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Mahjong Mat

Mahjong Mat clears our launch bar: a $2.8M/yr market growing +35.4% this quarter with returns at 3.4%.

Flapen Score

71
Launch it

Top 1% of 3,143 Toys & Games niches · +25 vs the category median of 46

Market size 96Growth 60Conversion 28Competition 87Returns 45Price range 91Avg price 95Brand share 96Review moat 93Quality gap 40
This niche Category average · 3,143 niches

Is Mahjong Mat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Mahjong Mat is a $2.8M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 71/100.

Mahjong Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +35.4% over the last 90 days and 2.3% of searches end in a purchase.

$2.8M

revenue / yr

Units sold / yr100K
Search volume / yr+35.4%4.3M
Conversion rate2.3%
Avg price$28.68

Who owns the niche?

The top 5 brands hold 36% of demand, so 64% of the market is open.

64%

open market share

Brands · sellers52 · 61
Top-5 product click share28%
Open market64%
Avg brand age10 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 69 products

Sponsored placement93%
New entrants (1y)48· 35 succeeded
Avg rating4.5★
Avg reviews132

Top Mahjong Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

$0$56K$112K$168K$223K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 rising

Sellers

61

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

28%

Top 20: 63%

Open market

60%

  • TIASUSAN10%
  • InnoBeta7%
  • YOMEYOT7%
  • ECVLRTK6%
  • Gedgan6%
  • Sonwyoung5%

Mahjong Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.3MCVR2.3%Products69Brands52Top 5 Brands36%OOS Rate6.6%Rating4.5★Reviews132Avg BSR#107
200K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×

Top Mahjong Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mahjong mat2.7M/yr
  • mahjong mats274K/yr
  • mahjong mat with rules184K/yr
  • mah jongg mat140K/yr
  • mahjong mat for table345K/yr
  • american mahjong mat81K/yr
  • mah jong mat64K/yr
  • pink mahjong mat61K/yr
  • green mahjong mat53K/yr
  • blue mahjong mat49K/yr

What reviews say buyers love and hate about Mahjong Mat

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Quality-Overall20%

Good Quality Mat

Color17%

Beautiful colors

Value For Money7%

Excellent value

Design-Overall5%

Beautiful design

Size-Overall5%

I like the size

What buyers complain about

51% of reviews
Wrinkles15%

Very Wrinkled

Color8%

Muted colors

Size-Overall6%

just a bit short

Smell5%

It just smells weird

Quality-Overall4%

Disappointed in quality

Mahjong Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

3.4%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
31%
2Size-Overall
16%
3Defective Material/Parts
8%
4Wrinkles
7%
5Advertised Vs Actual Product
6%

Common Mahjong Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mahjong Mat 71/100 on Amazon United States — Launch it. The niche generates $2.8M/yr across 69 tracked products. 35 of 48 products launched in the last 360 days are still selling. Search demand moved +35.4% over the last 90 days.
Search demand for Mahjong Mat on Amazon United States peaks in Apr–May–Jun–Jul, where the busiest month runs 4.1× the quietest.