Fashion
£370.8M/yr of tracked demand across 2,461 niches on Amazon United Kingdom (median 90-day growth -5.8%) — led by ankle bracelets for women at 77/100.
Fashion on Amazon UK in one read
Everything a seller checks before picking a lane, in three answers.
How big is it?
A £370.8M/yr market across 2,461 tracked niches. 25.8M Amazon searches last week.
£370.8M
tracked market / yr
Where is it heading?
The median niche shrank -5.8% in search demand over the last 90 days. Demand peaks in Nov–Dec.
-5.8%
median 90-day growth
How open is it?
29 of 2,461 tracked niches clear our launch bar today. 764 run without a dominant brand.
29
launch-ready niches
Market map
Every tracked niche sized by yearly market — the shelf at a glance.
sunglasses mens
£5.1Mscore 75 · Launch it
socks
£3.9Mscore 71 · Launch it
fathers day gifts
£3.2Mscore 76 · Launch it
mens boxers
£2.8Mscore 69 · Launch it
golf
£2.8Mscore 66 · Launch it
suitcase
£2.6Mscore 71 · Launch it
electric bike
£2.6Mscore 67 · Launch it
wallet
£2.5Mscore 65 · Worth a look
packing cubes
£1.9Mscore 63 · Launch it
unicorn gifts for girls
£1.6Mscore 66 · Launch it
spiderman
£1.6Mscore 67 · Worth a look
frozen
£1.4Mscore 64 · Worth a look
sunglasses womens
£1.4Mscore 73 · Launch it
arsenal
£1.4Mscore 66 · Launch it
arsenal water bottle
£1.4Mscore 66 · Launch it
cowboy hat
£1.2Mscore 69 · Launch it
friendship gifts for women
£1.1Mscore 63 · Worth a look
football gifts for boys
£1.1Mscore 62 · Launch it
jewellery cleaner
£1.1Mscore 61 · Launch it
highland cow gifts
£1.1Mscore 61 · Worth a look
spider man
£983Kscore 67 · Launch it
boob tape
£982Kscore 72 · Launch it
rings
£952Kscore 66 · Worth a look
running vest
£940Kscore 64 · Launch it
ultrasonic cleaner
£939Kscore 69 · Launch it
nipple covers
£892Kscore 68 · Launch it
mens t shirt
£889Kscore 69 · Launch it
suit bag
£875Kscore 69 · Launch it
safety trainers
£871Kscore 65 · Launch it
cap
£856Kscore 66 · Launch it
flip flops women
£803Kscore 66 · Worth a look
teacher gifts
£800Kscore 74 · Worth a look
poncho
£794Kscore 63 · Worth a look
mens shorts
£679Kscore 70 · Worth a look
hawkstone lager
£650Kscore 68 · Worth a look
gold hoop earrings
£645Kscore 65 · Worth a look
21st birthday gifts for her
£628Kscore 62 · Worth a look
man bag
£627Kscore 68 · Worth a look
suitcase locks
£608Kscore 66 · Worth a look
leaving gifts for colleagues women
£608Kscore 65 · Worth a look
italian brainrot
£596Kscore 62 · Worth a look
luggage tags
£575Kscore 65 · Worth a look
nose ring
£571Kscore 62 · Worth a look
diabetic socks for men
£569Kscore 66 · Worth a look
bangles for womens
£559Kscore 65 · Worth a look
stick on bra
£501Kscore 72 · Worth a look
star wars socks
£493Kscore 61 · Worth a look
star wars
£488Kscore 62 · Worth a look
thank you gift
£486Kscore 69 · Worth a look
tripp cabin suitcase
£480Kscore 67 · Worth a look
sliders
£440Kscore 64 · Worth a look
beanie hat men
£433Kscore 64 · Worth a look
archies flip flops womens
£417Kscore 62 · Worth a look
swimming costume women
£413Kscore 61 · Worth a look
luggage straps
£410Kscore 62 · Worth a look
bamboo socks
£402Kscore 61 · Worth a look
plantar fasciitis support
£391Kscore 68 · Worth a look
birkenstock sandals women
£356Kscore 63 · Worth a look
trainer socks womens 4-7
£354Kscore 71 · Worth a look
nomination charms compatible
£339Kscore 61 · Worth a look
piercing pillow
£329Kscore 61 · Worth a look
clear umbrella
£264Kscore 61 · Worth a look
bikini sets for women uk
£246Kscore 65 · Worth a look
+37 too small to tile at tap-target size — every entry is listed below the map
Top 100 of 250 niches by market size shown
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — median niche search growth of -5.8% over the last 90 days.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Niches
The category four ways: who scores best, who sells most, who is gaining searches, and who just emerged.
Best Flapen score
Biggest markets
Trending
Products
The category's products three ways: who sells most, who is gaining clicks, and who just landed.
Top sellers
by 90-day clicks
ATTCL Polarised Sunglasses Mens for Driving: UV400 Protection Square Shades AL-MG Metal Frame HD TAC Lens Hiking Travel 8587 Black Grey
- Price
- £21.15
- Rating
- 4.4/5
- Reviews
- 17,868
- Age
- 6y ago
Nike Mens ENT Dri-Fit SS Stadium Home Jersey White/Speed Red/Obsidian/Obsid L
- Price
- £88.85
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 11mo ago
LINVO Polarised Sunglasses for Men Women UV Protection Shades 80s Retro Style Design Driving Cycling Sports Fishing Travel Sun glasses
- Price
- £12.09
- Rating
- 4.5/5
- Reviews
- 4,566
- Age
- 4y ago
Havaianas Slim Women Flipflop Black 6.5/7 UK
- Price
- £15.35
- Rating
- 4.6/5
- Reviews
- 43,505
- Age
- 3y ago
Calvin Klein Mens 3 Pack Trunks Black (Black) M
- Price
- £20.45
- Rating
- 4.6/5
- Reviews
- 65,611
- Age
- 16y ago
Trending
90-day click momentum
HNLAZJL Boys Clothes Set Brain 67 Theme Six Seven Cartoon Long Sleeve Shirt and Pants Outfits for Kids 5-12 Years
- Price
- £17.30
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 8mo ago
Gaifully Brainrot Game Boys Short Pyjamas Set Sleepwear Short Sleeve Pjs 2-Piece Pajamas Nightwear Loungewear 5-12 Years Black
- Price
- £14.96
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 1y ago
Gaifully Boys Brainrot Tralalero Pyjamas Set Boys Video Game Short Sleeve Pjs Tops and Shorts 2-Piece Outfit for Kids 5-10 Years
- Price
- £15.99
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 1y ago
MagnetRX Ultra Strength Magnetic Bracelets for Women Double Magnet Stainless Steel Crystal Bracelet for Women Adjustable Bracelet Length with Sizing Tool (Silver)
- Price
- £39.89
- Rating
- 4.4/5
- Reviews
- 3,216
- Age
- 3y ago
MagnetRX Magnetic Bracelets for Women EllipseMAX 5X Strength 5 000 Gauss Magnets Designed in USA & PATENT PENDING Premium Titanium Womens Magnetic Bracelet & Adjustable Length (Silver/Gold)
- Price
- £43.52
- Rating
- 4.4/5
- Reviews
- 3,216
- Age
- 1y ago
Newest
by launch date
Bestomrogh 50 Pcs Retro Vintage Knuckle Joint Rings Set for Women Girls Silver Pear and Round Cut White Cubic Zirconia Engagement Mid Finger Stackable Rings
- Price
- £5.63
- Rating
- 3.9/5
- Reviews
- 221
- Age
- today
Huaceary Music Lovers Chritmas Gifts Canvas Bag Totes Rock Music Gifts for Musics Teacher Musics Lovers Gift for Musicians Birthday Gift for Piano Violin Guitar Teacher Presents for Women Men
- Price
- £6.08
- Rating
- 5.0/5
- Reviews
- 4
- Age
- today
Annsuki Tummy Control Knickers High Waisted Shapewear for Women Body Shaper Butt Lifter Slimming Seamless Shaping Underwear Black
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 46
- Age
- today
RAWDEM #7 Dragon Special Limited Edition Football Soccer Jersey/Shorts Socks Gift Set for Children Youth Sizes (White 24)
- Price
- £30.10
- Rating
- 4.5/5
- Reviews
- 2
- Age
- today
RAWDEM Ronaldo #7 Dragon Special Limited Edition Football Soccer Jersey/Shorts Socks Gift Set for Children Youth Sizes (Black 26)
- Price
- £29.93
- Rating
- 5.0/5
- Reviews
- 1
- Age
- today
Common Fashion questions
The questions sellers ask about the category, answered from the same tracked metrics.