Bully Sticks

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.4M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

14.6%

Market size, estimated

$12.4Ma year

Peak month

December1.5× the quietest month

Top search term

bully sticks1.4M searches a year

Listings sell for $28.57 on average, from $8.50 to $67.29. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $28.57 that is $286K to $357K a year per listing.

Average price

$28.57inside the $15 to $100 sweet spot

Price range

$8.50–$67.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

10,000–12,500

Revenue per listing a year

$286K–$357K

Returns

0.0%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Treats. It carries 6,175 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#18in Treats

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

6,175per listing

Listings tracked

43

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

70 months