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Flea Repellent for Dogs

Pass

Flea Repellent for Dogs scores 73 out of 100, a Pass. Shoppers spend an estimated $1.7M a year here, search demand grew +136.7% this quarter, and an estimated 1.0% of orders come back.

Filters Trending
Flapen Score
73
73 / 100
Top 1% of 3,978 Pet Supplies niches · +22 vs the category median of 51
Market size
$1.7M/yr834K searches / yr
90-day growth
+136.7%search demand this quarter
Competition
58%top-5 click share · 12 brands · 53 sellers

Flapen Score

Flea Repellent for Dogs against its category

The dotted line is the Pet Supplies average. Past it, Flea Repellent for Dogs is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flea Repellent for Dogs market on Amazon at a glance

Shoppers on Amazon United States searched for Flea Repellent for Dogs 834K times last year and spent an estimated $1.7M. The top 5 brands take 83% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 73 out of 100, a Pass.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 834K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +136.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
834K
Growth, 90 days vs prior 90
+136.7%
Conversion, latest week
10.7%
Market size, estimated
$1.7Ma year
Peak month
June4.3× the quietest month
Top search term
flea spray for dogs195K searches a year

02 · Price

A sale here is worth $18.80.

Listings sell for $18.80 on average, from $7.58 to $37.39. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $18.80 that is $75K to $94K a year per listing.

Average price
$18.80inside the $15 to $100 sweet spot
Price range
$7.58–$37.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
$75K–$94K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Flea & Tick Control. It carries 29,355 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Flea & Tick Control
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
29,355per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Flea Repellent for Dogs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

53

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

13%

  • Brand 137%
  • Brand 221%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Flea Repellent for Dogs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.3×

Search terms

Top Flea Repellent for Dogs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flea spray for dogs195K/yr
  • flea and tick spray for dogs110K/yr
  • tick spray for dogs52K/yr
  • flea and tick spray85K/yr
  • vets best flea and tick home spray86K/yr
  • zesty paws flea and tick spray28K/yr
  • dog tick spray23K/yr
  • vets best49K/yr
  • vets best flea and tick spray26K/yr
  • dog flea spray41K/yr

Reviews and returns

What reviews say buyers love and hate about Flea Repellent for Dogs

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Smell”
26%of negative reviews mention “Functionality-Overall”
1.0%of orders come back
“Does not work well”
A buyer, on “Functionality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Flea Repellent for Dogs questions

Answered from the same tracked data.