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Mens T Shirt

Pass

Mens T Shirt scores 69 out of 100, a Pass. Shoppers spend $889K a year here, search demand grew +78.0% this quarter, and returns run at 2.3% of orders.

Flapen Score
69
69 / 100
Top 1% of 2,461 Fashion niches · +21 vs the category median of 48
Market size
£889K/yr6.9M searches / yr
90-day growth
+78.0%search demand this quarter
Competition
16%top-5 click share · 56 brands · 176 sellers

Flapen Score

Mens T Shirt against its category

The dotted line is the Fashion average. Past it, Mens T Shirt is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens T Shirt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens T Shirt 6.9M times last year and spent an estimated £889K. The top 5 brands take 47% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 69 out of 100, a Pass.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 6.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +78.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £889K a year.

Searches, last 12 months
6.9M
Growth, 90 days vs prior 90
+78.0%
Conversion, latest week
0.8%
Market size, estimated
£889Ka year
Peak month
July2.3× the quietest month
Top search term
mens t shirt1.4M searches a year

02 · Price

A sale here is worth £15.67.

Listings sell for £15.67 on average, from £4.15 to £35.06. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 100 to 250 of them. At £15.67 that is £2K to £4K a year per listing.

Average price
£15.67inside the $15 to $100 sweet spot
Price range
£4.15–£35.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #103 within Activewear. It carries 6,314 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
2.8%
Average rank
#103in Activewear
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,314per listing
Listings tracked
181

04 · Newcomers

Amazon counts 3 of last year's 27 launches as successful.

27 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Mens T Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£18K£36K£53K£71K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 falling

Sellers

176

Top-5 brand share

47%

Top 20: 82%

Top-5 click share

16%

Top 20: 35%

Open market

49%

  • FM London17%
  • Amazon Essentials10%
  • Fruit of the Loom8%
  • SoftSpun6%
  • DKNY4%
  • adidas4%

Demand

Mens T Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Mens T Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens t shirt1.4M/yr
  • t shirts for men uk709K/yr
  • polo shirts for men adult631K/yr
  • mens polo shirts476K/yr
  • mens t-shirts455K/yr
  • adidas t shirts men309K/yr
  • tshirts men uk331K/yr
  • mens tops363K/yr
  • mens polos315K/yr
  • mens polo shirts short sleeve221K/yr

Reviews and returns

What reviews say buyers love and hate about Mens T Shirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.12

To large

TO SHORT

Sizes too small

Quality-Overall12%+1.87

Poor quality

Not made good

Cheap product - avoid

Shrinkage Resistance6%

They shrunk after one wash

First wash and they shrunk

shrinks in the wash

Thickness6%−0.05

They were a bit to thick for my liking

now on a recent purchase the material is thinner

Not as thick as I expected

Material Quality5%−0.04

Cheap shiny material

Material cheap and thin

Bad material

Love

Quality-Overall31%+1.87

good quality shirt

Quality shirts

Absolute quality

Size-Overall19%−0.12

True to size

Easy fit

fits as expected

Value For Money17%+1.65

Fine for the money

Amazing value

Excellent value for money

Comfort-Overall7%+0.73

Extremely comfortable

really comfortable on me

Comfortable to wear

Material Quality4%−0.04

Comfortable material

Good material

The material feels premium

Return

2.3% Return rate 82% Fixable by listing

Size-Overall69%██████

To large

TO SHORT

Sizes too small

Material Quality5%▃▆▅▇█▆

Cheap shiny material

Material cheap and thin

Bad material

Quality-Overall5%█▆▆▅▆▆

Poor quality

Not made good

Cheap product - avoid

Color3%▂▆▆██▆
Thin3%▇▃▆▆▇█

FAQ

Common Mens T Shirt questions

Answered from the same tracked data.