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71

mothers day crafts for kids

Worth a look

Shows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 91Conversion 15Competition 96Returns 86Price range 74Avg price 82Brand share 97Review moat 83Quality gap 72

Brand share

Incredible26%

top-5 brand share — no brand owns this niche

Competition

Incredible16%

top-5 click share — an open shelf

Growth

Great+99.2%

90-day search growth — must beat 0% to launch

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Great343.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$17.79

avg listing price — sweet spot $15–$100

Price range

Good$5.01–$42.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$136K

$136K/yr · 649K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, mothers day crafts for kids is a $136K/yr Amazon United States market (649K searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 71/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

mothers day crafts for kids market data

Units sold / yr
15K–20K
avg 100–250/product
Revenue / yr
$267K–$356K
units × avg price
Conversion rate
1.2%
Avg BSR
#2,532
Page quality
0%
Prime
100%
Sponsored
97%
Out of stock
9.2%
Avg brand age
27 months
Avg seller age
156 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

102 rising

Sellers

110

Top-5 brand share

26%

Top 20: 59%

Top-5 click share

16%

Top 20: 39%

Open market

71%

  • YGEINIT7%
  • WATINC5%
  • Fun Express5%
  • HYPERI4%
  • BeYumi4%
  • Sereliy3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +99.2% search growth over the last 90 days.
225K175KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 404.6×

Top mothers day crafts for kids search terms

  • mothers day crafts for kids247K/yr
  • mothers day crafts93K/yr
  • mothers day craft75K/yr
  • mothers day crafts for kids classroom59K/yr
  • mothers day crafts for toddlers22K/yr
  • diy mothers day gifts from kids20K/yr
  • classroom mothers day crafts13K/yr
  • mothers day arts and crafts for kids12K/yr
  • kids mothers day craft9K/yr
  • mothers day kids craft9K/yr
All search terms

Top mothers day crafts for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$5K6%$8K8%$11K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mothers day crafts for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience20%

“Fun activities”

Gifting Purpose16%

“Best gift”

Ease Of Use12%

“Easy peasy”

Quality-Overall7%

“These cards were a nice quality”

Color6%

“The colors are beautiful”

Design-Overall5%

“I love the design”

Value For Money4%

“Worth it”

Assembly/Installation4%

“Easy to assemble”

Creativity3%

“allows for endless creativity”

Size-Overall1%

“They were also a good size”

What buyers complain about

Paint Quality10%

“Paint was no good”

Adhesion/Stickiness9%

“Foam stuck to adhesive like it was a bit melted”

Quality-Overall7%

“Poor quality control”

Instructions/User Manual/Troubleshooting6%

“Horrible product and instructions”

Size-Overall6%

“Small heart”

Assembly/Installation5%

“VERY Difficult to Assemble”

Ease Of Use3%

“Awkward to use”

Advertised Vs Actual Product3%

“It is not as advertised”

Durability3%

“Doesn't seem durable”

Value For Money3%

“Cute, pricey,”

Top return reasons

Size-Overall24%
Advertised Vs Actual Product11%
Value For Money10%
Quality-Overall8%
Defective Material/Parts8%
Gifting Purpose6%
Functionality-Overall4%
Material Quality4%
Product Condition3%
Adhesion/Stickiness3%

Common questions

Is mothers day crafts for kids profitable to sell on Amazon United States?
The niche generates $136K/yr across 150 tracked products. 1 of 80 products launched in the last 360 days are still selling. 90-day search growth is +99.2%. Flapen's verdict: Worth a look (71/100).
How competitive is the mothers day crafts for kids niche?
102 brands and 110 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 26% of demand.
What do buyers complain about in mothers day crafts for kids?
Top complaints mined from reviews: Paint Quality, Adhesion/Stickiness, Quality-Overall. The return rate is 1.4%.
When does demand for mothers day crafts for kids peak?
Demand peaks in Apr–May; the busiest month runs 404.6× the quietest.
What does it cost to enter the mothers day crafts for kids niche?
Listings span $5.01–$42.84; the average listing price is $17.79 (sweet spot $15–$100). The average incumbent carries 344 reviews — the moat a new listing must climb.