Pokemon Cards
PassPokemon Cards scores 71 out of 100, a Pass. Shoppers spend an estimated $400.8M a year here, search demand grew +112.6% this quarter, and an estimated 0.3% of orders come back.
- Flapen Score
- 71 / 100Top 1% of 3,143 Toys & Games niches · +25 vs the category median of 4671
- Market size
- $400.8M/yr137.9M searches / yr
- 90-day growth
- +112.6%search demand this quarter
- Competition
- 38%top-5 click share · 3 brands · 488 sellers
Flapen Score
Pokemon Cards against its category
The dotted line is the Toys & Games average. Past it, Pokemon Cards is stronger. Inside it, weaker.
Market
The Pokemon Cards market on Amazon at a glance
Shoppers on Amazon United States searched for Pokemon Cards 137.9M times last year and spent an estimated $400.8M. All 3 brands take every click. Flapen scores it 71 out of 100, a Pass.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 137.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +112.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $400.8M a year.
- Searches, last 12 months
- 137.9M
- Growth, 90 days vs prior 90
- +112.6%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $400.8Ma year
- Top search term
- pokemon cards30.1M searches a year
02 · Price
A sale here is worth $62.38.
Listings sell for $62.38 on average, from $6.24 to $254.14. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 50,000 to 60,000 of them. At $62.38 that is $3.1M to $3.7M a year per listing.
- Average price
- $62.38inside the $15 to $100 sweet spot
- Price range
- $6.24–$254.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 50,000–60,000
- Revenue per listing a year
- $3.1M–$3.7M
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #413 within Collectible Card Games. It carries 4,244 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 79%
- Out of stock, average day
- 1.4%
- Average rank
- #413in Collectible Card Games
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 4,244per listing
- Listings tracked
- 48
04 · Newcomers
20 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 20Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Pokemon Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
3 falling
Sellers
488
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
38%
Top 20: 75%
Open market
0%
- Brand 191%
- Brand 27%
- Brand 31%
Demand
Pokemon Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Pokemon Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pokemon cards30.1M/yr
- pokemon17.0M/yr
- pokemon booster packs2.7M/yr
- pokemon tcg3.2M/yr
- pokemon booster box3.6M/yr
- pokemon packs2.0M/yr
- pokemon etb1.4M/yr
- pokmon cards1.3M/yr
- pokemon cards packs1.6M/yr
- pokmon995K/yr
Reviews and returns
What reviews say buyers love and hate about Pokemon Cards
We read the reviews and the return reasons for every product selling here.
“Far too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pokemon Cards questions
Answered from the same tracked data.