with LED Lights Ideal Hover Board for Kids Teenagers Adults Blue
- Price
- £148.29
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 8mo ago

RCB Hoverboards for Kids and Adults 6.5 inch Hoverboards with Bluetooth - Speaker - Colorful LED Lights Hover Board Gift for Kids and Teenager
- Price
- £103.68
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 1y ago

SISIGAD Hoverboard 6.5 inch Self Balancing Electric Scooter Hover Board for Kids Great Gifts Dinosaure vert
- Price
- £105.61
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
14
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 93%
Open market
12%
- RCB34%
- Gift Gadgets17%
- OLYSPM11%
- SISIGAD11%
- EVERCROSS8%
- MEGA MOTION7%
- Open — no brand owns it (4 brands, 12%)
Demand
Hoverboards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Hoverboards search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hoverboard458K/yr
- segway89K/yr
- hoverboard for kids31K/yr
- hover board25K/yr
- hoverboards29K/yr
- hover board kids14K/yr
- hoverboard adult9K/yr
- hoover boards kids14K/yr
- hoover board10K/yr
- beginners hoverboard5K/yr
Reviews and returns
What reviews say buyers love and hate about Hoverboards
We read the reviews and the return reasons for every product selling here.
“Charger no good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hoverboards questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









