Hoverboards
MaybeThe products selling today average only 3.8★. But buyers convert on only 0.5% of searches, so Hoverboards is a Maybe.
- Flapen Score
- 57 / 100Top 24% of 792 Sports & Outdoors niches · +7 vs the category median of 5057
- Market size
- £399K/yr729K searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 50%top-5 click share · 10 brands · 14 sellers
Flapen Score
Hoverboards against its category
The dotted line is the Sports & Outdoors average. Past it, Hoverboards is stronger. Inside it, weaker.
Market
The Hoverboards market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hoverboards 729K times last year and spent an estimated £399K. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 729K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £399K a year.
- Searches, last 12 months
- 729K
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £399Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- hoverboard458K searches a year
02 · Price
A sale here is worth £114.07.
Listings sell for £114.07 on average, from £18.58 to £182.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £114.07 that is £0 to £11K a year per listing.
- Average price
- £114.07above the $15 to $100 sweet spot
- Price range
- £18.58–£182.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£11K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #19 within Skates, Skateboards & Scooters. It carries 474 reviews at 3.84 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 44%
- Out of stock, average day
- 21.6%
- Average rank
- #19in Skates, Skateboards & Scooters
- Average rating
- 3.84 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 474per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Hoverboards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
RCB Hoverboards for Kids and Adults 6.5 inch Hoverboards with Bluetooth - Speaker - Colorful LED Lights Hover Board Gift for Kids and Teenager
- Price
- £103.51
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 5y ago
OLYSPM Kids Roller Skates for Girls Boys Pro 4-Size Adjustable Roller boots With 8 Light Up Wheels Beginner safe Childrens Quad Skates - Ideal Christmas Birthday Gift(Pink M)
- Price
- £28.72
- Rating
- 4.8/5
- Reviews
- 2,745
- Age
- 4y ago
RCB Hoverboards for Kids and Adults 6.5 inch Hoverboards with Bluetooth - Speaker - Colorful LED Lights Hover Board Gift for Kids and Teenager
- Price
- £102.06
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 5y ago
Gift Gadgets G1 Galaxy Blue Hoverboard & Hoverkart Bundle | Self-Balancing 6.5 Scooter with LED Lights & Bluetooth | Hoverboard and Kart Bundle | Hoverboard Go Kart Bundle for Kids Teens and Adults
- Price
- £146.21
- Rating
- 3.6/5
- Reviews
- 35
- Age
- 2y ago
G1 Graffiti Yellow Hoverboard & Hoverkart Bundle | Self-Balancing 6.5 Scooter with LED Lights & Bluetooth | Hoverboard Go Kart Bundle for Kids Teens and Adults
- Price
- £148.78
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
Trending
90-day click momentumOLYSPM Kids Roller Skates for Girls Boys Pro 4-Size Adjustable Roller boots With 8 Light Up Wheels Beginner safe Childrens Quad Skates - Ideal Christmas Birthday Gift(Pink M)
- Price
- £28.72
- Rating
- 4.8/5
- Reviews
- 2,745
- Age
- 4y ago
GeekMe Hoverboards for kids 6.5 Inch Quality hoverboards with Bluetooth Speaker Beautiful LED Lights Gift for kids and teenager
- Price
- £101.44
- Rating
- 4.4/5
- Reviews
- 444
- Age
- 1y ago
Forzueby Adult/Kids Knee Pads Elbow Pads Wrist Guards 6 in 1 Protective Gear Set for Inline Roller Skating Skateboarding Scooter BMX etc
- Price
- £18.58
- Rating
- 4.6/5
- Reviews
- 3,316
- Age
- 4y ago
G1 Graffiti Yellow Hoverboard & Hoverkart Bundle | Self-Balancing 6.5 Scooter with LED Lights & Bluetooth | Hoverboard Go Kart Bundle for Kids Teens and Adults
- Price
- £148.78
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
RCB Hoverboards for Kids and Adults 6.5 inch Hoverboards with Bluetooth - Speaker - Colorful LED Lights Hover Board Gift for Kids and Teenager
- Price
- £102.06
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 5y ago
Newest
by launch dateG1 Graffiti Yellow Hoverboard & Hoverkart Bundle | Self-Balancing 6.5 Scooter with LED Lights & Bluetooth | Hoverboard Go Kart Bundle for Kids Teens and Adults
- Price
- £148.78
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 4mo ago
EVERCROSS Hover Board Kids Hoverboards with Seat Attachment Hoverkart 6.5 Self Balancing Scooters Hoverboards Bluetooth with LED Lights Ideal Hover Board for Kids Teenagers Adults Black
- Price
- £146.74
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 8mo ago
EVERCROSS Hover Board Kids Hoverboards with Seat Attachment Hoverkart 6.5 Self Balancing Scooters Hoverboards Bluetooth with LED Lights Ideal Hover Board for Kids Teenagers Adults Blue
- Price
- £148.29
- Rating
- 4.4/5
- Reviews
- 119
- Age
- 8mo ago
RCB Hoverboards for Kids and Adults 6.5 inch Hoverboards with Bluetooth - Speaker - Colorful LED Lights Hover Board Gift for Kids and Teenager
- Price
- £103.68
- Rating
- 4.4/5
- Reviews
- 1,124
- Age
- 1y ago
SISIGAD Hoverboard 6.5 inch Self Balancing Electric Scooter Hover Board for Kids Great Gifts Dinosaure vert
- Price
- £105.61
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
14
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
12%
- RCB34%
- Gift Gadgets17%
- OLYSPM11%
- SISIGAD11%
- EVERCROSS8%
- MEGA MOTION7%
- Open — no brand owns it (4 brands, 12%)
Demand
Hoverboards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Hoverboards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hoverboard458K/yr
- segway89K/yr
- hoverboard for kids31K/yr
- hover board25K/yr
- hoverboards29K/yr
- hover board kids14K/yr
- hoverboard adult9K/yr
- hoover boards kids14K/yr
- hoover board10K/yr
- beginners hoverboard5K/yr
Reviews and returns
What reviews say buyers love and hate about Hoverboards
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Charger no good
then refused to charge at all
Battery doesnt charge
Doesnt work
Its not that functional
Not even a year old and not working
Broke pretty much straight away
3.0 actually because I can tell they won't last as the material is already fraying
Item worked perfectly for a couple of months and now won't turn on, after appearing to be fully charged. Avoid.
This was faulty
Faulty item
A part of the kart was welded wrong making kart unusable as unable to fit the seat
its also pretty hard to drive with it on
Very jumpy, my daughter can barely ride it
Love
Overall its been a fantastic purchase
Good quality
Really well made went together well my grandson loves it
My grandson loved this as part of another toy I bought him he enjoys both very much
It was great fun for the brief period it did go
Great fun
Great battery life
battery lasts a long time
The battery lasts well for a good amount of riding time, and charging it is quick and simple
found them to fit for purpose
Perfect fit and son very happy with his bew outfit for his scooter
Fits perfect value if the money and very nice
Looks brilliant and keeps the charge well
Charges perfect and lasts a long time
The hoverboards charge lasts a long time so they can play on it longer
Return
1.1% Return rate 27% Fixable by listing
Charger no good
then refused to charge at all
Battery doesnt charge
This was faulty
Faulty item
A part of the kart was welded wrong making kart unusable as unable to fit the seat
Doesnt work
Its not that functional
Not even a year old and not working
Broke pretty much straight away
3.0 actually because I can tell they won't last as the material is already fraying
Item worked perfectly for a couple of months and now won't turn on, after appearing to be fully charged. Avoid.
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hoverboards questions
Answered from the same tracked data.