Dog Kennel Outdoor

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+12.9%

Conversion, latest week

0.7%

Market size, estimated

$3.4Ma year

Peak month

March2.0× the quietest month

Top search term

dog kennel outdoor1.0M searches a year

Listings sell for $201.66 on average, from $27.98 to $698.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $201.66 that is $20K to $50K a year per listing.

Average price

$201.66above the $15 to $100 sweet spot

Price range

$27.98–$698.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$20K–$50K

Returns

1.9%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #102 within Crates, Houses & Pens. It carries 291 reviews at 3.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

43%

Out of stock, average day

21.9%

Average rank

#102in Crates, Houses & Pens

Average rating

3.70 starsAmazon United States average 4.42 stars

Average reviews

291per listing

Listings tracked

94

55 products launched here in the last 12 months. 39 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

55

Successful launches

39Amazon's first-year sales bar

Average brand age

34 months