Skip to content

Bike Lock

Maybe

Returns run at only 1.1% of orders. But the average product has 6,780 reviews to catch up to, so Bike Lock is a Maybe.

Flapen Score
60
60 / 100
Top 15% of 792 Sports & Outdoors niches · +10 vs the category median of 50
Market size
£1.3M/yr1.6M searches / yr
90-day growth
+27.8%search demand this quarter
Competition
60%top-5 click share · 14 brands · 31 sellers

Flapen Score

Bike Lock against its category

The dotted line is the Sports & Outdoors average. Past it, Bike Lock is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bike Lock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bike Lock 1.6M times last year and spent an estimated £1.3M. The top 5 brands take 80% of clicks. Demand peaks in Sep. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+27.8%
Conversion, latest week
7.6%
Market size, estimated
£1.3Ma year
Peak month
September1.9× the quietest month
Top search term
bike lock1.1M searches a year

02 · Price

A sale here is worth £10.97.

Listings sell for £10.97 on average, from £3.46 to £36.78. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 5,000 to 6,000 of them. At £10.97 that is £55K to £66K a year per listing.

Average price
£10.97under the $15 to $100 sweet spot
Price range
£3.46–£36.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
5,000–6,000
Revenue per listing a year
£55K–£66K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #4 within Cycling. It carries 6,780 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#4in Cycling
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,780per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bike Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£132K£264K£395K£527K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

31

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

16%

  • SPGOOD43%
  • GRIFEMA11%
  • Kryptonite11%
  • REHKITTZ9%
  • Sportneer7%
  • LuTuo3%
  • Open — no brand owns it (8 brands, 16%)

Demand

Bike Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Bike Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bike lock1.1M/yr
  • bicycle lock121K/yr
  • bike locks64K/yr
  • cycle lock51K/yr
  • bike locks high security59K/yr
  • bike chain lock36K/yr
  • chain lock30K/yr
  • bike lock with key24K/yr
  • bike lock chain17K/yr
  • heavy duty bike lock19K/yr

Reviews and returns

What reviews say buyers love and hate about Bike Lock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.34

Broke on first use

Broken easily

Broke after a month

Locking Mechanism15%−0.01

Terrible Lock

Lock broke

not secure

Quality-Overall14%

Poor quality lasted only a couple of months

Bad quality

Not reliable at all

Value For Money6%+2.17

For the price its feels expensive

The more expensive the bike

so nothing of big value

Size-Overall5%

Not fit for purpose

is large for larger bikes

Bit small

Love

Locking Mechanism19%−0.01

Nice bike lock

Really good lock itself

Great easy to use lock

Quality-Overall19%

Item as described, great product

Excellent Quality

No complaints

Value For Money18%+2.17

Brilliant for the money

Great deal

Good value for money

Advertised Vs Actual Product8%+0.33

Exactly what I needed

Better than expected

As described

Strength7%+0.41

Sturdy design

Good strong

Good sturdy lock

Return

1.1% Return rate 43% Fixable by listing

Size-Overall37%▅█▇███

Not fit for purpose

is large for larger bikes

Bit small

Weight Heavy13%▅▅█▇█▆

Too heavy

A bit too heavy for me

A bit heavy for carrying

Locking Mechanism11%█▇▆▄▅▆

Terrible Lock

Lock broke

not secure

Functionality-Overall9%█▆▇▇▇▇
Strength4%█▃█▃▃▃

Feels very flimsy and light

Not very strong

Flimsy

FAQ

Common Bike Lock questions

Answered from the same tracked data.