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Bike Lock

Maybe

An estimated 1.1% of orders come back. But the average product has 6,780 reviews to catch up to, so Bike Lock is a Maybe.

Flapen Score
60
60 / 100
Top 15% of 792 Sports & Outdoors niches · +10 vs the category median of 50
Market size
£1.3M/yr1.6M searches / yr
90-day growth
+27.8%search demand this quarter
Competition
60%top-5 click share · 14 brands · 31 sellers

Flapen Score

Bike Lock against its category

The dotted line is the Sports & Outdoors average. Past it, Bike Lock is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bike Lock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bike Lock 1.6M times last year and spent an estimated £1.3M. The top 5 brands take 80% of clicks. Demand peaks in Sep. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+27.8%
Conversion, latest week
7.6%
Market size, estimated
£1.3Ma year
Peak month
September1.9× the quietest month
Top search term
bike lock1.1M searches a year

02 · Price

A sale here is worth £10.97.

Listings sell for £10.97 on average, from £3.46 to £36.78. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £10.97 that is £55K to £66K a year per listing.

Average price
£10.97under the $15 to $100 sweet spot
Price range
£3.46–£36.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
£55K–£66K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #4 within Cycling. It carries 6,780 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#4in Cycling
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,780per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bike Lock products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£132K£264K£395K£527K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

31

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

16%

  • SPGOOD43%
  • GRIFEMA11%
  • Kryptonite11%
  • REHKITTZ9%
  • Sportneer7%
  • LuTuo3%
  • Open — no brand owns it (8 brands, 16%)

Demand

Bike Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Bike Lock search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bike lock1.1M/yr
  • bicycle lock121K/yr
  • bike locks64K/yr
  • cycle lock51K/yr
  • bike locks high security59K/yr
  • bike chain lock36K/yr
  • chain lock30K/yr
  • bike lock with key24K/yr
  • bike lock chain17K/yr
  • heavy duty bike lock19K/yr

Reviews and returns

What reviews say buyers love and hate about Bike Lock

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Locking Mechanism”
22%of negative reviews mention “Durability”
1.1%of orders come back
“Broke on first use”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Bike Lock questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data