Skip to content

Fan Hat

Pass

Fan Hat scores 67 out of 100, a Pass. Shoppers spend an estimated $19K a year here, search demand grew >1,000% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 2,461 Fashion niches · +19 vs the category median of 48
Market size
£19K/yr73K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
34%top-5 click share · 28 brands · 40 sellers

Flapen Score

Fan Hat against its category

The dotted line is the Fashion average. Past it, Fan Hat is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fan Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fan Hat 73K times last year and spent an estimated £19K. The top 5 brands take 62% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
2.0%
Market size, estimated
£19Ka year
Top search term
fan hat20K searches a year

02 · Price

A sale here is worth £13.25.

Listings sell for £13.25 on average, from £5.56 to £24.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.25 that is £0 to £1K a year per listing.

Average price
£13.25under the $15 to $100 sweet spot
Price range
£5.56–£24.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #1,296 within Accessories. It carries 40 reviews at 3.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
61%
Out of stock, average day
22.4%
Average rank
#1,296in Accessories
Average rating
3.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
40per listing
Listings tracked
51

04 · Newcomers

1 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Fan Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£765£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

28 rising

Sellers

40

Est. top-5 brand share

62%

Top 20: 94%

Est. top-5 click share

34%

Top 20: 68%

Open market

34%

  • Gonggi15%
  • Faxianther15%
  • Generic14%
  • haozaikeji11%
  • Kenmohuo6%
  • JIAHG4%

Search terms

Top Fan Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fan hat20K/yr
  • hat with fan15K/yr
  • hat fan8K/yr
  • solar fan hat7K/yr
  • cap with fan5K/yr
  • hat with fan built in5K/yr
  • solar powered fan hat4K/yr
  • fan cap4K/yr
  • solar hat fan4K/yr

Reviews and returns

What reviews say buyers love and hate about Fan Hat

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Suitability Hot Weather”
16%of negative reviews mention “Value For Money”
0.9%of orders come back
“is not worth the money”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fan Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data