Is Mahjong Mat profitable to sell on Amazon United States?

Flapen scores Mahjong Mat 71 out of 100 on Amazon United States, a Pass. Shoppers spend $2.8M a year across 69 tracked products. 35 of the 48 products launched in the last year cleared the first-year sales bar. Search demand grew +35.4% in the last 90 days.

How competitive is the Mahjong Mat niche on Amazon United States?

52 brands and 61 sellers compete in Mahjong Mat on Amazon United States. The top 5 Mahjong Mat products take 28% of clicks, and the top 5 brands take 36%.

What do buyers complain about in Mahjong Mat?

Mahjong Mat buyers on Amazon United States complain most about Wrinkles, Color, and Size-Overall. An estimated 3.4% of orders come back.

When does demand for Mahjong Mat peak?

Search demand for Mahjong Mat on Amazon United States peaks in Apr–May–Jun–Jul, and the busiest month runs 4.1× the quietest.

What does it cost to enter the Mahjong Mat niche?

Mahjong Mat sells for $28.68 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $12.72 to $64.29. The average product has 132 reviews, the count a new listing must catch up to.

Mahjong Mat

Pass

Mahjong Mat scores 71 out of 100, a Pass. Shoppers spend an estimated $2.8M a year here, search demand grew +35.4% this quarter, and an estimated 3.4% of orders come back.

Filters No Dominant Brand

Flapen Score: 71
71 / 100Top 1% of 3,143 Toys & Games niches · +25 vs the category median of 46
Market size: $2.8M/yr4.3M searches / yr
90-day growth: +35.4%search demand this quarter
Competition: 28%top-5 click share · 52 brands · 61 sellers

Flapen Score

Mahjong Mat against its category

The dotted line is the Toys & Games average. Past it, Mahjong Mat is stronger. Inside it, weaker.

71Pass

This niche Category average

See the method

Market

The Mahjong Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Mahjong Mat 4.3M times last year and spent an estimated $2.8M. The top 5 brands take 36% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months: 4.3M
Growth, 90 days vs prior 90: +35.4%
Conversion, latest week: 2.3%
Market size, estimated: $2.8Ma year
Peak month: July4.1× the quietest month
Top search term: mahjong mat2.7M searches a year

02 · Price

A sale here is worth $28.68.

Listings sell for $28.68 on average, from $12.72 to $64.29. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $28.68 that is $22K to $29K a year per listing.

Average price: $28.68inside the $15 to $100 sweet spot
Price range: $12.72–$64.29
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 80K–100K
Units per listing a year: 750–1,000
Revenue per listing a year: $22K–$29K
Returns: 3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #107 within Game Accessories. It carries 132 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 6.6%
Average rank: #107in Game Accessories
Average rating: 4.51 starsAmazon United States average 4.42 stars
Average reviews: 132per listing
Listings tracked: 69

04 · Newcomers

35 of last year's 48 launches cleared the first-year sales bar.

48 products launched here in the last 12 months. 35 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 10 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 48
Successful launches: 35Amazon's first-year sales bar
Average brand age: 10 months

Products

Top Mahjong Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

52 rising

Sellers

Top-5 brand share

36%

Top 20: 77%

Top-5 click share

28%

Top 20: 63%

Open market

60%

Brand 110%
Brand 27%
Brand 37%
Brand 46%
Brand 56%
Brand 65%

Demand

Mahjong Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×

Search terms

Top Mahjong Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mahjong mat2.7M/yr +42.0%1.3% conv.
mahjong mats274K/yr +69.3%0.9% conv.
mahjong mat with rules184K/yr +114.6%1.6% conv.
mah jongg mat140K/yr +20.5%1.9% conv.
mahjong mat for table345K/yr -66.2%1.5% conv.
american mahjong mat81K/yr +42.5%1.5% conv.
mah jong mat64K/yr +59.9%1.4% conv.
pink mahjong mat61K/yr +28.5%0.5% conv.
green mahjong mat53K/yr +35.7%0.4% conv.
blue mahjong mat49K/yr +41.7%0.6% conv.

Reviews and returns

What reviews say buyers love and hate about Mahjong Mat

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”

15%of negative reviews mention “Wrinkles”

3.4%of orders come back

“Very Wrinkled”

A buyer, on “Wrinkles”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Mahjong Mat questions

Answered from the same tracked data.

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