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Spider Man

Pass

Spider Man scores 67 out of 100, a Pass. Shoppers spend $983K a year here, search demand grew +23.7% this quarter, and returns run at 0.9% of orders.

Flapen Score
67
67 / 100
Top 2% of 2,461 Fashion niches · +19 vs the category median of 48
Market size
£983K/yr4.8M searches / yr
90-day growth
+23.7%search demand this quarter
Competition
25%top-5 click share · 33 brands · 179 sellers

Flapen Score

Spider Man against its category

The dotted line is the Fashion average. Past it, Spider Man is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spider Man market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Spider Man 4.8M times last year and spent an estimated £983K. The top 5 brands take 58% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £983K a year.

Searches, last 12 months
4.8M
Growth, 90 days vs prior 90
+23.7%
Conversion, latest week
1.5%
Market size, estimated
£983Ka year
Top search term
spider man1.9M searches a year

02 · Price

A sale here is worth £13.75.

Listings sell for £13.75 on average, from £2.92 to £83.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At £13.75 that is £10K to £14K a year per listing.

Average price
£13.75under the $15 to $100 sweet spot
Price range
£2.92–£83.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£14K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #114 within Boys. It carries 908 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
4.5%
Average rank
#114in Boys
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
908per listing
Listings tracked
75

04 · Newcomers

Amazon counts 7 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
7Amazon's first-year sales bar
Average brand age
34 months

Products

Top Spider Man products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£20K£39K£59K£79K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

179

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

25%

Top 20: 62%

Open market

38%

  • Marvel34%
  • Nhcuijun7%
  • Mirthigig6%
  • SPIDEY AND HIS AMAZING FRIENDS6%
  • Toyokid5%
  • Ravensburger4%

Demand

Spider Man search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: May, Jun · busiest ÷ quietest = 3.8× · 9 of 12 months tracked

Search terms

Top Spider Man search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spider man1.9M/yr
  • spiderman1.1M/yr
  • spiderman toys985K/yr
  • spider-man393K/yr
  • spiderm56K/yr
  • spiderma53K/yr
  • spiderman toy68K/yr
  • spider ma26K/yr
  • spider man toys54K/yr
  • spider man gifts58K/yr

Reviews and returns

What reviews say buyers love and hate about Spider Man

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.10

Broke easily

Easy to break

stopped working after few uses

Quality-Overall10%+0.39

Not great quality

Poor quality had to return them as one handset stopped working within days

Looks cheap,

Size-Overall9%−0.02

Not the biggest of school bags

Smaller than expected

Larger figures than I thought

Functionality-Overall9%−0.07

did not work again

Didn't work

No longer works

Strength5%−0.02

Bit flimsy

Too flimsy

Not very sturdy

Love

Fun/Entertainment Experience21%+1.53

Hours of entertainment

Fun toy

Good fun

Quality-Overall16%+0.39

Excellent product

Good product well made

the quality is clear

Value For Money11%+0.91

Excellent value

For the price

Excellent value

Gifting Purpose10%+0.74

Easter Gift

Best gift

Birthday present

Size-Overall4%−0.02

Good fit

the perfect size for cuddles

The tiles are a good size

Return

0.9% Return rate 19% Fixable by listing

Functionality-Overall17%██▇█▇▆

did not work again

Didn't work

No longer works

Size-Overall12%▇▇█▇▇▇

Not the biggest of school bags

Smaller than expected

Larger figures than I thought

Defective Material/Parts11%▇▅▇▇█▇
Quality-Overall10%▇▇▅▆██

Not great quality

Poor quality had to return them as one handset stopped working within days

Looks cheap,

Gifting Purpose6%█▇▅▇▇▆

FAQ

Common Spider Man questions

Answered from the same tracked data.