sliders
Worth a lookShows demand growing +134.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+134.9%90-day search growth — must beat 0% to launch
Competition
Incredible14%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good£4.88–£35.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.77avg listing price — sweet spot $15–$100
Market size
Good£440K£440K/yr · 3.1M searches
Returns
Okay5.0%return rate — above 5% kills the launch gate
Review moat
Bad9,999.87avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, sliders is a £440K/yr Amazon United Kingdom market (3.1M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sliders market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- £413K–£551K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 79%
- Out of stock
- 1.8%
- Avg brand age
- 47 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
97
Top-5 brand share
61%
Top 20: 88%
Top-5 click share
14%
Top 20: 35%
Open market
36%
- adidas28%
- BAGHUY12%
- NIKE9%
- BHFRGAS5%
- PUMA5%
- Ripord3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +134.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.4×
Top sliders search terms
- sliders mens544K/yr
- mens sliders514K/yr
- sliders women397K/yr
- sliders461K/yr
- womens sliders154K/yr
- adidas sliders139K/yr
- nike sliders110K/yr
- mens sliders size 1097K/yr
- mens sliders size 9 uk81K/yr
- slides92K/yr
Top sliders products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Unisex Adilette Aqua Slides Shoes Core Black/Cloud White/Core Black 9 UK
adidas£9.934.1★69,027 rev
adidas Unisex Adilette Aqua Slides Shoes Core Black/Cloud White/Core Black 7 UK
adidas£9.244.1★69,027 rev
YoveGxlthrea Shower Slide Shoes for Men and Women Home Sandal Bath Slipper Indoor House Pool College Dorm Non-Slip Black 9/10UK
YoveGxlthrea£7.984.2★63 rev
adidas Unisex Adilette Shower Slides Shoes Core Black/Cloud White 10 UK
adidas£12.734.3★14,771 rev
NIKE Mens Victori One Slide Trail Running Shoe Black White Black 7 UK
NIKE£18.104.5★21,956 rev
Newest
by launch dateadidas Unisex Adilette Aqua Slides Shoes Core Black/Cloud White/Core Black 9 UK
adidas£9.9369,027 rev
adidas Unisex Adilette Aqua Slides Shoes Core Black/Cloud White/Core Black 7 UK
adidas£9.2469,027 rev
adidas Unisex Adilette Shower Slides Shoes Core Black/Cloud White 10 UK
adidas£12.7314,771 rev
adidas Unisex Adilette Shower Slides Shoes Core Black/Cloud White 9 UK
adidas£13.5321,318 rev
adidas Unisex Adilette Shower Slides Shoes Core Black/Core Black/Core Black 11 UK
adidas£12.8821,318 rev
Trending
90-day click momentum
BAGHUY Sliders Women Mens Cloud Sliders Slippers Non-Slip Soft Flip Flops Comfortable Shower Cloud Slippers for Bathroom Pool Beach Indoor & OutdoorPink 3.5-4 UK
BAGHUY£13.044.2★
BAGHUY Sliders Women Mens Cloud Sliders Slippers Non-Slip Soft Flip Flops Comfortable Shower Cloud Slippers for Bathroom Pool Beach Indoor & OutdoorGrey 5-5.5 UK
BAGHUY£12.894.2★
BAGHUY Sliders Women Mens Cloud Sliders Slippers Non-Slip Soft Flip Flops Comfortable Shower Cloud Slippers for Bathroom Pool Beach Indoor & OutdoorBlack 3.5-4 UK
BAGHUY£12.864.2★
BAGHUY Sliders Women Mens Cloud Sliders Slippers Non-Slip Soft Flip Flops Comfortable Shower Cloud Slippers for Bathroom Pool Beach Indoor & OutdoorBlack 12-13 UK
BAGHUY£12.874.2★
PUMA Unisex PURECAT 2.0 Slide Sandal Black White 11 UK
PUMA£9.554.3★
What buyers say about sliders
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable fit”
“Slim fitting”
“Really nice, quality, comfortable sliders”
“Good price”
“Does the Job”
“The colour is very good”
“they are lightweight on my feet”
“They have a very thick base which is comfortable to walk on”
“Love these so convenient”
“Durable material that will last for under £20”
What buyers complain about
“Far Too Big”
“Not very comfortable”
“These are a cheap”
“Size 8 is too tight on the feet”
“Hard”
“then they started rubbing on my foot causing blisters”
“the materials used are poor”
“Totally misleading and pointless including the word in the description”
“thats the risk of wanting baby pink colour”
“if you look at the price history they have never been £33. Just one to watch out for and Amazon not being transparent with their deals!”
Top return reasons
Common questions
- Is sliders profitable to sell on Amazon United Kingdom?
- The niche generates £440K/yr across 156 tracked products. 27 of 80 products launched in the last 360 days are still selling. 90-day search growth is +134.9%. Flapen's verdict: Worth a look (64/100).
- How competitive is the sliders niche?
- 46 brands and 97 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in sliders?
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 5.0%.
- When does demand for sliders peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.4× the quietest.
- What does it cost to enter the sliders niche?
- Listings span £4.88–£35.58; the average listing price is £13.77 (sweet spot $15–$100). The average incumbent carries 10,000 reviews — the moat a new listing must climb.