Chicken Dog Food

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months

386K

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

18.4%

Market size, estimated

£1.3Ma year

Top search term

encore dog food121K searches a year

Listings sell for £18.92 on average, from £3.64 to £38.91. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £18.92 that is £47K to £57K a year per listing.

Average price

£18.92inside the $15 to $100 sweet spot

Price range

£3.64–£38.91

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

£47K–£57K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #72 within Food. It carries 865 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#72in Food

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

865per listing

Listings tracked

31

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

80 months