Is fan hat profitable to sell on Amazon United Kingdom?

The niche generates £19K/yr across 51 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (67/100).

How competitive is the fan hat niche?

28 brands and 40 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in fan hat?

Top complaints mined from reviews: Value For Money, Charging, Quality-Overall. The return rate is 0.9%.

What does it cost to enter the fan hat niche?

Listings span £5.56–£24.15; the average listing price is £13.25 (sweet spot $15–$100). The average incumbent carries 40 reviews — the moat a new listing must climb.

fan hat

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Review moat

Incredible39.96

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Avg price

Good£13.25

avg listing price — sweet spot $15–$100

Price range

Okay£5.56–£24.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£19K

£19K/yr · 73K searches

According to Flapen's Amazon United Kingdom niche tracking, fan hat is a £19K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 67/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fan hat market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £20K–£27K; units × avg price
Conversion rate: 2.0%
Avg BSR: #1,296
Page quality: 0%
Prime: 61%
Sponsored: 90%
Out of stock: 22.4%
Avg brand age: 29 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

Top-5 brand share

62%

Top 20: 94%

Top-5 click share

34%

Top 20: 68%

Open market

34%

Gonggi15%
Faxianther15%
Generic14%
haozaikeji11%
Kenmohuo6%
JIAHG4%

Top fan hat search terms

fan hat20K/yr >1,000%1.7% conv.
hat with fan15K/yr >1,000%1.6% conv.
hat fan8K/yr >1,000%1.3% conv.
solar fan hat7K/yr >1,000%1.6% conv.
cap with fan5K/yr >1,000%1.6% conv.
hat with fan built in5K/yr >1,000%1.9% conv.
solar powered fan hat4K/yr >1,000%2.1% conv.
fan cap4K/yr >1,000%1.6% conv.
solar hat fan4K/yr >1,000%0.9% conv.

All search terms

Top fan hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cool Fan Baseball Caps Men Women 3 Adjustable Speed Solar Powered/USB Charging Fan Sun Hats Large Brim Sun Protection Cycling Camping Fishing Travel Tennis Golf Beach Mesh Caps Topee Black

Faxianther£11.563.9★19 rev

Solar Powered Fan Hat 2026 Outdoor Wide Brim Sun Hats with 2 Fans Solar Power for Adults - Summer UV Protection Fishing Hat USB Charging with Arm Sleeves and Face Covering Mask (Grey)

Gonggi£15.542.9★12 rev

Unisex Solar Powered Cooling Baseball Cap - Cotton Dad Hat Trucker Cap Plain Sun Cap Adjustable for Hiking Snapback Casual Summer Funny Outdoor Hat for Men Women

haozaikeji£11.793.3★48 rev

LIOVODE LED Hats Mobile APP Control Cap Display Message Words Hats for New Years Christmas Party Birthday Advertising Campaign (Colorful Light)

LIOVODE£23.544.4★279 rev

Solar Fan Hat for Women Sun Hats with 2 Fan Built in Cooling Sunhats Solar Powered for Summer Beach Fishing Outdoor Camping Ladies with Face Masks and Arm Sleeves (Blue)

Kenmohuo£14.742.7★5 rev

Newest

by launch date

Solar Rechargeable Peak Cap USB & Solar Powered Fan Hat Breathable Lightweight Headwear Hat with Fan for Outdoor Hiking Camping Travel (White)

Generic£7.091 rev

1mo ago

Solar Powered Fan Hat Cool Fan Baseball Caps Men Women 3 Adjustable Speed Solar Powered/USB Charging Fan Sun Hats Golf Beach Mesh Caps (Black)

YSINOBEAR£7.072 rev

2mo ago

Adults Mesh Baseball Cap Fishing Beach Hats with Solar Fan Solar Rechargeable Peak Cap USB Breathable Sport Fan Hat with Cooling Fan Solar Powered/USB Charging Sunhat (White)

PEAMOO£9.980 rev

3mo ago

Solar Rechargeable Peak Cap USB Breathable Sport Fan Hat for Men Women Outdoor Running Hiking Fishing (Beige)

GoBrush£8.310 rev

3mo ago

Solar Rechargeable Baseball Cap with USB 3-Speed Fan Outdoor Solar Powered Breathable Baseball Cap for Hiking (Black)

EHOTER£7.715 rev

4mo ago

What buyers say about fan hat

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Hot Weather15%

“The fan delivers steady gentle airflow to cool you down greatly in scorching hot weather”

Quality-Overall12%

“The hat is well made”

Value For Money10%

“Value for money”

Size-Overall6%

“Fit for purpose good vfm and durable”

Weather Proof6%

“suitable for outdoor use”

Advertised Vs Actual Product6%

“read review 👈 Honestly better than I was expecting”

Weight Light4%

“The brim is lightweight”

Comfort-Overall4%

“And comfortable”

Color4%

“Good clear colouring in pixels”

Warmth4%

“So cooling”

What buyers complain about

Value For Money16%

“is not worth the money”

Charging16%

“Broke once charged up not recommended”

Quality-Overall11%

“The quality of the hat isn't amazing”

Weight Heavy5%

“The fans are too heavy”

Comfort-Overall5%

“The hat is not comfortable”

Functionality-Overall5%

“Simply doesn't work”

Size-Overall4%

“These hats come in very big sizes”

Durability4%

“the thing started falling apart”

Strength3%

“Solar mode is a bit weak”

Natural Resource Wastage2%

“Waste of money”

Top return reasons

Size-Overall36%

Functionality-Overall16%

Charging15%

Defective Material/Parts10%

Quality-Overall9%

Instructions/User Manual/Troubleshooting2%

Knot/Thread Quality2%

Strap/String Quality2%

Value For Money1%

Comfort-Overall1%

Common questions

Is fan hat profitable to sell on Amazon United Kingdom?: The niche generates £19K/yr across 51 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (67/100).
How competitive is the fan hat niche?: 28 brands and 40 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in fan hat?: Top complaints mined from reviews: Value For Money, Charging, Quality-Overall. The return rate is 0.9%.
What does it cost to enter the fan hat niche?: Listings span £5.56–£24.15; the average listing price is £13.25 (sweet spot $15–$100). The average incumbent carries 40 reviews — the moat a new listing must climb.