hoverboards
Worth a lookShows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great473.89avg incumbent reviews — the moat a new listing must climb
Avg price
Good£114.07avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good£399K£399K/yr · 729K searches
Price range
Good£18.58–£182.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.5%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, hoverboards is a £399K/yr Amazon United Kingdom market (729K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
hoverboards market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £456K–£570K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 44%
- Sponsored
- 93%
- Out of stock
- 21.6%
- Avg brand age
- 29 months
- Avg seller age
- 200 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
14
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
12%
- RCB34%
- Gift Gadgets17%
- OLYSPM11%
- SISIGAD11%
- EVERCROSS8%
- MEGA MOTION7%
- Open — no brand owns it (4 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top hoverboards search terms
- hoverboard458K/yr
- segway89K/yr
- hoverboard for kids31K/yr
- hover board25K/yr
- hoverboards29K/yr
- hover board kids14K/yr
- hoverboard adult9K/yr
- hoover boards kids14K/yr
- hoover board10K/yr
- beginners hoverboard5K/yr
Top hoverboards products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RCB Hoverboards for Kids and Adults 6.5 inch Hoverboards with Bluetooth - Speaker - Colorful LED Lights Hover Board Gift for Kids and Teenager
RCB£103.514.4★1,124 rev
OLYSPM Kids Roller Skates for Girls Boys Pro 4-Size Adjustable Roller boots With 8 Light Up Wheels Beginner safe Childrens Quad Skates - Ideal Christmas Birthday Gift(Pink M)
OLYSPM£28.724.8★2,745 rev
RCB Hoverboards for Kids and Adults 6.5 inch Hoverboards with Bluetooth - Speaker - Colorful LED Lights Hover Board Gift for Kids and Teenager
RCB£102.064.4★1,124 rev
Gift Gadgets G1 Galaxy Blue Hoverboard & Hoverkart Bundle | Self-Balancing 6.5 Scooter with LED Lights & Bluetooth | Hoverboard and Kart Bundle | Hoverboard Go Kart Bundle for Kids Teens and Adults
Gift Gadgets£146.213.6★35 rev
G1 Graffiti Yellow Hoverboard & Hoverkart Bundle | Self-Balancing 6.5 Scooter with LED Lights & Bluetooth | Hoverboard Go Kart Bundle for Kids Teens and Adults
Gift Gadgets£148.784.0★6 rev
Newest
by launch dateG1 Graffiti Yellow Hoverboard & Hoverkart Bundle | Self-Balancing 6.5 Scooter with LED Lights & Bluetooth | Hoverboard Go Kart Bundle for Kids Teens and Adults
Gift Gadgets£148.786 rev
EVERCROSS Hover Board Kids Hoverboards with Seat Attachment Hoverkart 6.5 Self Balancing Scooters Hoverboards Bluetooth with LED Lights Ideal Hover Board for Kids Teenagers Adults Black
EVERCROSS£146.74119 rev
EVERCROSS Hover Board Kids Hoverboards with Seat Attachment Hoverkart 6.5 Self Balancing Scooters Hoverboards Bluetooth with LED Lights Ideal Hover Board for Kids Teenagers Adults Blue
EVERCROSS£148.29119 rev
RCB Hoverboards for Kids and Adults 6.5 inch Hoverboards with Bluetooth - Speaker - Colorful LED Lights Hover Board Gift for Kids and Teenager
RCB£103.681,124 rev
SISIGAD Hoverboard 6.5 inch Self Balancing Electric Scooter Hover Board for Kids Great Gifts Dinosaure vert
Shenzhen Uni-chic Technology Co., Ltd£105.613 rev
Trending
90-day click momentumOLYSPM Kids Roller Skates for Girls Boys Pro 4-Size Adjustable Roller boots With 8 Light Up Wheels Beginner safe Childrens Quad Skates - Ideal Christmas Birthday Gift(Pink M)
OLYSPM£28.724.8★
GeekMe Hoverboards for kids 6.5 Inch Quality hoverboards with Bluetooth Speaker Beautiful LED Lights Gift for kids and teenager
GeekMe£101.444.4★
Forzueby Adult/Kids Knee Pads Elbow Pads Wrist Guards 6 in 1 Protective Gear Set for Inline Roller Skating Skateboarding Scooter BMX etc
Forzueby£18.584.6★
G1 Graffiti Yellow Hoverboard & Hoverkart Bundle | Self-Balancing 6.5 Scooter with LED Lights & Bluetooth | Hoverboard Go Kart Bundle for Kids Teens and Adults
Gift Gadgets£148.784.0★
RCB Hoverboards for Kids and Adults 6.5 inch Hoverboards with Bluetooth - Speaker - Colorful LED Lights Hover Board Gift for Kids and Teenager
RCB£102.064.4★
What buyers say about hoverboards
What buyers praise and complain about, mined from review topics.What buyers love
“Overall its been a fantastic purchase”
“My grandson loved this as part of another toy I bought him he enjoys both very much”
“Great battery life”
“found them to fit for purpose”
“Looks brilliant and keeps the charge well”
“His balance is good and he soon mastered how to go forward, backwards and move along as fast as it would go”
“My kids rides it everyday and it's beautiful watching them using it, value for money, easy to use, balance and all fun to use, having the bluetooth connectivity to connect to music makes it more efficient & fun for my kids, it's reliable and highly recommended”
“Grandson favourite Christmas present”
“perfect value for money”
“Sturdy and durable”
What buyers complain about
“Charger no good”
“Doesnt work”
“Broke pretty much straight away”
“This was faulty”
“its also pretty hard to drive with it on”
“It has honestly ruined my nieces birthday gift”
“Over heats and won't turn off”
“Instructions could be better”
“It can be a bit hard to balance. great for working on your core”
“not so loud the security guard noticed”
Top return reasons
Common questions
- Is hoverboards profitable to sell on Amazon United Kingdom?
- The niche generates £399K/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the hoverboards niche?
- 10 brands and 14 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in hoverboards?
- Top complaints mined from reviews: Charging, Functionality-Overall, Durability. The return rate is 1.1%.
- When does demand for hoverboards peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the hoverboards niche?
- Listings span £18.58–£182.91; the average listing price is £114.07 (sweet spot $15–$100). The average incumbent carries 474 reviews — the moat a new listing must climb.