Is bikini sets for women uk profitable to sell on Amazon United Kingdom?

The niche generates £246K/yr across 237 tracked products. 0 of 120 products launched in the last 360 days are still selling. 90-day search growth is +129.6%. Flapen's verdict: Worth a look (65/100).

How competitive is the bikini sets for women uk niche?

70 brands and 90 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in bikini sets for women uk?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Chest Fit. The return rate is 8.5% — above our launch gate.

When does demand for bikini sets for women uk peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.0× the quietest.

What does it cost to enter the bikini sets for women uk niche?

Listings span £5.61–£27.47; the average listing price is £15.96 (sweet spot $15–$100). The average incumbent carries 1,453 reviews — the moat a new listing must climb.

bikini sets for women uk

Worth a look

Shows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible11%

top-5 click share — an open shelf

Growth

Incredible+129.6%

90-day search growth — must beat 0% to launch

Brand share

Great43%

top-5 brand share — no brand owns this niche

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.96

avg listing price — sweet spot $15–$100

Price range

Good£5.61–£27.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,453.46

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£246K

£246K/yr · 3.1M searches

Returns

Bad8.5%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Signals Trending High Returns

According to Flapen's Amazon United Kingdom niche tracking, bikini sets for women uk is a £246K/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

bikini sets for women uk market data

Units sold / yr: 13K–15K; avg 0–100/product
Revenue / yr: £200K–£239K; units × avg price
Conversion rate: 0.5%
Avg BSR: #130
Page quality: 0%
Prime: 98%
Sponsored: 96%
Out of stock: 5.1%
Avg brand age: 37 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

70 rising

Sellers

Top-5 brand share

43%

Top 20: 76%

Top-5 click share

11%

Top 20: 30%

Open market

56%

CUPSHE23%
SWIMLANCE7%
Navneet4%
InfiniZer3%
ADUDVLO3%
Laven & Ivory3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +129.6% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.0×

Open Trend

Top bikini sets for women uk search terms

bikini747K/yr +123.9%0.2% conv.
bikini sets for women uk840K/yr +125.8%0.2% conv.
bikini top194K/yr +205.2%0.2% conv.
high waisted bikini set203K/yr +142.0%0.3% conv.
bikini set122K/yr +163.5%0.1% conv.
womens bikini sets127K/yr +110.3%0.2% conv.
bikinis104K/yr +115.6%0.1% conv.
cupshe107K/yr +101.3%0.1% conv.
bikini sets for women85K/yr +83.5%0.0% conv.
black bikini top79K/yr +173.6%0.8% conv.

All search terms

Top bikini sets for women uk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CUPSHE Womens Twist Front High Waisted Bikini Set V Neck Padded Two Pieces Bathing Suits Swimsuits Black/Green M

CUPSHE£25.614.3★11,913 rev

Womens Brown Bikini Set Swimsuit Two Piece Low Waist Tie String Front Sexy Thong Cheeky Push Up Bathing Suit Swimwear for Women Brown S

SWIMLANCE£16.514.4★13 rev

InfiniZer High Waisted Bikini Set for Women UK - Tummy Control Swimming Costume Adjustable Bikini Swimdress with Removable Pads Quick-Dry 2 Piece Swimwear (UK Alpha L Regular Regular Black)

InfiniZer£10.694.2★50 rev

CUPSHE Womens Bikini Set Back Braided Straps Lace Up Bikini Reversible Bottom Two Piece Swimwear Bathing Suits Green Stripe M

CUPSHE£23.374.4★12,011 rev

Womens 3 Piece Bikini Set UK High Waisted Tummy Control Bikini with Lightweight Cover Up Adjustable Tie Front Bikini Top Swimming Costume (M White)

DOINEUFL£12.164.3★54 rev

Newest

by launch date

Womens Brown Bikini Set Swimsuit Two Piece Low Waist Tie String Front Sexy Thong Cheeky Push Up Bathing Suit Swimwear for Women Brown S

SWIMLANCE£16.5113 rev

5mo ago

Rajputana Womens High Waist Bikini Set Two Piece Swimwear Tummy Control Swimwear with Adjustable Shoulder Bikini Swimsuit Bathing Suit for Women Black

Rajputana£17.488 rev

5mo ago

Edhomenn Womens Bikini Sets Halter Triangle Bikini Top Sexy Thong Bottom (01 Pink S)

Edhomenn£11.4511 rev

6mo ago

Black Bikini Sets for Women UK High Waisted Bikini Set Tummy Control Push Up Bikinis 2 Piece Swimsuit (UK Alpha M Regular Regular Black)

InfiniZer£9.3319 rev

6mo ago

EOAMGO Womens Bikini Set Two Piece Bikini Swimsuit Set with Twist Front V Neck Design Adjustable Straps and Padded Support (UK Alpha L Regular Regular Pink)

EOAMGO£12.7162 rev

7mo ago

What buyers say about bikini sets for women uk

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“this fits me comfortably”

Quality-Overall11%

“it has been well made”

Shape/Style9%

“the style is very flattering”

Comfort-Overall9%

“Very comfortable”

Value For Money6%

“Good value”

Material Quality4%

“good quality material”

Advertised Vs Actual Product4%

“As described”

Color4%

“The colour is nice”

Design-Overall3%

“clever design”

Stretchability/Expandability/Elasticity3%

“The material has a good amount of stretch”

What buyers complain about

Size-Overall32%

“Very small fitting”

Quality-Overall4%

“Poor quality”

Chest Fit3%

“The top was a poor fit not much support for bigger bust sizes”

Value For Money3%

“Not worth any amount of money”

Transparency3%

“does not go see-through when wet”

Material Quality2%

“The fabric feels quite cheap”

Stretchability/Expandability/Elasticity2%

“Worn once loses elasticity”

Waist High2%

“The bottoms arent as high waisted as Id hoped”

Shape/Style2%

“Uncomfortable and gave me an odd shape”

Shoulder Fit2%

“they go over the shoulders”

Top return reasons

Size-Overall66%

Chest Fit6%

Shape/Style4%

Quality-Overall4%

Feet Fit3%

Waist Fit3%