Skip to content

Fan Hat

Pass

Fan Hat scores 67 out of 100, a Pass. Shoppers spend $19K a year here, search demand grew >1,000% this quarter, and returns run at 0.9% of orders.

Flapen Score
67
67 / 100
Top 2% of 2,461 Fashion niches · +19 vs the category median of 48
Market size
£19K/yr73K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
34%top-5 click share · 28 brands · 40 sellers

Flapen Score

Fan Hat against its category

The dotted line is the Fashion average. Past it, Fan Hat is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fan Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fan Hat 73K times last year and spent an estimated £19K. The top 5 brands take 62% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.0%
Market size, estimated
£19Ka year
Top search term
fan hat20K searches a year

02 · Price

A sale here is worth £13.25.

Listings sell for £13.25 on average, from £5.56 to £24.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.25 that is £0 to £1K a year per listing.

Average price
£13.25under the $15 to $100 sweet spot
Price range
£5.56–£24.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #1,296 within Accessories. It carries 40 reviews at 3.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
61%
Out of stock, average day
22.4%
Average rank
#1,296in Accessories
Average rating
3.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
40per listing
Listings tracked
51

04 · Newcomers

Amazon counts 1 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Fan Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£765£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

28 rising

Sellers

40

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

34%

Top 20: 68%

Open market

34%

  • Gonggi15%
  • Faxianther15%
  • Generic14%
  • haozaikeji11%
  • Kenmohuo6%
  • JIAHG4%

Search terms

Top Fan Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fan hat20K/yr
  • hat with fan15K/yr
  • hat fan8K/yr
  • solar fan hat7K/yr
  • cap with fan5K/yr
  • hat with fan built in5K/yr
  • solar powered fan hat4K/yr
  • fan cap4K/yr
  • solar hat fan4K/yr

Reviews and returns

What reviews say buyers love and hate about Fan Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money16%−0.26

is not worth the money

Waste of money

Total waste of money

Charging16%−0.07

Broke once charged up not recommended

Give a steady breeze to the face the charge wont last all day

didnt recharge the batteries

Quality-Overall11%−0.10

The quality of the hat isn't amazing

seems like was cheaply made

The quality of this product is terrible

Weight Heavy5%

The fans are too heavy

It is a little heavy on the sides where the fans hold the hat down

Comfort-Overall5%−0.06

The hat is not comfortable

Love

Suitability Hot Weather15%+2.07

The fan delivers steady gentle airflow to cool you down greatly in scorching hot weather

This is a must for this summer

Amazing for hot weather

Quality-Overall12%−0.10

The hat is well made

It looks well made

Top quality

Value For Money10%−0.26

Value for money

although not cheap is reasonable value for money

Worth every penny

Size-Overall6%−0.05

Fit for purpose good vfm and durable

this in an M/L fits me perfectly

The size chart is correct

Weather Proof6%+0.73

suitable for outdoor use

Perfect for summer hikes and walks

Perfect for summer outdoor activities

Return

0.9% Return rate 39% Fixable by listing

Size-Overall36%▁▁▁█▅▆

These hats come in very big sizes

Just the size is little big

Functionality-Overall16%▁▁█▁▅▃

Simply doesn't work

Charging15%▁▁▁█▄▅

Broke once charged up not recommended

Give a steady breeze to the face the charge wont last all day

didnt recharge the batteries

Defective Material/Parts10%▁▁▁▁▇█
Quality-Overall9%▁▁▁▄█▄

The quality of the hat isn't amazing

seems like was cheaply made

The quality of this product is terrible

FAQ

Common Fan Hat questions

Answered from the same tracked data.