Apple

Shoppers searched for this 10.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230.9M a year.

Searches, last 12 months

10.6M

Growth, 90 days vs prior 90

+22.6%

Conversion, latest week

4.7%

Market size, estimated

$230.9Ma year

Peak month

October2.1× the quietest month

Top search term

apple9.3M searches a year

Listings sell for $463.59 on average, from $1.99 to $6253.11. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 10,000 to 12,500 of them. At $463.59 that is $4.6M to $5.8M a year per listing.

Average price

$463.59above the $15 to $100 sweet spot

Price range

$1.99–$6253.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

10,000–12,500

Revenue per listing a year

$4.6M–$5.8M

Returns

1.0%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #83 within Headphones & Earbuds. It carries 6,698 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

93%

Out of stock, average day

0.1%

Average rank

#83in Headphones & Earbuds

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

6,698per listing

Listings tracked

61

27 products launched here in the last 12 months. 27 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

27Amazon's first-year sales bar

Average brand age

35 months