Darts

Shoppers searched for this 6.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5.1M a year.

Searches, last 12 months

6.9M

Growth, 90 days vs prior 90

-50.2%

Conversion, latest week

1.8%

Market size, estimated

£5.1Ma year

Peak month

January7.5× the quietest month

Top search term

darts3.6M searches a year

Listings sell for £39.95 on average, from £5.65 to £194.45. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At £39.95 that is £80K to £100K a year per listing.

Average price

£39.95inside the $15 to $100 sweet spot

Price range

£5.65–£194.45

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

£80K–£100K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #109 within Darts & Dartboards. It carries 1,840 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

92%

Out of stock, average day

1.2%

Average rank

#109in Darts & Dartboards

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,840per listing

Listings tracked

49

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months