bike lock
Launch itA $1.3M/yr market growing +27.8% this quarter with returns at 1.1% — clears our launch bar.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 1.6M searches
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good£3.46–£36.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+27.8%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.97avg listing price — sweet spot $15–$100
Review moat
Bad6,780.05avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, bike lock is a £1.3M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep. Verdict: Launch it — 60/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
bike lock market data
- Units sold / yr
- 100K–125K
- avg 5,000–6,000/product
- Revenue / yr
- £1.1M–£1.4M
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.4%
- Avg brand age
- 44 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
31
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
16%
- SPGOOD43%
- GRIFEMA11%
- Kryptonite11%
- REHKITTZ9%
- Sportneer7%
- LuTuo3%
- Open — no brand owns it (8 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.8% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.9×
Top bike lock search terms
- bike lock1.1M/yr
- bicycle lock121K/yr
- bike locks64K/yr
- cycle lock51K/yr
- bike locks high security59K/yr
- bike chain lock36K/yr
- chain lock30K/yr
- bike lock with key24K/yr
- bike lock chain17K/yr
- heavy duty bike lock19K/yr
Top bike lock products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SPGOOD Bike Lock with 3 Keys 6 mm Chain Bicycle Lock 90 cm Length(Black)
SPGOOD£6.924.5★3,258 rev
SPGOOD Bike Lock with Combination Bicycle Lock with Hardened Chain(Black)
SPGOOD£6.604.4★24,350 rev
SPGOOD Bike Lock with 2 Keys 12 mm Steel Cable Lock 120 cm Length
SPGOOD£5.174.5★3,683 rev
REHKITTZ 5-Digit Combination Bike Lock 12 mm Cable 120 cm Length
REHKITTZ£6.544.4★7,754 rev
GRIFEMA GA1201-12 Bike Locks High Security with 2 Keys Bike Chain Lock Heavy Duty 120cm Bicycle/Cycling Locks for Bike Cycle Moto Door Gate Fence Black/White
GRIFEMA£7.054.6★11,002 rev
Newest
by launch date
BYKING Bike Lock Heavy Duty Bicycle D Lock with Cable 3 High-Security Keys and 1.2m Steel Cable for Road Electric Folding Mountain Bike and Scooter.
Byking£12.5589 rev
GRIFEMA 120cm Bike Lock With 2 Keys High Security Cable Chain for E-Bike Scooter Skateboard Gate Door Fence GA1204-12 Black
GRIFEMA£5.333,305 rev
Ainiv Bike Lock 4-Digit Password Bicycle Lock 65cm (Black)
Ainiv£4.74957 rev
GRIFEMA GA1201-12 Bike Locks High Security with 2 Keys Bike Chain Lock Heavy Duty 120cm Bicycle/Cycling Locks for Bike Cycle Moto Door Gate Fence Black/White
GRIFEMA£7.0511,002 rev
SPGOOD Bike Lock with 3 Keys 6 mm Chain Bicycle Lock 90 cm Length(Black)
SPGOOD£6.923,258 rev
Trending
90-day click momentum
Kryptonite Keeper Bike U-Lock Standard with Braided Steel Cable Heavy Duty Anti-Theft Bicycle U Lock 12mm Shackle and 10mm x4ft Length Security Cable with Mounting Bracket and Keys
Kryptonite£22.944.4★
Bike Lock GOFRIEND Bicycle Lock High Security 5 Digit Resettable Combination Coiling Cable Locks Best for Bicycle Outdoors 1.2mx12mm (Blue)
GOFRIEND£6.534.4★
BYKING Bike Lock Heavy Duty Bicycle D Lock with Cable 3 High-Security Keys and 1.2m Steel Cable for Road Electric Folding Mountain Bike and Scooter.
Byking£12.554.5★
Burg-Wächter Bicycle lock 260 60 Standard (assorted colors)
Burg-Wachter£3.464.2★
Kryptonite Keeper 12 Standard with Bracket Black
Kryptonite£15.484.4★
What buyers say about bike lock
What buyers praise and complain about, mined from review topics.What buyers love
“Nice bike lock”
“Item as described, great product”
“Brilliant for the money”
“Exactly what I needed”
“Sturdy design”
“Ease of use”
“Durable and easy to use”
“Added extra security”
“Good product and looks heavy duty,”
“just the right size to be useful”
What buyers complain about
“Broke on first use”
“Terrible Lock”
“Poor quality lasted only a couple of months”
“For the price its feels expensive”
“Not fit for purpose”
“not as thick as Id hoped”
“Feels very flimsy and light”
“Too heavy”
“Unable to use it”
“was not quite as expected”
Top return reasons
Common questions
- Is bike lock profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 20 tracked products. 90-day search growth is +27.8%. Flapen's verdict: Launch it (60/100).
- How competitive is the bike lock niche?
- 14 brands and 31 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in bike lock?
- Top complaints mined from reviews: Durability, Locking Mechanism, Quality-Overall. The return rate is 1.1%.
- When does demand for bike lock peak?
- Demand peaks in Sep; the busiest month runs 1.9× the quietest.
- What does it cost to enter the bike lock niche?
- Listings span £3.46–£36.78; the average listing price is £10.97 (sweet spot $15–$100). The average incumbent carries 6,780 reviews — the moat a new listing must climb.