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Cones

Maybe

An estimated 0.4% of orders come back. But the products selling today already average 4.5★, so Cones is a Maybe.

Flapen Score
64
64 / 100
Top 7% of 792 Sports & Outdoors niches · +14 vs the category median of 50
Market size
£427K/yr438K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
49%top-5 click share · 22 brands · 31 sellers

Flapen Score

Cones against its category

The dotted line is the Sports & Outdoors average. Past it, Cones is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cones 438K times last year and spent an estimated £427K. The top 5 brands take 52% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £427K a year.

Searches, last 12 months
438K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
8.6%
Market size, estimated
£427Ka year
Peak month
July1.8× the quietest month
Top search term
cones132K searches a year

02 · Price

A sale here is worth £11.39.

Listings sell for £11.39 on average, from £1.54 to £29.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.39 that is £9K to £11K a year per listing.

Average price
£11.39under the $15 to $100 sweet spot
Price range
£1.54–£29.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£11K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #18 within Sports & Outdoor Recreation Accessories. It carries 553 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
7.9%
Average rank
#18in Sports & Outdoor Recreation Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
553per listing
Listings tracked
26

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cones products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

31

Est. top-5 brand share

52%

Top 20: 98%

Est. top-5 click share

49%

Top 20: 94%

Open market

42%

  • Hy-Pro16%
  • Fitness Health14%
  • GilesEdward9%
  • DOMTEK7%
  • GHB6%
  • Vertent6%

Demand

Cones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Cones search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cones132K/yr
  • football cones106K/yr
  • cone36K/yr
  • training cones28K/yr
  • cones for sports training18K/yr
  • football training cones25K/yr
  • football cones training set kids21K/yr
  • sports cones19K/yr
  • cones for football training20K/yr
  • plastic cones7K/yr

Reviews and returns

What reviews say buyers love and hate about Cones

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
28%of negative reviews mention “Strength”
0.4%of orders come back
“Flimsy”
A buyer, on “Strength”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cones questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data