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Pokemon Card Binder

Pass

Pokemon Card Binder scores 71 out of 100, a Pass. Shoppers spend an estimated $9.5M a year here, search demand grew +14.1% this quarter, and an estimated 1.0% of orders come back.

Flapen Score
71
71 / 100
Top 1% of 3,143 Toys & Games niches · +25 vs the category median of 46
Market size
$9.5M/yr12.0M searches / yr
90-day growth
+14.1%search demand this quarter
Competition
31%top-5 click share · 48 brands · 104 sellers

Flapen Score

Pokemon Card Binder against its category

The dotted line is the Toys & Games average. Past it, Pokemon Card Binder is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Card Binder market on Amazon at a glance

Shoppers on Amazon United States searched for Pokemon Card Binder 12.0M times last year and spent an estimated $9.5M. The top 5 brands take 41% of clicks. Demand peaks in Dec. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 12.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.5M a year.

Searches, last 12 months
12.0M
Growth, 90 days vs prior 90
+14.1%
Conversion, latest week
4.4%
Market size, estimated
$9.5Ma year
Peak month
December2.4× the quietest month
Top search term
pokemon card binder4.2M searches a year

02 · Price

A sale here is worth $17.91.

Listings sell for $17.91 on average, from $6.30 to $42.99. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 4,000 to 5,000 of them. At $17.91 that is $72K to $90K a year per listing.

Average price
$17.91inside the $15 to $100 sweet spot
Price range
$6.30–$42.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
4,000–5,000
Revenue per listing a year
$72K–$90K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #70 within Collectible Display & Storage. It carries 1,060 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#70in Collectible Display & Storage
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
1,060per listing
Listings tracked
66

04 · Newcomers

18 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
18Amazon's first-year sales bar
Average brand age
24 months

Products

Top Pokemon Card Binder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

48 rising

Sellers

104

Top-5 brand share

41%

Top 20: 79%

Top-5 click share

31%

Top 20: 64%

Open market

54%

  • Brand 110%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Pokemon Card Binder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

Search terms

Top Pokemon Card Binder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon card binder4.2M/yr
  • pokemon binder2.2M/yr
  • card binder2.0M/yr
  • trading card binder1.0M/yr
  • tcg binder299K/yr
  • pokemon binders for cards273K/yr
  • pokemon cards binder256K/yr
  • pokemon card holder265K/yr
  • pokemon binders189K/yr
  • pokmon binder168K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Card Binder

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Too small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pokemon Card Binder questions

Answered from the same tracked data.