Poncho

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +156.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £794K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+156.9%

Conversion, latest week

6.6%

Market size, estimated

£794Ka year

Peak month

June5.2× the quietest month

Top search term

poncho340K searches a year

Listings sell for £7.36 on average, from £2.76 to £14.98. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £7.36 that is £22K to £29K a year per listing.

Average price

£7.36under the $15 to $100 sweet spot

Price range

£2.76–£14.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

£22K–£29K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #21 within Snow & Rainwear. It carries 1,829 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#21in Snow & Rainwear

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,829per listing

Listings tracked

23

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months