Dog Toys
PassDog Toys scores 73 out of 100, a Pass. Shoppers spend an estimated $35.7M a year here, demand is soft, at -6.0% this quarter, and an estimated 0.9% of orders come back.
- Flapen Score
- 73 / 100Top 1% of 3,978 Pet Supplies niches · +22 vs the category median of 5173
- Market size
- $35.7M/yr44.5M searches / yr
- 90-day growth
- -6.0%search demand this quarter
- Competition
- 18%top-5 click share · 62 brands · 251 sellers
Flapen Score
Dog Toys against its category
The dotted line is the Pet Supplies average. Past it, Dog Toys is stronger. Inside it, weaker.
Market
The Dog Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Toys 44.5M times last year and spent an estimated $35.7M. The top 5 brands take 38% of clicks. Demand peaks in Dec. Flapen scores it 73 out of 100, a Pass.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 44.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35.7M a year.
- Searches, last 12 months
- 44.5M
- Growth, 90 days vs prior 90
- -6.0%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $35.7Ma year
- Peak month
- December3.5× the quietest month
- Top search term
- dog toys13.7M searches a year
02 · Price
A sale here is worth $13.43.
Listings sell for $13.43 on average, from $2.92 to $120.97. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 15,000 to 20,000 of them. At $13.43 that is $201K to $269K a year per listing.
- Average price
- $13.43under the $15 to $100 sweet spot
- Price range
- $2.92–$120.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $201K–$269K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #22 within Toys. It carries 19,596 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #22in Toys
- Average rating
- 4.31 starsAmazon United States average 4.42 stars
- Average reviews
- 19,596per listing
- Listings tracked
- 115
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Dog Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Best Pet Supplies Interactive Squeaky Dog Chew Toy Ideal Dog Toys for Chewers Small Medium & Large Dogs and Fetch Lovers - Crinkle Duck (Yellow) Large
- Price
- $6.53
- Rating
- 4.3/5
- Reviews
- 51,431
- Age
- 4y ago
Benebone Wishbone Durable Dog Chew Toy for Aggressive Chewers Real Bacon Made in USA Medium
- Price
- $11.37
- Rating
- 4.5/5
- Reviews
- 83,366
- Age
- 11y ago
Jeefome Dog Toys for Aggressive Chewers - Tough Indestructible Dog Chew Toys for Large Medium Small Breed Dogs to Keep Them Busy
- Price
- $10.91
- Rating
- 4.0/5
- Reviews
- 10,780
- Age
- 3y ago
Zeaxuie 9 Pack Luxury Puppy Toys for Teething Small Dogs Puppy Chew Toys with Cute Squeaky Dog Toys Ball and More Rope Dog Chew Toys
- Price
- $10.49
- Rating
- 4.5/5
- Reviews
- 9,610
- Age
- 5y ago
Frienhund Tough Dog Toys for Aggressive Chewers 3 Pack Indestructible Dog Toys for Large Dogs Dog Chew Toys Aggressive Chew Toys to Keep Them Busy Dog Toy for 30-75lbs Medium/Large Breeds
- Price
- $14.64
- Rating
- 4.3/5
- Reviews
- 6,129
- Age
- 1y ago
Trending
estimated 90-day click momentum
LOYEE 8 Pack Puppy Toys for Small Dogs Luxury Dog Chew Toys with Squeaky Plush Toys Rope Toys and Ball Teething Toys for Puppy Supplies
- Price
- $8.58
- Rating
- 4.5/5
- Reviews
- 2,482
- Age
- 7mo ago
Multipet Lamb Chop Dog Plush Toy - Squeaky Toy for All Dogs - Extra Soft Plush - Stuffed Animal Dog Toy for Cuddling & Playing - Cute Pet Toy (6 Cream)
- Price
- $3.87
- Rating
- 4.5/5
- Reviews
- 81,299
- Age
- 15y ago
Pupstages Cutie Chewies Hedgehog Dental Dog Chew Toy Multi-Textured Massages Gums Floats & Bounces for Teething Puppies & Small Dogs 5 x 3.5 x 1
- Price
- $5.71
- Rating
- 4.0/5
- Reviews
- 2,057
- Age
- 6y ago
Pupstages Cool Teething Stick Puppy Chew Toy for 06 Month Puppies Teething Relief Freezable & Durable
- Price
- $4.78
- Rating
- 4.4/5
- Reviews
- 17,573
- Age
- 21y ago
LEGEND SANDY Tough Dog Toys Stuffed Chew Large Dog Toys to Keep Them Busy Interactive Squeaky Tug of War Doggie Toy Crinkle Blue Octopus
- Price
- $13.96
- Rating
- 4.0/5
- Reviews
- 27,058
- Age
- 2y ago
Newest
by launch dateLOYEE 8 Pack Puppy Toys for Small Dogs Luxury Dog Chew Toys with Squeaky Plush Toys Rope Toys and Ball Teething Toys for Puppy Supplies
- Price
- $8.58
- Rating
- 4.5/5
- Reviews
- 2,482
- Age
- 7mo ago
Frienhund Tough Dog Toys for Aggressive Chewers 3 Pack Indestructible Dog Toys for Large Dogs Dog Chew Toys Aggressive Chew Toys to Keep Them Busy Dog Toy for 30-75lbs Medium/Large Breeds
- Price
- $14.64
- Rating
- 4.3/5
- Reviews
- 6,129
- Age
- 1y ago
LEGEND SANDY Tough Dog Toys Stuffed Chew Large Dog Toys to Keep Them Busy Interactive Squeaky Tug of War Doggie Toy Crinkle Blue Octopus
- Price
- $13.96
- Rating
- 4.0/5
- Reviews
- 27,058
- Age
- 2y ago
Best Pet Supplies Interactive Squeaky Dog Chew Toy Ideal Dog Toys for Chewers Small Medium & Large Dogs and Fetch Lovers - Crinkle Chicken (Brown) Large
- Price
- $8.59
- Rating
- 4.3/5
- Reviews
- 51,431
- Age
- 2y ago
WinTour Tough Dog Toys for Aggressive Chewers Indestructible Dog Chewers for Medium & Large Breeds Squeaky Durable Chew Toys to Keep Them Busy Reduce Boredom Teeth Cleaning Bacon Flavor
- Price
- $9.86
- Rating
- 4.2/5
- Reviews
- 8,579
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.
Brands
62 falling
Sellers
251
Est. top-5 brand share
38%
Top 20: 73%
Est. top-5 click share
18%
Top 20: 46%
Open market
59%
- Best Pet Supplies12%
- KONG10%
- Zeaxuie6%
- Benebone5%
- Multipet5%
- Nylabone3%
Demand
Dog Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.5×
Search terms
Top Dog Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog toys13.7M/yr
- dog6.0M/yr
- dog toys for aggressive chewers3.7M/yr
- puppy toys2.2M/yr
- dog toy2.8M/yr
- kong dog toys2.2M/yr
- interactive dog toys2.0M/yr
- dog chew toys1.4M/yr
- dog stuff1.2M/yr
- puppy teething toys1.1M/yr
Reviews and returns
What reviews say buyers love and hate about Dog Toys
We read the reviews and the return reasons for every product selling here.
“Coming apart already”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Pet Oral Tartar Remover Spray
$100K/yr>1,000%
Bully Sticks
$12.4M/yr-6.9%
Phosphate Test Kit
$194K/yr+152.5%
Kitten Bottles for Nursing
$457K/yr+166.2%
Flea and Tick Prevention for Cats
$18.0M/yr+48.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data