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Sunglasses Womens

Pass

Sunglasses Womens scores 73 out of 100, a Pass. Shoppers spend $1.4M a year here, search demand grew +87.0% this quarter, and returns run at 1.5% of orders.

Flapen Score
73
73 / 100
Top 1% of 2,461 Fashion niches · +25 vs the category median of 48
Market size
£1.4M/yr2.1M searches / yr
90-day growth
+87.0%search demand this quarter
Competition
29%top-5 click share · 30 brands · 50 sellers

Flapen Score

Sunglasses Womens against its category

The dotted line is the Fashion average. Past it, Sunglasses Womens is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunglasses Womens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunglasses Womens 2.1M times last year and spent an estimated £1.4M. The top 5 brands take 52% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +87.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+87.0%
Conversion, latest week
2.7%
Market size, estimated
£1.4Ma year
Peak month
May5.1× the quietest month
Top search term
sunglasses womens936K searches a year

02 · Price

A sale here is worth £24.73.

Listings sell for £24.73 on average, from £4.66 to £294.70. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £24.73 that is £12K to £19K a year per listing.

Average price
£24.73inside the $15 to $100 sweet spot
Price range
£4.66–£294.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
£12K–£19K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #185 within Accessories. It carries 2,040 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
98%
Out of stock, average day
0.4%
Average rank
#185in Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,040per listing
Listings tracked
64

04 · Newcomers

Amazon counts 4 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Sunglasses Womens products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£42K£84K£126K£167K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

50

Top-5 brand share

52%

Top 20: 91%

Top-5 click share

29%

Top 20: 60%

Open market

41%

  • Sunier16%
  • CGID11%
  • ZENOTTIC9%
  • Myiaur8%
  • GQUEEN8%
  • Ray-Ban7%

Demand

Sunglasses Womens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.1×

Search terms

Top Sunglasses Womens search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunglasses womens936K/yr
  • womens sunglasses348K/yr
  • ladies sunglasses123K/yr
  • polarised sunglasses womens114K/yr
  • rayban womens sunglasses93K/yr
  • sun glassesfor women80K/yr
  • sunglasses women58K/yr
  • women sunglasses57K/yr
  • designer sunglasses for women44K/yr
  • womens sunglasses uv protection42K/yr

Reviews and returns

What reviews say buyers love and hate about Sunglasses Womens

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%−0.13

Low quality

Quality was very cheap compared to prices

cheaply made

Advertised Vs Actual Product9%−0.05

Not good description

Faulty description

Not as described

Strength8%−0.06

easily broken

These are a bit flimsy

Cheap and flimsy

Durability7%−0.08

broken with in 3 days of wear

easily broken

Broke after one use

Value For Money7%+2.29

very cheap. as expected

just wish the price was a tiny bit lower

Look more expensive

Love

Value For Money29%+2.29

Money well spent

Good value for money

Great value for money

Quality-Overall19%−0.13

Great quality glasses

Amazing quality

The quality feels solid

Comfort-Overall11%+1.06

Comfortable fit

Wow these are gorgeous,a comfortable for

comfortable to wear

Size-Overall9%+0.29

Fits fine

The black ones fit good

The wrap around fit really complements my face too

Shape/Style7%+0.42

Very stylish

look very stylish

nice style

Return

1.5% Return rate 83% Fixable by listing

Size-Overall59%▇▇▇▇██

Do not fit

too big

a bit small

Shape/Style9%▅▃▃█▆▅
Quality-Overall9%█▆▅▅▅▄

Low quality

Quality was very cheap compared to prices

cheaply made

Advertised Vs Actual Product5%▁█▅▄▃▆

Not good description

Faulty description

Not as described

Color3%█▇▃▅▅▄

FAQ

Common Sunglasses Womens questions

Answered from the same tracked data.