Fitbit Air

Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months

400K

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

5.7%

Market size, estimated

£1.7Ma year

Top search term

fitbit air279K searches a year

Listings sell for £75.32 on average, from £57.16 to £118.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 3,000 to 4,000 of them. At £75.32 that is £226K to £301K a year per listing.

Average price

£75.32inside the $15 to $100 sweet spot

Price range

£57.16–£118.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

3,000–4,000

Revenue per listing a year

£226K–£301K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #4 within Sports Technology. It carries 11,953 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#4in Sports Technology

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

11,953per listing

Listings tracked

4

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

18 months