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Fire Tablet 10

Pass

Fire Tablet 10 scores 69 out of 100, a Pass. Shoppers spend an estimated $2.1M a year here, search demand grew +27.0% this quarter, and an estimated 3.1% of orders come back.

Flapen Score
69
69 / 100
Top 1% of 8,347 Electronics niches · +26 vs the category median of 43
Market size
$2.1M/yr1.2M searches / yr
90-day growth
+27.0%search demand this quarter
Competition
29%top-5 click share · 39 brands · 73 sellers

Flapen Score

Fire Tablet 10 against its category

The dotted line is the Electronics average. Past it, Fire Tablet 10 is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Tablet 10 market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Tablet 10 1.2M times last year and spent an estimated $2.1M. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+27.0%
Conversion, latest week
2.2%
Market size, estimated
$2.1Ma year
Peak month
December3.5× the quietest month
Top search term
fire tablet 10221K searches a year

02 · Price

A sale here is worth $85.07.

Listings sell for $85.07 on average, from $11.51 to $278.06. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $85.07 that is $21K to $43K a year per listing.

Average price
$85.07inside the $15 to $100 sweet spot
Price range
$11.51–$278.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$21K–$43K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #253 within Computers & Tablets. It carries 1,228 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
18.0%
Average rank
#253in Computers & Tablets
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
1,228per listing
Listings tracked
74

04 · Newcomers

40 of last year's 43 launches cleared the first-year sales bar.

43 products launched here in the last 12 months. 40 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
43
Successful launches
40Amazon's first-year sales bar
Average brand age
29 months

Products

Top Fire Tablet 10 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

73

Top-5 brand share

42%

Top 20: 86%

Top-5 click share

29%

Top 20: 62%

Open market

52%

  • Brand 112%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Fire Tablet 10 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Fire Tablet 10 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire tablet 10221K/yr
  • amazon fire hd 10 tablet170K/yr
  • fire hd 10119K/yr
  • fire hd 10 tablet186K/yr
  • amazon fire tablet 1090K/yr
  • fire 10 tablet66K/yr
  • amazon fire hd 1048K/yr
  • amazon fire 1044K/yr
  • amazon tablet 1035K/yr
  • fire 1038K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Tablet 10

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
16%of negative reviews mention “Charging”
3.1%of orders come back
“Doesn't Charge”
A buyer, on “Charging”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fire Tablet 10 questions

Answered from the same tracked data.