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Sliders

Maybe

Search demand grew +134.9% this quarter. But buyers convert on only 1.0% of searches, so Sliders is a Maybe.

Filters Trending
Flapen Score
64
64 / 100
Top 5% of 2,461 Fashion niches · +16 vs the category median of 48
Market size
£440K/yr3.1M searches / yr
90-day growth
+134.9%search demand this quarter
Competition
14%top-5 click share · 46 brands · 97 sellers

Flapen Score

Sliders against its category

The dotted line is the Fashion average. Past it, Sliders is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sliders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sliders 3.1M times last year and spent an estimated £440K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +134.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £440K a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
+134.9%
Conversion, latest week
1.0%
Market size, estimated
£440Ka year
Peak month
July3.4× the quietest month
Top search term
sliders mens544K searches a year

02 · Price

A sale here is worth £13.77.

Listings sell for £13.77 on average, from £4.88 to £35.58. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £13.77 that is £3K to £7K a year per listing.

Average price
£13.77under the $15 to $100 sweet spot
Price range
£4.88–£35.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
5.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #54 within Shoes. It carries 10,000 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
94%
Out of stock, average day
1.8%
Average rank
#54in Shoes
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,000per listing
Listings tracked
156

04 · Newcomers

Amazon counts 27 of last year's 80 launches as successful.

80 products launched here in the last 12 months. Amazon counts 27 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
80
Successful launches
27Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sliders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

£0£9K£18K£26K£35K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 rising

Sellers

97

Top-5 brand share

61%

Top 20: 88%

Top-5 click share

14%

Top 20: 35%

Open market

36%

  • adidas28%
  • BAGHUY12%
  • NIKE9%
  • BHFRGAS5%
  • PUMA5%
  • Ripord3%

Demand

Sliders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.4×

Search terms

Top Sliders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sliders mens544K/yr
  • mens sliders514K/yr
  • sliders women397K/yr
  • sliders461K/yr
  • womens sliders154K/yr
  • adidas sliders139K/yr
  • nike sliders110K/yr
  • mens sliders size 1097K/yr
  • mens sliders size 9 uk81K/yr
  • slides92K/yr

Reviews and returns

What reviews say buyers love and hate about Sliders

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall40%−0.39

Far Too Big

Poor fit

Extremely small

Comfort-Overall8%+3.24

Not very comfortable

this makes it extremely uncomfortable to walk in

unpleasant to wear

Quality-Overall6%

These are a cheap

Low quality

OK. They seem cheaply made

Feet Fit5%−0.06

Size 8 is too tight on the feet

Couldnt even get my foot in it

Extremely narrow

Hard Feel3%−0.03

Hard

tough

won't be used for anything else as hard and uncomfortable

Love

Comfort-Overall37%+3.24

Comfortable fit

really comfortable to wear

Comfy slippers

Size-Overall14%−0.39

Slim fitting

Fit perfectly

Easy to fit

Quality-Overall8%

Really nice, quality, comfortable sliders

They seem well made so far

Decent quality

Value For Money8%+0.48

Good price

Worth the money

Good value for money

Advertised Vs Actual Product2%−0.01

Does the Job

As described

Just what I wanted

Return

5.0% Return rate 81% Fixable by listing

Size-Overall61%▇█▇▇▇█

Far Too Big

Poor fit

Extremely small

Feet Fit12%█▆▆▇▇▆

Size 8 is too tight on the feet

Couldnt even get my foot in it

Extremely narrow

Width7%▆█▆█▆▆
Comfort-Overall5%███▆▇▇

Not very comfortable

this makes it extremely uncomfortable to walk in

unpleasant to wear

Length2%▇▇▅▇▇█

FAQ

Common Sliders questions

Answered from the same tracked data.