poncho
Worth a lookShows demand growing +156.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+156.9%90-day search growth — must beat 0% to launch
Returns
Great1.7%return rate — above 5% kills the launch gate
Market size
Good£794K£794K/yr · 1.6M searches
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,829.09avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.36avg listing price — sweet spot $15–$100
Price range
Bad£2.76–£14.98cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, poncho is a £794K/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 63/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
poncho market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- £736K–£920K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 0.3%
- Avg brand age
- 45 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
28
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
22%
- Aolegoo38%
- SWOGAA16%
- Start and Drive Ltd9%
- CHGANG6%
- Stathmon5%
- Henrycares4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +156.9% search growth over the last 90 days.Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.2×
Top poncho search terms
- poncho340K/yr
- poncho waterproof adult306K/yr
- rain poncho295K/yr
- waterproof poncho126K/yr
- ponchos89K/yr
- rain poncho adult waterproof95K/yr
- waterproof ponchos adults56K/yr
- rain80K/yr
- ponchos family pack50K/yr
- festival poncho waterproof15K/yr
Top poncho products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aolegoo 6 Pack Ponchos Waterproof with Sleeves and Drawstring Hood Thickened Portable Adult Disposable Waterproof Poncho Ideal for Festival Waterproofing Camping Theme Parks
Aolegoo£7.754.3★916 rev
Aolegoo 2 pack of Rain Ponchos Portable Adults Waterproof Ponchos Reusable raincoat with Hoods for Camping Hiking Travel Amusement Parks Festival Mac (White)
Aolegoo£10.284.3★2,026 rev
SWOGAA Disposable Rain Ponchos for Kids and Adults (Family 6 Pack) -50% Extra Thicker Men or Women Waterproof Emergency Rain Ponchos with Hood - Clear
SWOGAA£7.684.4★197 rev
SWOGAA Disposable Rain Ponchos for Adults 6 Pack - 50% Extra Thicker Men or Women Waterproof Emergency Rain Ponchos with Hood - Lightweight Universal Design - Clear
SWOGAA£7.704.6★284 rev
Stathmon 2 Pack Poncho Waterproof Adult - PU8000mm Reusable Rain Poncho
Stathmon£13.504.7★68 rev
Newest
by launch dateStathmon 2 Pack Poncho Waterproof Adult - PU8000mm Reusable Rain Poncho
Stathmon£13.5068 rev
Henrycares Waterproof Rain Ponchos Adult 4pcs Disposable Clear Raincoats for Women and Men Emergency 150cm with Hood and Sleeves for Outdoor Concert Theme Park Sports Events Camping Hiking
Henrycares£4.69434 rev
ZENO Rain Poncho Waterproof Adult - Festival Poncho - Waterproof Disposable Clear with Hood - Emergency Rain coat for Hiking Cycling Camping Concert - Pack of 4
ZENO£4.151,785 rev
SWOGAA Disposable Rain Ponchos for Adults 6 Pack - 50% Extra Thicker Men or Women Waterproof Emergency Ponchos with Hood - Clear
SWOGAA£7.7015 rev
Habaylin Rain Poncho Poncho Waterproof Clear Disposable Family Pack Emergency Raincoats for Women Men for Festivals Camping Theme Parks
Habaylin£7.72422 rev
Trending
90-day click momentumSWOGAA Disposable Rain Ponchos for Adults 6 Pack - 50% Extra Thicker Men or Women Waterproof Emergency Ponchos with Hood - Clear
SWOGAA£7.704.7★
Stathmon 2 Pack Poncho Waterproof Adult - PU8000mm Reusable Rain Poncho
Stathmon£13.504.7★
Aolegoo 2-Packs Ponchos Portable Poncho Waterproof Adult With Hoods And Sleeves For Camping Concerts Funfair Festival Mac
Aolegoo£10.063.9★
Newbyinn Reusable Raincoats 2 Pack EVA Rain Ponchos for Adults Kids Rain Coats with Hood for Women Men Clear
Newbyinn£7.444.3★
Start and Drive Ltd Poncho Rain Coat Transparent Waterproof Plastic Poncho Adult Size Reusable Ponchos with Hoods Emergency Raincoats Rain Ponchos (2 pcs Transparent)
Start and Drive Ltd£3.944.4★
What buyers say about poncho
What buyers praise and complain about, mined from review topics.What buyers love
“Well made and affordable”
“They fit well”
“Amazing value”
“As described”
“weather proof”
“it remained water proof”
“easy to use”
“Nice quality and lightweight”
“Really keeps your clothes dry from the wet weather”
“seems quite durable”
What buyers complain about
“Poor quality control”
“Quite thin though”
“Was chuffed when revieved wore in light rain water came through”
“was short on my arms”
“To thin”
“quality not good as seam on one of the raincoats was not sealed”
“Dont last”
“I thought it would be more comfortable”
“You sweat”
“Not worth £1”
Top return reasons
Common questions
- Is poncho profitable to sell on Amazon United Kingdom?
- The niche generates £794K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +156.9%. Flapen's verdict: Worth a look (63/100).
- How competitive is the poncho niche?
- 16 brands and 28 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in poncho?
- Top complaints mined from reviews: Quality-Overall, Thickness, Water Resistance. The return rate is 1.7%.
- When does demand for poncho peak?
- Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 5.2× the quietest.
- What does it cost to enter the poncho niche?
- Listings span £2.76–£14.98; the average listing price is £7.36 (sweet spot $15–$100). The average incumbent carries 1,829 reviews — the moat a new listing must climb.