Amazon US Niche Research — 114,170 Niches Scored (2026)
Niches tracked
114,170
across 19 categories
Market size/yr
$69.6B
Median growth (90d)
+0.7%
90-day search growth
Latest weekly searches
186.4M
week of 2026-07-26
Where the money is
Yearly tracked market size by categoryHealth & Household
$15.2B15,338 niches
Beauty & Personal Care
$8.1B10,978 niches
Electronics
$8.1B8,348 niches
Home & Kitchen
$5.8B10,620 niches
Tools & Home Improvement
$5.7B9,536 niches
Patio, Lawn & Garden
$5.0B8,839 niches
Clothing, Shoes & Jewelry
$4.1B16,932 niches
Sports & Outdoors
$3.9B8,101 niches
Pet Supplies
$3.2B3,979 niches
Automotive
$3.0B7,287 niches
Baby Products
$1.9B2,473 niches
Cell Phones & Accessories
$1.7B2,222 niches
Toys & Games
$1.7B3,143 niches
Arts, Crafts & Sewing
$1.5B4,656 niches
Appliances
$527.2M845 niches
+4 too small to tile at tap-target size — every entry is listed below the map
Demand
Weekly Amazon search volume, last 108 weeks.Latest week hidden while niches are still reporting it.
Movers — 90-day search growth
Rising
Cooling
Categories
| # | Category | Niches | Market/yr | Median 90d | Launch-ready | Score |
|---|---|---|---|---|---|---|
| 1 | Health & Household | 15,338 | $15.2B | -1.4% | 755 | 49 |
| 2 | Beauty & Personal Care | 10,978 | $8.1B | -1.1% | 539 | 48 |
| 3 | Electronics | 8,348 | $8.1B | -2.6% | 131 | 43 |
| 4 | Home & Kitchen | 10,620 | $5.8B | -0.6% | 289 | 49 |
| 5 | Tools & Home Improvement | 9,536 | $5.7B | +0.0% | 304 | 48 |
| 6 | Patio, Lawn & Garden | 8,839 | $5.0B | +62.4% | 700 | 56 |
| 7 | Clothing, Shoes & Jewelry | 16,932 | $4.1B | -0.1% | 157 | 45 |
| 8 | Sports & Outdoors | 8,101 | $3.9B | +12.3% | 302 | 47 |
| 9 | Pet Supplies | 3,979 | $3.2B | +0.8% | 246 | 51 |
| 10 | Automotive | 7,287 | $3.0B | +7.4% | 247 | 49 |
| 11 | Baby Products | 2,473 | $1.9B | -3.9% | 64 | 44 |
| 12 | Cell Phones & Accessories | 2,222 | $1.7B | -7.9% | 44 | 46 |
| 13 | Toys & Games | 3,143 | $1.7B | -4.2% | 84 | 46 |
| 14 | Arts, Crafts & Sewing | 4,656 | $1.5B | -5.7% | 65 | 47 |
| 15 | Appliances | 845 | $527.2M | -1.8% | 25 | 45 |
| 16 | Musical Instruments | 437 | $265.5M | -9.7% | 1 | 44 |
| 17 | Office Products | 426 | $134.5M | -17.9% | 1 | 47 |
| 18 | Other | 8 | $1.5M | -10.5% | 0 | 36 |
| 19 | Amazon Luxury | 2 | $79K | -37.4% | 0 | 34 |
Best niches right now
| # | Nicho | Veredicto | Puntuación | Mercado/año | 90 d | Top 5 | Valoración | Precio |
|---|---|---|---|---|---|---|---|---|
| 1 | squirrel repellent Patio, Lawn & Garden | Launch it | 88 | $2.3M | +140.5% | 28% | 3.4★ | $26.86 |
| 2 | tomato cage Patio, Lawn & Garden | Launch it | 87 | $4.4M | +261.3% | 30% | 4.2★ | $28.05 |
| 3 | mole repellent for lawns Patio, Lawn & Garden | Launch it | 87 | $3.6M | +155.2% | 43% | 3.5★ | $36.66 |
| 4 | america 250 flag Patio, Lawn & Garden | Launch it | 87 | $2.3M | +389.5% | 21% | 4.4★ | $22.39 |
| 5 | jet nozzle high pressure hose nozzle Patio, Lawn & Garden | Launch it | 87 | $1.5M | +628.3% | 28% | 2.3★ | $26.07 |
| 6 | soaker hose Patio, Lawn & Garden | Launch it | 86 | $3.1M | +223.7% | 35% | 4.1★ | $28.34 |
| 7 | pool hoses for above ground pools Patio, Lawn & Garden | Launch it | 86 | $1.5M | +401.5% | 26% | 4.1★ | $23.18 |
| 8 | trellis Patio, Lawn & Garden | Launch it | 85 | $5.0M | +111.5% | 21% | 4.2★ | $28.32 |