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Cones

Cones shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

64
Worth a look
Market size 57Growth 55Conversion 81Competition 60Returns 98Price range 51Avg price 45Brand share 83Review moat 74Quality gap 35
This niche Category average

Is Cones profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cones is a £427K/yr Amazon United Kingdom market (438K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 64/100.

Cones: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +28.1% over the last 90 days and 8.6% of searches end in a purchase.

£427K

revenue / yr

Units sold / yr40K
Search volume / yr+28.1%438K
Conversion rate8.6%
Avg price£11.39

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers22 · 31
Top-5 product click share49%
Open market48%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement88%
New entrants (1y)5· 3 succeeded
Avg rating4.5★
Avg reviews553

Top Cones products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£17K£34K£51K£68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

31

Top-5 brand share

52%

Top 20: 98%

Top-5 click share

49%

Top 20: 94%

Open market

42%

  • Hy-Pro16%
  • Fitness Health14%
  • GilesEdward9%
  • DOMTEK7%
  • GHB6%
  • Vertent6%

Cones demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume438KCVR8.6%Products26Brands22Top 5 Brands52%OOS Rate7.9%Rating4.5★Reviews553Avg BSR#18
12K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Top Cones search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cones132K/yr
  • football cones106K/yr
  • cone36K/yr
  • training cones28K/yr
  • cones for sports training18K/yr
  • football training cones25K/yr
  • football cones training set kids21K/yr
  • sports cones19K/yr
  • cones for football training20K/yr
  • plastic cones7K/yr

What reviews say buyers love and hate about Cones

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Value For Money19%

Great value for money

Fun/Entertainment Experience17%

Fun

Quality-Overall17%

quality of cones is excellent

Advertised Vs Actual Product10%

Just what I needed

Exercise/Sports Suitability6%

Great for agility

What buyers complain about

81% of reviews
Strength28%

Flimsy

Size-Overall20%

Bigger than expected

Thin7%

A bit too thin and light

Quality-Overall7%

Not the best quality

Advertised Vs Actual Product7%

Ok cones, not quite like the pictures

Cones return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

52%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
39%
2Quality-Overall
16%
3Strength
9%
4Value For Money
5%
5Weight Light
5%

Common Cones questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cones 64/100 on Amazon United Kingdom — Worth a look. The niche generates £427K/yr across 26 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved +28.1% over the last 90 days.
Search demand for Cones on Amazon United Kingdom is steady year-round — the busiest month runs 1.8× the quietest.