spider man
Launch itA $983K/yr market growing +23.7% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Price range
Great£2.92–£83.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£983K£983K/yr · 4.8M searches
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good908.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.75avg listing price — sweet spot $15–$100
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, spider man is a £983K/yr Amazon United Kingdom market (4.8M searches/yr). The top 5 brands hold 58% of demand. Verdict: Launch it — 67/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
spider man market data
- Units sold / yr
- 60K–80K
- avg 750–1,000/product
- Revenue / yr
- £825K–£1.1M
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 84%
- Out of stock
- 4.5%
- Avg brand age
- 34 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
179
Top-5 brand share
58%
Top 20: 94%
Top-5 click share
25%
Top 20: 62%
Open market
38%
- Marvel34%
- Nhcuijun7%
- Mirthigig6%
- SPIDEY AND HIS AMAZING FRIENDS6%
- Toyokid5%
- Ravensburger4%
Demand
Weekly Amazon search volume, last 35 weeks — +23.7% search growth over the last 90 days.Top spider man search terms
- spider man1.9M/yr
- spiderman1.1M/yr
- spiderman toys985K/yr
- spider-man393K/yr
- spiderm56K/yr
- spiderma53K/yr
- spiderman toy68K/yr
- spider ma26K/yr
- spider man toys54K/yr
- spider man gifts58K/yr
Top spider man products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nhcuijun Spider Web Shooter for Kids age 3-14 Superhero Interactive Fun Childrens Educational Spider Launcher Toys for Boys and Girls Costume Cosplay Gift (Black)
Nhcuijun£10.884.0★331 rev
Marvel Spidey & His Amazing Friends Boys Shortie Pyjamas featuring Spidey Childrens Character Short Sleeve Nightwear Blue Age 18-24 Months
Marvel£9.444.8★15 rev
Ravensburger Marvel Spider-Man Mini Memory Game for Kids 48 Picture Cards Matching Pairs Card Game 2 to 6 Players Ages 3 Years and Up
Ravensburger£3.554.7★6,746 rev
Spiderman Boys Digital Quartz Watch with Silicone Strap
Disney£6.874.3★1,896 rev
Play-Doh Spider-Man Launch & Slice Battle Playset Non-Toxic Modelling Compound Set for Boys and Girls Creative Toys for 4+ Year Old Kids
Play-Doh£8.924.7★4,174 rev
Newest
by launch date
Web Shooter Set Kids Toys for 3+ Year Old Boys Girls 2 Pack Launcher Toys with 2 Gloves & 15 Soft Darts Birthday for Boys Age 3 4 5 6 7 8
Gerlion£12.5831 rev
Ciiokjnm Remote Control Cars RC Cars Kid Toys 2.4Ghz Stunt RC Car Double Sided 360 Rotation with Headlight USB Rechargable Gift Toys for 3 4 5 6 7 8 Year old Boys Girl Kids
Ciiokjnm£13.6540 rev
Marvel Spider-Man Titan Series Action Figure 30-cm (12 inch) Super Hero Toys for Children Ages 4+ Red
Marvel£7.74714 rev
Marvel Spidey & His Amazing Friends Boys Shortie Pyjamas featuring Spidey Childrens Character Short Sleeve Nightwear Blue Age 18-24 Months
Marvel£9.4415 rev
Remote Control Transform Car w Eye & Underbody Lights 2.4GHz Web RC Car & Robot One-Button Deformation & 360Rotation Boys Toys Gifts Present for 3 4 5 6 7 8 9 Year Old Boys Kids Toys Age 3-12
Mirthigig£17.321,080 rev
Trending
90-day click momentumWeb Shooter Set Kids Toys for 3+ Year Old Boys Girls 2 Pack Launcher Toys with 2 Gloves & 15 Soft Darts Birthday for Boys Age 3 4 5 6 7 8
Gerlion£12.583.9★
Ciiokjnm Remote Control Cars RC Cars Kid Toys 2.4Ghz Stunt RC Car Double Sided 360 Rotation with Headlight USB Rechargable Gift Toys for 3 4 5 6 7 8 Year old Boys Girl Kids
Ciiokjnm£13.654.5★
Marvel Spidey & His Amazing Friends Boys Shortie Pyjamas featuring Spidey Childrens Character Short Sleeve Nightwear Blue Age 18-24 Months
Marvel£9.444.8★
Marvel Spiderman Boys Fleece Onesie 1.5-2 Years Blue
Marvel£11.904.7★
Spidey and his Amazing Friends MARVEL Spidey-Rex Racer - 8-Inch Vehicle with Sounds that Transforms from Vehicle Into Dinosaur
SPIDEY AND HIS AMAZING FRIENDS£14.784.6★
What buyers say about spider man
What buyers praise and complain about, mined from review topics.What buyers love
“Hours of entertainment”
“Excellent product”
“Excellent value”
“Easter Gift”
“Good fit”
“Easy to use”
“Great just what I wanted”
“still looks new”
“The design is colorful”
“battery last ages”
What buyers complain about
“Broke easily”
“Not great quality”
“Not the biggest of school bags”
“did not work again”
“Bit flimsy”
“the battery died”
“Didnt charge”
“Shame about the clasp/buckle”
“takes some pressure to assemble”
“Materials feel cheap”
Top return reasons
Common questions
- Is spider man profitable to sell on Amazon United Kingdom?
- The niche generates £983K/yr across 75 tracked products. 7 of 16 products launched in the last 360 days are still selling. 90-day search growth is +23.7%. Flapen's verdict: Launch it (67/100).
- How competitive is the spider man niche?
- 33 brands and 179 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in spider man?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 0.9%.
- What does it cost to enter the spider man niche?
- Listings span £2.92–£83.25; the average listing price is £13.75 (sweet spot $15–$100). The average incumbent carries 908 reviews — the moat a new listing must climb.