Amazon United States
$69.8B/yr of tracked demand — 114,476 tracked niches across 20 categories on Amazon United States (median 90-day growth +0.7%) — led by Squirrel Repellent at 88/100.
Amazon United States in one read
Everything a seller checks before picking a lane, in three answers.
How big is it?
A $69.8B/yr marketplace: 114,476 tracked niches across 20 categories. 39.7M Amazon searches last week.
$69.8B
tracked market / yr
Where is it heading?
The median niche grew +0.7% in search demand over the last 90 days. Demand peaks in Dec.
+0.7%
median 90-day growth
How open is it?
3,963 of 114,476 tracked niches clear our launch bar today. 25,793 run without a dominant brand.
3,963
launch-ready niches
Filters
Find your opening in Amazon United States niches
Each filter is an opening a new seller can win. 8,754 Amazon United States niches are trending right now, and one click opens every one that qualifies.
Market map
Every tracked category sized by yearly market — the marketplace at a glance.
Health & Household
$14.8B14,768 niches
Beauty & Personal Care
$8.1B10,978 niches
Electronics
$8.1B8,347 niches
Home & Kitchen
$6.2B11,240 niches
Tools & Home Improvement
$5.7B9,536 niches
Patio, Lawn & Garden
$5.0B8,839 niches
Clothing, Shoes & Jewelry
$4.1B16,930 niches
Sports & Outdoors
$3.9B8,101 niches
Pet Supplies
$3.2B3,978 niches
Automotive
$3.0B7,287 niches
Baby Products
$1.9B2,472 niches
Cell Phones & Accessories
$1.7B2,221 niches
Toys & Games
$1.7B3,143 niches
Arts, Crafts & Sewing
$1.5B4,656 niches
Appliances
$527.2M845 niches
+5 too small to tile at tap-target size — every entry is listed below the map
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — median niche search growth of +0.7% over the last 90 days.
Peak months: Dec · busiest ÷ quietest = 1.8×
Latest week hidden while niches are still reporting it.
Categories
Every United States category we track, ranked by yearly tracked market.
Health & Household
$14.8B/yr
14,768 niches tracked
Beauty & Personal Care
$8.1B/yr
10,978 niches tracked
Electronics
$8.1B/yr
8,347 niches tracked
Home & Kitchen
$6.2B/yr
11,240 niches tracked
Tools & Home Improvement
$5.7B/yr
9,536 niches tracked
Patio, Lawn & Garden
$5.0B/yr
8,839 niches tracked
Clothing, Shoes & Jewelry
$4.1B/yr
16,930 niches tracked
Sports & Outdoors
$3.9B/yr
8,101 niches tracked
Pet Supplies
$3.2B/yr
3,978 niches tracked
Automotive
$3.0B/yr
7,287 niches tracked
Baby Products
$1.9B/yr
2,472 niches tracked
Cell Phones & Accessories
$1.7B/yr
2,221 niches tracked
Toys & Games
$1.7B/yr
3,143 niches tracked
Arts, Crafts & Sewing
$1.5B/yr
4,656 niches tracked
Appliances
$527.2M/yr
845 niches tracked
Musical Instruments
$265.5M/yr
437 niches tracked
Industrial & Scientific
$260.0M/yr
262 niches tracked
Office Products
$134.5M/yr
426 niches tracked
Other
$1.5M/yr
8 niches tracked
Amazon Luxury
$79K/yr
2 niches tracked
Niches
The marketplace four ways: who scores best, who sells most, who is gaining searches, and who just emerged.
Best Flapen score
Biggest markets
Trending
Products
The marketplace's products three ways: who sells most, who is gaining clicks, and who just landed.
Top sellers
by 90-day clicks
Flexzilla Garden Hose 5/8 in. x 50 ft. Lightweight All-Weather Water Hose Durable and Flexible Leak-Free Connections
- Price
- $38.47
- Rating
- 4.4/5
- Reviews
- 101,350
- Age
- 16y ago
Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz
- Price
- $7.40
- Rating
- 4.5/5
- Reviews
- 39,418
- Age
- 27y ago
Okela Boob Tape - Breast Lift Tape for Large Breast Body Tape for Breast Lift w 2 Pcs Breast Petal Adhesive Bra
- Price
- $10.73
- Rating
- 3.8/5
- Reviews
- 17,936
- Age
- 6y ago
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50 Water Resistant Oxybenzone Free Sunblock 6oz each Twin Pack
- Price
- $12.83
- Rating
- 4.8/5
- Reviews
- 26,012
- Age
- 9y ago
Portable Air Conditioner 3-in-1 8500 BTU AC Unit with Fan & Dehumidifier Quiet Cooling for Bedroom Home Office up to 450 sq.ft Includes Complete Window Mount Kit
- Price
- $193.70
- Rating
- 3.3/5
- Reviews
- 264
- Age
- 3mo ago
Trending
90-day click momentum
20 Pack Urinal screens deodorizer 3D anti-splash odor protection urinal cakes for men bathroomtoilet splash guard for menfive scents urinal mats (20)
- Price
- $20.25
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 5mo ago
Dog Allergy Relief Chews Itch Relief Skin & Coat Supplement: No Fillers Just Flavor - Itchy Skin Relief Treatment w/Omega 3 Fish Oil - Itching & Paw Licking Dry Skin & Hot Spots -Made in USA-180Ct
- Price
- $20.26
- Rating
- 4.8/5
- Reviews
- 31
- Age
- 1y ago
Pizcxlvy Dog Allergy Chews 200 Ct - Itch Relief for Dogs Immune Support with Colostrum Probiotics & Omega 3 - Seasonal Allergies Anti-Itch Skin & Coat Supplement Itchy Skin & Paw Relief Bites
- Price
- $26.23
- Rating
- 4.1/5
- Reviews
- 26
- Age
- 2mo ago
Taraxa Dog Allergy Support Chews 200ct forAllergy and Itching Dogs Seasonal Allergies
- Price
- $27.86
- Rating
- 4.1/5
- Reviews
- 59
- Age
- 2mo ago
Dog Allergy Chews Dog Allergy Relief for Itching Skin Paw Licking Yeast Relief Hot Spots Itchy Ears & Seasonal Allergies Immune Support with Colostrum Probiotics Chicken Flavor (200ct)
- Price
- $22.49
- Rating
- 4.4/5
- Reviews
- 126
- Age
- 3mo ago
Newest
by launch date
AQUASTRONG Sand Filter Pump for Above Ground Pool with Timer Pool Pumps Above Ground Pool Filter With 6-Way Valve Improved Circulation and Filtration 20in Up to 38000 GAL
- Price
- $502.41
- Rating
- 3.7/5
- Reviews
- 45
- Age
- today
Conelist Patriotic American Star Candles White Blue Red 4th of July Debossed Star Pillar Candle 6 Inch Pastel Candlesticks Memorial Day Home Decor 250th Anniversary Independence Day Party Decorations
- Price
- $18.36
- Rating
- 5.0/5
- Reviews
- 3
- Age
- today
3 way Hose SplitterGarden Hose Connector and Outdoor Faucet Splitter with Shutoff Valves Hoses Adapter -T Water Spigot Splitter Water Pipe Connector3/4 GHT Thread For Home Outdoor Gardenred blue
- Price
- $14.42
- Rating
- 4.4/5
- Reviews
- 37
- Age
- today
Vidapool 13in Sand Filter Pump for Above Ground Pool with Timer 2/3 HP 3000 GPH Pool Pumps Above Ground for Pools up to 13 000 Gallons Pool Sand Filter with 6-Way Valve Efficient Filtration
- Price
- $189.70
- Rating
- 3.9/5
- Reviews
- 26
- Age
- today
Portable Pool Vacuum for Above Ground/Inground Pool Pool Cleaner Vacuum with 3 Scrub Brushes Pool Leaf Vacuum & Nylon Mesh Net Pool Cleaners for Swimming Spa Fountain Pond Hot Tub Pure Green
- Price
- $22.37
- Rating
- 3.7/5
- Reviews
- 13
- Age
- today
Common Amazon United States questions
The questions sellers ask about the marketplace, answered from the same tracked metrics.