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Cones

Maybe

Returns run at only 0.4% of orders. But the products selling today already average 4.5★, so Cones is a Maybe.

Flapen Score
64
64 / 100
Top 7% of 792 Sports & Outdoors niches · +14 vs the category median of 50
Market size
£427K/yr438K searches / yr
90-day growth
+28.1%search demand this quarter
Competition
49%top-5 click share · 22 brands · 31 sellers

Flapen Score

Cones against its category

The dotted line is the Sports & Outdoors average. Past it, Cones is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cones market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cones 438K times last year and spent an estimated £427K. The top 5 brands take 52% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £427K a year.

Searches, last 12 months
438K
Growth, 90 days vs prior 90
+28.1%
Conversion, latest week
8.6%
Market size, estimated
£427Ka year
Peak month
July1.8× the quietest month
Top search term
cones132K searches a year

02 · Price

A sale here is worth £11.39.

Listings sell for £11.39 on average, from £1.54 to £29.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.39 that is £9K to £11K a year per listing.

Average price
£11.39under the $15 to $100 sweet spot
Price range
£1.54–£29.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£11K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #18 within Sports & Outdoor Recreation Accessories. It carries 553 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
7.9%
Average rank
#18in Sports & Outdoor Recreation Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
553per listing
Listings tracked
26

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cones products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

31

Top-5 brand share

52%

Top 20: 98%

Top-5 click share

49%

Top 20: 94%

Open market

42%

  • Hy-Pro16%
  • Fitness Health14%
  • GilesEdward9%
  • DOMTEK7%
  • GHB6%
  • Vertent6%

Demand

Cones search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Cones search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cones132K/yr
  • football cones106K/yr
  • cone36K/yr
  • training cones28K/yr
  • cones for sports training18K/yr
  • football training cones25K/yr
  • football cones training set kids21K/yr
  • sports cones19K/yr
  • cones for football training20K/yr
  • plastic cones7K/yr

Reviews and returns

What reviews say buyers love and hate about Cones

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength28%−0.16

Flimsy

Very flimsy

not so sturdy

Size-Overall20%−0.05

Bigger than expected

Little bit small

The cones were rather small like for a dolls house

Thin7%−0.05

A bit too thin and light

Quality-Overall7%+0.73

Not the best quality

Advertised Vs Actual Product7%−0.02

Ok cones, not quite like the pictures

Love

Value For Money19%+1.06

Great value for money

Good value

Good value for money

Fun/Entertainment Experience17%+1.23

Fun

Great Fun for Little Ones and Families

Fun toy for little ones

Quality-Overall17%+0.73

quality of cones is excellent

Amazing quality

Quality items will the bag as shown in the advert

Advertised Vs Actual Product10%−0.02

Just what I needed

As Described

Looks just like the picture

Exercise/Sports Suitability6%+0.53

Great for agility

Excellent training aid for grandson

making running more enjoyable

Return

0.4% Return rate 52% Fixable by listing

Size-Overall39%▇▅▆█▆█

Bigger than expected

Little bit small

The cones were rather small like for a dolls house

Quality-Overall16%█▃▂▂▅▆

Not the best quality

Strength9%▁█▃▄▂▂

Flimsy

Very flimsy

not so sturdy

Value For Money5%█▁▄▁▅▅

I bought these expecting a budget product

Waste of money

Weight Light5%▁▁█▄▃▃

FAQ

Common Cones questions

Answered from the same tracked data.