Pill Poppers for Dogs

Shoppers searched for this 10.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245.4M a year.

Searches, last 12 months

10.4M

Growth, 90 days vs prior 90

+15.6%

Conversion, latest week

6.2%

Market size, estimated

$245.4Ma year

Peak month

June3.4× the quietest month

Top search term

dji osmo pocket 33.0M searches a year

Listings sell for $380.91 on average, from $6.48 to $1042.79. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 40,000 to 50,000 of them. At $380.91 that is $15.2M to $19.0M a year per listing.

Average price

$380.91above the $15 to $100 sweet spot

Price range

$6.48–$1042.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

40,000–50,000

Revenue per listing a year

$15.2M–$19.0M

Returns

0.2%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #29 within Treats. It carries 8,667 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

67%

Out of stock, average day

0.0%

Average rank

#29in Treats

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

8,667per listing

Listings tracked

21

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

42 months