Mens Boxers

Shoppers searched for this 8.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.8M a year.

Searches, last 12 months

8.2M

Growth, 90 days vs prior 90

+21.3%

Conversion, latest week

2.0%

Market size, estimated

£2.8Ma year

Peak month

December3.1× the quietest month

Top search term

mens boxers1.8M searches a year

Listings sell for £17.10 on average, from £7.90 to £31.37. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At £17.10 that is £34K to £43K a year per listing.

Average price

£17.10inside the $15 to $100 sweet spot

Price range

£7.90–£31.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

2,000–2,500

Revenue per listing a year

£34K–£43K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #22 within Underwear. It carries 19,110 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

97%

Out of stock, average day

0.9%

Average rank

#22in Underwear

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

19,110per listing

Listings tracked

79

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

51 months