Is cones profitable to sell on Amazon United Kingdom?

The niche generates £427K/yr across 26 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Worth a look (64/100).

How competitive is the cones niche?

22 brands and 31 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in cones?

Top complaints mined from reviews: Strength, Size-Overall, Thin. The return rate is 0.4%.

When does demand for cones peak?

Demand is steady year-round — the busiest month runs 1.8× the quietest.

What does it cost to enter the cones niche?

Listings span £1.54–£29.15; the average listing price is £11.39 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.

cones

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Great52%

top-5 brand share — no brand owns this niche

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good553.08

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good£427K

£427K/yr · 438K searches

Growth

Good+28.1%

90-day search growth — must beat 0% to launch

Price range

Good£1.54–£29.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.39

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, cones is a £427K/yr Amazon United Kingdom market (438K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 64/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

cones market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: £342K–£456K; units × avg price
Conversion rate: 8.6%
Avg BSR: #18
Page quality: 0%
Prime: 88%
Sponsored: 88%
Out of stock: 7.9%
Avg brand age: 38 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

52%

Top 20: 98%

Top-5 click share

49%

Top 20: 94%

Open market

42%

Hy-Pro16%
Fitness Health14%
GilesEdward9%
DOMTEK7%
GHB6%
Vertent6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.8×

Open Trend

Top cones search terms

cones132K/yr +33.7%5.0% conv.
football cones106K/yr +33.6%6.5% conv.
cone36K/yr +3.2%0.7% conv.
training cones28K/yr +23.2%5.3% conv.
cones for sports training18K/yr +52.5%8.5% conv.
football training cones25K/yr +23.3%5.5% conv.
football cones training set kids21K/yr +45.2%6.1% conv.
sports cones19K/yr +15.5%7.6% conv.
cones for football training20K/yr -5.3%5.7% conv.
plastic cones7K/yr +6.6%4.2% conv.

All search terms

Top cones products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hy-Pro 6 Pack Training Cones For Indoor Outdoor Use | Football Drills Practice & Agility Training

Hy-Pro£4.184.6★216 rev

RAPID Football Training Cones Set - Saucer Disc Markers for Fitness Rugby Hockey & Agility Training - 10 Cone Pack - Multi-Colour Sport Cones - 2 Red 2 Blue 2 White 2 Orange & 2 Yellow Colour

Fitness Health£7.444.5★1,019 rev

DOMTEK Footbal Cones Training for Kids Stackable Flat Disc Soccer Cones with Carry Mesh Bag & Strap Pack of 24

DOMTEK£6.884.9★24 rev

Vertent Football Cones (Set of 50) - Agility Football Cones with Carry Bag and Cone Holder Perfect for Football and Sports Training Cones Sports Cones Football Cones Training Set Multisport Cones

Vertent£10.634.7★672 rev

GilesEdward 30Pack HighVisibility Disc Cones with Carry Bag & Holder Multicolour Agility Markers for Soccer Football & Speed Drills Durable Flexible PE Training Cones

GilesEdward£9.594.8★20 rev

Newest

by launch date

25 Pack Football Cones Space Markers for Training - Flexible Multi Coloured Agility Marker Disc Cones with Carry Bag and Holder - Sports Equipment for Soccer Rugby Kids PE Dog Obstacle Course

Rühepol£8.902 rev

2mo ago

GilesEdward 30Pack HighVisibility Disc Cones with Carry Bag & Holder Multicolour Agility Markers for Soccer Football & Speed Drills Durable Flexible PE Training Cones

GilesEdward£9.5920 rev

8mo ago

30 Pack Training Cones 18cm (7 Inch) - High Visibility Football Cones & Sports Field Markers - Durable Flexible Plastic Agility Cones for PE Skating Dog Training & Many Games - Multi Colour

GilesEdward£10.7413 rev

8mo ago

15 Pack Football Cones 7 Inch Sports Training Cones Plastic Marker Training Traffic Cones for Football Skate Soccer Outdoor Games Festive Events 5 Colors

Alytree£8.91105 rev

8mo ago

DOMTEK Footbal Cones Training for Kids Stackable Flat Disc Soccer Cones with Carry Mesh Bag & Strap Pack of 24

DOMTEK£6.8824 rev

11mo ago

What buyers say about cones

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Great value for money”

Fun/Entertainment Experience17%

“Fun”

Quality-Overall17%

“quality of cones is excellent”

Advertised Vs Actual Product10%

“Just what I needed”

Exercise/Sports Suitability6%

“Great for agility”

Color5%

“the colours are bright”

Ease Of Use4%

“Easy”

Weight Light4%

“So much lighter”

Durability4%

“Theyre very durable”

Storage Capacity2%

“Easy to store too”

What buyers complain about

Strength28%

“Flimsy”

Size-Overall20%

“Bigger than expected”

Thin7%

“A bit too thin and light”

Quality-Overall7%

“Not the best quality”

Advertised Vs Actual Product7%

“Ok cones, not quite like the pictures”

Value For Money5%

“I bought these expecting a budget product”

Inflation/Deflation3%

“Ball will not inflate”

Thickness2%

“A little on the thin side”

Suitable For Outdoor1%

“which defeats the purpose of outdoor training cones”

Durability1%

“They didn't even last a minute before failing”

Top return reasons

Size-Overall39%

Quality-Overall16%

Strength9%

Value For Money5%

Weight Light5%

Advertised Vs Actual Product3%

Defective Material/Parts2%

Gifting Purpose2%

Functionality-Overall2%

Color2%

Common questions

Is cones profitable to sell on Amazon United Kingdom?: The niche generates £427K/yr across 26 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +28.1%. Flapen's verdict: Worth a look (64/100).
How competitive is the cones niche?: 22 brands and 31 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in cones?: Top complaints mined from reviews: Strength, Size-Overall, Thin. The return rate is 0.4%.
When does demand for cones peak?: Demand is steady year-round — the busiest month runs 1.8× the quietest.
What does it cost to enter the cones niche?: Listings span £1.54–£29.15; the average listing price is £11.39 (sweet spot $15–$100). The average incumbent carries 553 reviews — the moat a new listing must climb.

cones

cones market data

Competition & brand share

Demand & seasonality

Top cones search terms

Top cones products on Amazon

Top sellers

Newest

Trending

What buyers say about cones

What buyers love

What buyers complain about

Top return reasons

Common questions

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